You’ve probably seen the bags everywhere lately. Maybe it’s the Tabby, with its sleek "C" logo, or those vintage-inspired rogue totes. But while fashionistas are arguing over which colorway is "it" this season, investors are looking at something entirely different: the ticker symbol TPR. Honestly, if you still refer to it as the "stock price of Coach," you’re only seeing about 75% of the picture.
Coach isn't a standalone public company anymore. It’s the powerhouse engine inside Tapestry, Inc., a house of brands that also includes Kate Spade and Stuart Weitzman. And let me tell you, the stock price of Coach (or rather, Tapestry) has been on an absolute tear recently. As of mid-January 2026, the stock is hovering around $130.69, having recently touched an all-time high of $134.38.
The Breakup That Saved the Stock
Remember that messy $8.5 billion deal to buy Capri Holdings (the owners of Michael Kors)? It was supposed to be the "American LVMH." Then the FTC stepped in, a judge blocked it, and everyone thought Tapestry was in trouble.
Kinda the opposite happened.
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When the merger collapsed in late 2024, Tapestry didn't mope. They pivot. Hard. Instead of spending billions to fix Michael Kors' problems, they announced a massive $2 billion share repurchase program. Wall Street loved it. Essentially, Tapestry decided that the best investment they could make wasn't in another company—it was in themselves.
Why the Numbers Are Actually Exploding
If you look at the fiscal 2025 results, the Coach brand alone did the heavy lifting. While Kate Spade and Stuart Weitzman have been struggling with identity crises and declining sales, Coach grew by 10% for the full year.
- Annual Revenue: Hit a record $7.01 billion in 2025.
- Earnings Per Share (EPS): Analysts are now projecting $5.45 to $5.60 for fiscal 2026.
- The Gen Z Factor: Coach managed to snag 6.8 million new customers last year, and over 60% of them were Gen Z or Millennials. That is a goldmine for future growth.
Basically, Coach stopped being "your mom's handbag brand" and became a TikTok-verified status symbol. They did this by raising their Average Unit Retail (AUR). Translation: they are selling bags for more money, and people are actually happy to pay it.
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The Elephant in the Room: Tariffs and Trade
It isn't all champagne and leather swatches, though. The luxury market is fickle.
There's a lot of talk right now about a $160 million hit to profits due to new tariffs and trade policies. Tapestry has already baked this into their 2026 outlook, but it's a reminder that global brands are at the mercy of geopolitics. If costs go up at the border, Tapestry has to decide: do we eat the cost, or do we make that $450 handbag a $500 handbag?
Is it Overvalued?
Some folks on Wall Street are getting nervous. Jefferies recently downgraded the stock to a "Hold," arguing that the valuation is getting a bit stretched after such a massive run. When a stock climbs from the $50s to over $130 in a year, people start looking for the exit.
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But then you have firms like Baird and Telsey Advisory Group raising targets to $140 or even $155. They see a "favorable consumer environment" heading deeper into 2026.
Actionable Insights for Your Portfolio
If you’re watching the stock price of Coach and wondering if you missed the boat, here’s how to look at it:
- Watch the $136 level. This has been a ceiling recently. If it breaks through and stays there, we could see another leg up.
- Monitor the Kate Spade turnaround. Coach can't carry the whole company forever. Keep an eye on the next earnings call (scheduled for February 5, 2026) to see if Kate Spade's sales have finally bottomed out.
- Dividend play. Tapestry pays a solid dividend (around $1.60 annually). It’s not a huge yield, but it's a nice "thank you" for holding while the brand continues its glow-up.
Honestly, the "Coach comeback" is one of the few retail stories that actually lived up to the hype. Whether they can maintain this momentum while navigating a tricky global economy is the billion-dollar question. If you’re a long-term holder, the fundamentals look solid, but don't be shocked if there's a bit of "cooling off" after the hot start to the year.
To get a real sense of where things are heading, your next step should be to download the last two quarterly 10-Q filings from Tapestry's investor relations site. Specifically, look at the "Segment Results" section. You want to see if Coach's growth is accelerating or if it's starting to plateau. If Coach slows down before Kate Spade picks up the slack, that $130 price point might start looking a little shaky.