Ever seen something so simple it just sticks? Like a piece of clothing that feels like it’s been there forever, even if the person wearing it is brand new to you. If you’ve watched a Stephen Wilson Jr. set lately—maybe that heavy-hitting CMA performance or a late-night appearance—you probably noticed it. The hat. It’s a worn-in trucker cap featuring the Virgin Mary. Specifically, it’s Our Lady of Guadalupe.
It isn’t some high-fashion collaboration. It wasn't designed by a Nashville stylist trying to "find a look." Honestly, the story is way more "country" than that.
The Gas Station Origin Story
The stephen wilson jr virgin mary hat wasn't even his at first. In a few different interviews, including some VIP Q&A sessions with fans, Stephen has spilled the tea on where it came from. His wife actually found it at a gas station.
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Imagine that. You’re stopping for fuel and a Slim Jim in Texas, and you see a rack of cheap trucker hats. She bought it for herself. She never really wore it, though. Stephen saw it, thought it looked cool, and basically commandeered it. It’s been a staple of his wardrobe ever since.
He’s mentioned before that he also wears a pearl-snap shirt his wife bought him off Amazon. There’s something refreshingly unpretentious about a guy who is currently being hailed as the next big thing in Americana/Country music wearing gas station headwear and budget internet finds. It fits the "Søn of Dad" vibe. Raw. Real. No fluff.
Is It Religious or Just Aesthetic?
People love to overthink things. Especially when it comes to artists who use heavy imagery. Wilson grew up in southern Indiana, immersed in a world he describes as having "apocalyptica" shoved down his throat. He’s a man of science—a former biologist—but he’s also deeply spiritual.
When fans asked about the hat on Reddit and in person, the answer wasn't necessarily about a conversion to Catholicism. He isn't Catholic; he was raised Pentecostal.
Stephen has a well-documented fascination with the paranormal and the surreal. He’s talked about UFO sightings he had while deer hunting. He views the apparitions of the Virgin Mary through that same lens of wonder—the unexplained and the miraculous. To him, the image represents one of the most famous "paranormal" events in history.
Plus, it just looks right. It balances the grit of his boxing-inspired aesthetic with something softer and more ancient.
Where to Get the Stephen Wilson Jr Virgin Mary Hat
Here is the part where I have to be the bearer of "kinda-bad" news. Because it was a random gas station find, there isn't an "official" Stephen Wilson Jr. version of this hat in his merch store. If you go to his site, you’ll find Søn of Dad vinyl, tour shirts, and hoodies. But no Guadalupe hat.
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However, because that specific style of trucker cap is a staple in Mexican-American culture and across the Southwest, they are everywhere.
- Etsy: This is your best bet. Sellers like vvmexico and MilitaryKingdom often stock similar embroidered "Virgen de Guadalupe" trucker hats.
- Local Carnicerias: If you live in a town with a Mexican grocery store or a flea market, check the hat rack. You’ll likely find the exact same 3D-embroidered patch.
- Gas Stations: Specifically in South Texas.
Why the Hat Fits the Music
Stephen’s music is a heavy mix of grief, heritage, and the "death-country" sound. His debut double album is a 22-song tribute to his late father. The hat acts as a sort of visual shorthand for what he’s doing musically.
It takes something common—a religious icon on a cheap hat—and gives it weight. Just like he takes a standard country song structure and turns it into a seven-minute grunge-infused epic about a Sears Roebuck catalog or a grandfather’s legacy.
It’s about the Søn of Dad identity. He’s wearing his dad’s clothes, he’s wearing a hat his wife bought, and he’s carrying the weight of his Indiana upbringing. It’s authentic because it wasn't planned.
Actionable Tips for Fans
If you’re looking to channel that Wilson Jr. style or just want to know how to keep up with his gear, here’s how to do it without falling for overpriced knockoffs:
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- Don't look for "official" labels. The hat is a generic design. Search for "Our Lady of Guadalupe Trucker Hat" rather than the artist's name. You'll save about 20 bucks.
- Check the fit. Most of these are classic "five-panel" truckers with a high crown. If you have a smaller head, look for "low profile" versions.
- Watch the interviews. If you want the deep lore on his gear, check out his appearances on podcasts like This Past Weekend with Theo Von. He gets into the weeds about his boxing background and his Indiana roots there.
- Go to a show. Stephen is touring heavily through 2025 and 2026. His merch table often has tour-specific items that don't make it to the website. While the "Mary Hat" hasn't been a standard merch item yet, artists often respond to what fans are wearing in the crowd.
The stephen wilson jr virgin mary hat is more than just a piece of clothing; it’s a symbol of an artist who doesn't feel the need to polish his edges. Whether it’s a gas station find or a family heirloom, if it has a story, he’s going to wear it.