Fifteen years. That is how long we have been watching Steph Curry and Ayesha Curry navigate the weird, high-stakes fishbowl of the NBA. Most couples in that world flame out by year three. Instead, the Currys just keep building.
It is January 2026, and the vibe has shifted. Steph is 37 now. He’s the "elder statesman" of the Golden State Warriors, still dropping 25 points a night like it’s a casual gym session. Ayesha? She’s no longer just "the wife in the stands." She’s a mogul. Honestly, if you still think of her as just a cookbook author, you’re about three years behind the curve.
Why the Steph Curry and Ayesha Curry Dynamic Is Changing
The "basketball wife" trope is dead. Ayesha killed it.
She recently shut down her Sweet July flagship store in Oakland—a move that sparked a lot of chatter about safety and business pivots in the Bay Area. But she didn't slow down. Instead, she’s leaning into Sweet July Skin, which just pulled a massive nomination at the 2025 Glossy Beauty and Wellness Awards.
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They are becoming a production powerhouse too. Have you seen the posters for GOAT? It’s an animated basketball flick hitting theaters in February 2026. Steph is producing; Ayesha is voicing a character named Carol. They aren't just selling shoes and spices anymore. They are selling a family-oriented media empire.
The Real Family Numbers
People always ask how many kids they have. It’s four.
- Riley: The one who stole the podium in 2015. She’s 13 now. A literal teenager.
- Ryan: Just hit double digits at 10.
- Canon: The 7-year-old "mini-Steph" who usually steals the show on Instagram.
- Caius Chai: The newest addition, born in May 2024.
Managing four kids while Steph hunts for one last championship ring is a lot. Ayesha has been vocal about maintaining a separate identity from her husband’s Hall of Fame career. It’s not about ego; it’s about survival in a world that tries to erase women the moment they marry a superstar.
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The Business of Being a Curry in 2026
Steph’s net worth is skyrocketing toward the $500 million mark. His current Warriors contract pays him nearly **$60 million** for the 2025-2026 season alone. But look at his brand, Thirty Ink. It’s the umbrella for everything: the Curry Academy, his bourbon brand (Gentleman’s Cut), and his Unanimous Media ventures.
Meanwhile, Ayesha is doing the heavy lifting on the philanthropy side. When Hurricane Melissa hit Jamaica in late 2025, she didn't just tweet about it. She used her platform to drive tourism back to the island, noting that 30% of the workforce there depends on it.
They work as a unit, but they operate as two distinct CEOs.
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What Most People Get Wrong
There’s always a rumor. Are they separating? Is there drama? The internet loves a "scandal," but the reality is much more boring (and impressive). They’ve been together since they were teenagers at a church youth group in Charlotte. They’ve survived the move to California, the "Chef Curry" viral era, and the intense scrutiny of the Silicon Valley elite.
Honestly, the biggest "scandal" in 2026 is probably just Steph trying to figure out how to parent a 13-year-old daughter while still being the most feared shooter on the planet.
Actionable Insights: The Curry Playbook
You don't have to be a multi-millionaire to take a page out of their book. Here is how they’ve stayed relevant and together:
- Diversify Early: Steph didn't wait until he retired to start Thirty Ink. He built the infrastructure while he was still at his peak.
- Identity Matters: Ayesha’s insistence on having her own brands (Sweet July, International Smoke) saved her from being "just" a spouse.
- Philanthropy as a Core Pillar: Their Eat. Learn. Play. foundation isn't a tax write-off; it’s a massive operation in Oakland that actually moves the needle on literacy and hunger.
- Privacy is a Choice: They share enough to keep fans happy, but they’ve kept the newest baby, Caius, relatively shielded compared to Riley’s early years.
If you want to follow their lead, start by auditing your own "personal brand." Are you relying on one income stream? Are you building something that outlasts your current job? That is the real lesson of the Curry empire.
Next Steps for You:
Check out the Eat. Learn. Play. foundation website to see how they structure their community grants. If you're into skincare, look into soursop-based products—that’s the "secret sauce" Ayesha is currently betting on for her 2026 product line.