You’re standing on the deck of the free Staten Island Ferry. The wind is whipping your hair into a bird's nest, and you’ve got that classic view of the Statue of Liberty to your right. Most people on this boat are tourists who will turn right back around at the St. George Terminal without ever touching the sidewalk. They’re missing out. Seriously. Just steps from where that boat docks is a massive retail experiment that has completely changed the vibe of the borough. We’re talking about the rise of outlet stores in Staten Island, specifically the sprawling complex known as Empire Outlets.
It's weird, right? New York City isn't exactly known for "outlet prices." Usually, if you want a deal on designer gear, you’re trekking up to Woodbury Common or heading deep into New Jersey. But Empire Outlets changed that narrative back in 2019. It’s the city’s first and only shopping destination of its kind. Honestly, the place has had a rocky road—bankruptcies, global pandemics, and the general struggle of brick-and-mortar retail—but it’s still standing. And if you know how to navigate it, you can score some absurdly good deals without the two-hour bus ride.
The Reality of Shopping at Empire Outlets
Let’s get the layout straight. Empire Outlets is located in St. George. It’s literally right next to the ferry terminal and the Richmond County Bank Ballpark. You can’t miss it. It’s this multi-level, open-air structure that looks out over the Manhattan skyline. On a nice day? It's gorgeous. In February when the wind is coming off the Upper New York Bay? It is bone-chillingly cold. Dress accordingly.
The brand mix is interesting. You’ve got the heavy hitters. Nike Factory Store is the undisputed king here. There is almost always a line, especially on weekends. Then you have Gap Factory, Banana Republic Factory, and Brooks Brothers. These aren't just "discounted" stores; they are "factory" stores, which means a lot of the merchandise is made specifically for the outlet line. It’s a subtle difference, but one worth noting if you’re a fabric snob.
But then there are the surprises. Nordstrom Rack isn't technically part of the "Empire Outlets" branding in the same way, but it's right there in the vicinity and carries the load for high-end designer finds. You might find a pair of Theory trousers for 60% off or some Rag & Bone boots if you’re lucky. It’s all about the hunt.
Why the Location Matters More Than the Price
Most people come for the clothes, but they stay for the view. I’m serious. There’s something kinda surreal about browsing for a new pair of Converse while looking at the Financial District across the water. The architecture of the outlet center is intentionally "stepped" to preserve those views.
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Is it cheaper than Manhattan? Yes.
Is it cheaper than Amazon? Sometimes.
But you're paying for the experience of actually touching the product and the fact that you can be back in Lower Manhattan in 25 minutes for zero dollars in transit costs. That's the real win.
Beyond the Ferry: The "Hidden" Staten Island Outlets
Look, Empire Outlets gets all the press because it’s shiny and right by the water. But if you have a car or the patience for the S79 bus, you need to head toward the Staten Island Mall and the surrounding retail corridors. This is where the locals go.
While not "outlets" in the traditional sense of a single outdoor mall, the Richmond Avenue corridor is packed with "off-price" retailers that function the exact same way. Think T.J. Maxx, Marshalls, and Sierra.
- The Nike Clearance Store: This is different from the Factory Store at the ferry. Clearance stores are the final stop for products. Prices are often slashed significantly lower than the "factory" prices.
- The Staten Island Mall Expansion: They’ve added a lot of high-street brands that frequently run sales that rival outlet pricing. Zara and H&M are massive here.
- The Food Factor: If you’re at the North Shore outlets, you’re stuck with Shake Shack or the artisanal food hall (which is great, don't get me wrong). But if you head inland, you get the real Staten Island food. We're talking legendary pizza and Italian bakeries that make the trip worth it even if you don't buy a single shirt.
Is the "Outlet" Label a Marketing Gimmick?
We have to be honest here. The term "outlet" has been diluted over the last decade. Back in the day, an outlet store was where brands sent their overstock, their "seconds" with a crooked seam, or last season’s leftovers. Today, most outlet stores in Staten Island carry "made-for-outlet" inventory.
Companies like Coach or Michael Kors (both of which have had a presence here) often manufacture specific lines for their outlet locations. The leather might be a slightly different grade, or the hardware might be lighter. Does it matter? To most people, no. It looks great and lasts a long time. But if you’re expecting a $2,000 runway bag for $200, you’re going to be disappointed. You’re more likely to find a $300 bag specifically designed to be sold at $149.
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The Strategy for a Successful Trip
Don't just show up on a Saturday at 2:00 PM. That is a recipe for disaster and long fitting room lines.
- Tuesday/Wednesday Mornings: This is when the new shipments usually hit the floor. The staff isn't stressed yet.
- Holiday Weekends: This is the only time the "extra 40% off" sales really get aggressive. Labor Day and President's Day are huge for Empire Outlets.
- The "Ferry" Strategy: Check the ferry schedule. Missing a boat by thirty seconds means sitting in the terminal for half an hour. Use the apps.
The Economic Impact and Why It Almost Failed
It hasn't been all sunshine and ribbons for the retail scene here. Empire Outlets struggled significantly with debt. In 2023, the mall actually went through a foreclosure sale and was taken over by its lenders. People thought it was the end.
But something interesting happened. Instead of folding, they doubled down on community events. They started hosting night markets, outdoor movies, and seasonal festivals. They realized that to survive, outlet stores in Staten Island couldn't just be about the shopping—they had to be a destination. This shift has actually made the mall feel more "local" and less like a sterile tourist trap.
What People Get Wrong About Shopping Here
The biggest misconception? That everything is "cheap." It's not. It's "discounted." There is a difference. You can still spend $500 in thirty minutes at the Nike store if you're buying the latest LeBron sneakers or Tech Fleece gear.
Another mistake? Only staying at the outlets. Staten Island has some of the best cultural spots in the city that are within walking distance of the North Shore stores. The St. George Theatre is a masterpiece of architecture. Snug Harbor Cultural Center is a quick bus or Uber away and features a stunning Chinese Scholar's Garden. If you're making the trip for the outlets, give yourself an extra two hours to actually see the neighborhood.
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The Transportation Logistics Nobody Tells You
Parking at Empire Outlets is expensive. It just is. If you're driving from Jersey or Brooklyn, you're going to pay a premium for that garage. Honestly? If you can, take the ferry. Or, if you're coming from another part of the island, take the Staten Island Railway (SIR). It drops you right at the base of the shopping center.
Also, the "Fast Ferry" (NYC Ferry) from Midtown or Battery Park City is a great alternative to the big orange boats. It costs more ($4.50 vs free), but it’s a much more "civilized" commute and drops you right at the same spot.
The Verdict: Worth the Trip?
If you live in Manhattan, Brooklyn, or Jersey City, yes. It's the most accessible outlet shopping you’ll find. You don't need a car. You don't need to commit an entire day to it. You can pop over, grab a new pair of jeans and some sneakers, have a burger, and be back home in time for dinner.
For the serious bargain hunters? You might find deeper discounts at the massive suburban outlet malls, but you'll spend more on gas and tolls getting there. The convenience of the outlet stores in Staten Island is their biggest selling point.
Actionable Next Steps for Your Shopping Day
- Download the Apps: Before you go, download the Nike and Gap apps. They often have "member-only" additional discounts that apply on top of the outlet prices.
- Check the Weather: Since the mall is open-air, a rainy day can ruin the experience. However, rainy days are also the least crowded. If you have a good umbrella and boots, you’ll have the stores to yourself.
- Sign Up for the Newsletter: Go to the Empire Outlets website and join their mailing list. They send out "VIP" coupons that you can show on your phone at various registers.
- Map Your Route: If you want the clearance stores, plan to head to Richmond Avenue. If you want the "brand experience" and the views, stick to St. George.
- Bring a Portable Charger: Between taking photos of the skyline and looking up price comparisons online, your battery will die. There aren't many public charging stations in the mall area.
Shopping on the island is a unique beast. It’s a mix of high-end ambition and gritty, practical retail. Whether you're a local looking for a deal or a visitor wanting a different view of NYC, the outlets provide a perspective you just won't get on Fifth Avenue. Grab your comfortable shoes and get on the boat. Just watch out for the seagulls at the ferry terminal—they’re bolder than you think and they will absolutely steal your pretzel.