You’ve probably seen the sign. If you drive down South Cobb Drive often enough, that neon glow is hard to miss. Starship Enterprises Of Smyrna is one of those places people definitely know about, but they don't always talk about it in polite company at the grocery store. It sits right there at 2365 S Cobb Dr SE, tucked into a busy stretch of Smyrna near the Nam Dae Mun Farmers Market and the local Costco.
Honestly, it’s a Georgia institution. While some folks might think it's just a "dirty bookstore" or a "porn shop," that’s a pretty dated view of what’s actually happening inside. Starship Enterprises Of Smyrna is part of a larger Atlanta-based chain that’s been around since 1978, and they’ve spent decades fighting in courtrooms to stay exactly where they are.
The Weird History of Starship
The company didn't start with lingerie and "novelties." Lamar Huff actually founded Starship as a small chain of record stores in the late '70s. Can you imagine browsing vinyl where the vibrators are now? In 1996, Kelly Rogers, who was a former law enforcement pro and computer consultant, stepped in and took things in a different direction. Since then, the brand has grown to about 21 locations across the Southeast.
It hasn't been an easy ride. The Smyrna location, like many others in Gwinnett or Coweta County, has faced its fair share of legal heat. Local ordinances often try to classify these spots as "sex paraphernalia stores" if they carry more than a certain number of devices. Starship has basically made a business out of challenging these rules on free speech grounds. They’ve even removed merchandise in some counties just to stay within weird zoning laws that keep them from being labeled as "adult establishments" in the eyes of the city.
What’s it like inside the Smyrna store?
Walking into the Smyrna shop feels way different than the stereotypical "shady" adult store. It’s bright. It’s clean. The music is usually pretty decent. If you’re expecting a dark hallway with beaded curtains, you’re in the wrong place.
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The staff—people like Charlotte and Chris, who get mentioned in reviews all the time—are basically educators. They aren't there to judge you. They’re trained to talk about sexual wellness and help you find stuff that actually works for you, whether that's a specific brand of CBD or a $100 dildo.
The variety is actually wild. You've got:
- Smoking accessories and "mood enhancers"
- High-end lingerie (think Solar Flare teddies and stuff that costs $40+)
- CBD products and wellness oils
- Gifts and novelties (the "bachelorette party" section is massive)
- Serious bedroom hardware from brands like Zero Tolerance
They don't have video booths. That's a big thing for them. They’ve intentionally avoided the "adult theater" vibe to keep the environment safe and inclusive. It’s a transgender-safe space and very LGBTQ+ friendly, which matters a lot in a suburban area like Smyrna.
The Hours and the "Vibe"
One of the most useful things about Starship Enterprises Of Smyrna is their schedule. They are open until 2:00 AM almost every single night.
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Monday: 10:00 AM – 2:00 AM
Tuesday: 10:00 AM – 2:00 AM
Wednesday: 10:00 AM – 2:00 AM
Thursday: 10:00 AM – 2:00 AM
Friday: 10:00 AM – 2:00 AM
Saturday: 10:00 AM – 2:00 AM
Sunday: 10:00 AM – 12:00 AM
If it’s a Friday night and you need a last-minute gift or just want to browse after a late dinner at the Waffle House down the street, they’re there.
But here is the reality: it gets crowded. Because it’s one of the few places of its kind that’s actually clean and well-stocked in the Cobb County area, the weekends can feel a bit overwhelming. If you want a quiet, one-on-one conversation with a staff member about $90 silicone toys, maybe don't go on a Saturday night at 11:00 PM. Go on a Tuesday morning. It’s way more chill.
Addressing the Rumors
You might find some disgruntled posts on Reddit or Yelp about management or employee treatment. Like any retail chain with 200+ employees, there’s going to be drama. Some former employees have claimed the owners are tough to work for, but from a customer perspective, the service at the Smyrna location usually ranks really high—around a 9.2 out of 10 in most consumer surveys.
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Also, a heads-up on the neighborhood. While Smyrna is generally safe, the South Cobb Drive corridor can be a bit "active" late at night. The parking lot is well-lit and there's plenty of space, but just stay aware of your surroundings if you're hitting the shop at 1:30 in the morning.
Why People Actually Go There
It's not just for "kink." A lot of people go for legitimate sexual health reasons. They sell Kegel balls for pelvic floor health, prostate massagers for medical or pleasure use, and a huge range of body-safe lubes that you can’t find at a CVS.
They also have a rewards program through Fivestars. You can actually get $5 off a $50 purchase or even a $25 gift card if you rack up enough points. It’s funny to think about having a "loyalty card" for an adult store, but it saves money.
If you're planning a visit, check their website (shopstarship.com) first. They often have "Weekly Specials" on things like the Rabbit Party or Goodhead Cocktails.
Actionable Next Steps
- Check the Rewards: If you plan on spending more than $50, sign up for their Fivestars loyalty program before you go or at the register.
- Timing is Everything: Visit during weekday afternoons (11:00 AM to 3:00 PM) if you want the most personalized, non-rushed help from the staff.
- Privacy Tip: If you're shy, they do offer "Bedside Manners" newsletter sign-ups that give you a 10% discount code for online orders, which ship in plain brown boxes.
- Know the Laws: Remember that you must be 18+ to enter, and they will check your ID at the door every single time. No exceptions.