If you’ve spent any time on Twitch or watched a Formula 1 race lately, you’ve seen that black-and-white logo. Stake. It’s everywhere. But trying to pin down a single number for how much is Stake.com worth is like trying to count raindrops in a storm. It’s a private company. They don’t have to tell us anything. Yet, the breadcrumbs they leave behind—sponsorships with Drake, F1 team naming rights, and massive revenue leaks—paint a picture of a financial juggernaut that puts most "traditional" casinos to shame.
The multi-billion dollar elephant in the room
Let's get the big number out of the way first. While there is no official stock market valuation, industry analysts and financial reports from 2024 and 2025 suggest Stake.com is worth anywhere between $10 billion and $15 billion.
That’s a huge range, right? Honestly, it might even be conservative. In 2022, the Financial Times reported that Stake generated roughly $2.6 billion in gross gaming revenue. Fast forward to 2024, and that figure reportedly jumped to $4.7 billion. When you look at those growth curves, you aren't just looking at a successful website; you’re looking at a money-printing machine that has effectively cornered the global crypto-gambling market.
Compared to traditional giants, Stake is lean. They don't have massive hotels in Las Vegas to air-condition or thousands of floor staff to pay. It’s code, marketing, and servers. This means their profit margins are likely astronomical compared to a company like MGM or Caesars.
Why the valuation is so hard to pin down
Most people get confused between the STAKE token and the company Stake.com.
If you look up "Stake price" on a crypto tracker, you’ll see a token worth pennies with a tiny market cap of under $100,000. That is not the company. That’s a legacy governance token from a different project (Gnosis/xDai). Stake.com, the gambling platform, doesn't have its own public token.
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Its value is tied to its equity, held mostly by two guys: Ed Craven and Bijan Tehrani.
The Founder Factor
- Ed Craven: At just 30 years old, he’s been named Australia’s youngest self-made billionaire. His personal net worth is estimated at over $2.8 billion as of late 2025.
- Bijan Tehrani: The co-founder, often staying slightly more behind the scenes, also holds a multi-billion dollar fortune.
When your founders are worth nearly $6 billion combined just from their stakes in the company, the business itself has to be worth double or triple that to account for overhead, reinvestment, and the value of the brand name.
Where does all that money come from?
It’s not just people losing $20 on a blackjack hand. Stake's genius was realizing that crypto and "community" were the same thing. They didn't just buy banner ads; they bought culture.
They reportedly pay Drake $100 million a year to be their ambassador. They bought the naming rights to an F1 team (the Stake F1 Team, formerly Alfa Romeo/Sauber). They own Kick.com, the streaming platform they built specifically to give gambling influencers a home after Twitch cracked down on slots.
Breaking down the 2024/2025 Revenue
In 2024, Stake's Gross Gaming Revenue (GGR) hit $4.7 billion. To put that in perspective, that’s more than some small countries' GDP.
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It’s also growing at a rate of nearly 80% every two years. While the US and UK markets are heavily restricted for them (they operate a separate, limited version in the US and have faced hurdles in the UK), their "Global" site serves almost everywhere else. They’ve basically built a shadow financial system for entertainment.
The "Kick" multiplier
You can't talk about what Stake is worth without talking about Kick.
Kick was born out of necessity. When Twitch banned unregulated gambling streams, Stake’s biggest marketing funnel vanished. So, they built their own. By 2025, Kick became the fourth most-watched livestreaming platform in the world.
Think about the value of owning the platform where your customers hang out. It’s vertical integration on steroids. If Stake.com is worth $10 billion, Kick adds another few billion in "platform value" because it ensures Stake never has to rely on someone else’s algorithm to find new players.
Risks that could tank the value
It isn't all upward lines and Lamborghinis. There are real threats to this valuation:
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- Regulatory Crackdowns: If more countries follow the UK’s lead and tighten the screws on crypto-betting, Stake’s "borderless" model gets squeezed.
- Cybersecurity: They are a massive target. In 2023, they lost about $41 million in a hack. They brushed it off like it was pocket change, but a larger, more systemic breach could destroy user trust.
- The "Drake" Effect: High-profile sponsorships are expensive. If the ROI on these $100 million deals ever dips, the "brand" value could slide.
Is it actually a $15 billion company?
In a private sale? Maybe. If Stake were to go public (IPO), which is unlikely given the regulatory headache, it would probably trade at a "crypto premium."
Traditional gambling companies usually trade at 10x to 15x their EBITDA (earnings before interest, taxes, etc.). If Stake is clearing $2 billion in profit on $4.7 billion in revenue—which is entirely possible given their low overhead—a $20 billion valuation wouldn't even be a stretch in a bullish market.
Actionable insights for observers
If you're trying to track the health and worth of Stake.com, stop looking at crypto charts and start looking at these three things:
- Sponsorship Scale: When they stop signing $100M deals, that’s when the growth has peaked.
- Kick.com Traffic: As long as Kick grows, Stake’s customer acquisition cost stays low.
- Acquisition Moves: Stake has started buying smaller firms like MocinoPlay and IdealBet. This shows they are moving from a "startup" mindset to a "conglomerate" mindset.
Stake isn't just a casino anymore. It’s a tech-marketing hybrid that happens to use gambling as its primary monetization engine. Whether you love them or hate them, the math says they are one of the most successful "unfunded" companies in the history of the internet.
Next steps for deeper research: To get a better handle on the volatility of this sector, look into the annual reports of Flutter Entertainment (who owns FanDuel) and compare their marketing-to-revenue ratios with Stake’s leaked figures. You'll quickly see why the crypto-native model is winning the efficiency war. Also, keep an eye on Australian business filings for Easygo Entertainment Pty Ltd, which is the parent company behind both Stake and Kick; that’s where the most reliable "hard" data usually surfaces.