Honestly, if you're looking at the SOUN stock price today, you're seeing a tug-of-war that would make a playground bully sweat.
As of mid-morning on Friday, January 16, 2026, SoundHound AI is trading around $11.25. That’s a decent little pop of about 3% since the opening bell. It’s a bit of a relief for anyone who watched the stock get absolutely clobbered in late 2025.
But here’s the thing.
The price on your screen doesn't tell the whole story. Not even close. You’ve got a company that just finished a flashy week at CES 2026 in Las Vegas, showing off "Agentic AI" that can basically book your dinner and pay for your parking while you're screaming at traffic. On one hand, the tech is undeniable. On the other, the accounting department is still bleeding cash like a paper cut that won't quit.
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The Reality of the SOUN Stock Price Today
Markets are weird.
One day, SoundHound is the "Nvidia darling" because of a 2024 filing. The next, Nvidia sells its stake, and suddenly everyone acts like the company is made of cardboard. Today’s action feels like a recovery of sorts, but it's volatile. We saw a high of $11.40 this morning and a low of $10.93. That’s a lot of movement for a few hours.
The trading volume is also massive. Over 9 million shares changed hands before lunch. For a company with a market cap of around $4.7 billion, that’s intense. It shows that people are still incredibly "loud" about SoundHound, even if they aren't sure where it's going.
Why the CES Buzz is Keeping Things Spicy
SoundHound spent the first week of January 2026 doing a victory lap. They unveiled Amelia 7, their latest agentic AI platform. Basically, this thing doesn't just "talk"; it "acts."
Think about it this way:
- Old Voice AI: "Find me a pizza place."
- SoundHound 2026: "Order a large pepperoni from Joe’s and have it ready when I drive by in 20 minutes."
They also locked in a big partnership with TomTom. If you've been around long enough to remember GPS units on dashboards, you know TomTom. Now, they're integrating SoundHound's voice tech into millions of vehicles. It’s a smart move. It moves SoundHound away from being just a "cool app" and into being part of the car's actual nervous system.
The $100 Million Problem
You can’t talk about the SOUN stock price today without mentioning the "L" word.
Losses.
In their last big update, SoundHound posted a net loss of over $109 million. That's a huge number when your revenue for the quarter was only $42 million. Investors are getting a bit tired of the "growth at all costs" narrative. Much of that revenue growth—which was a staggering 68% year-over-year—came from buying other companies like Amelia and Allset.
Acquisitions are a double-edged sword. Sure, the top-line revenue looks amazing on a slide deck. But the integration costs and the debt involved can drag a stock down for years if they don't turn into real profit soon. Management says they’re aiming for adjusted EBITDA profitability by the end of 2026.
That is a very big "if."
What the Experts are Saying Right Now
Analysts are all over the place. It's kinda funny to watch.
H.C. Wainwright is still banging the drum with a $26 price target. They love the Vision AI tech. Meanwhile, DA Davidson is a bit more conservative, sitting at $14. And then you have Oppenheimer, who thinks the tech is great but warns that a price-to-sales multiple of nearly 30 is just too expensive for a company that isn't making money yet.
They’re basically saying: "Great car, but the price tag is for a Ferrari and the engine is still being built."
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Is the Short Interest a Trap?
If you’re a day trader, you’re probably looking at the short interest. It’s high. Very high.
When a lot of people bet against a stock, and then some good news hits—like the TomTom deal—those "shorts" have to buy shares to cover their positions. This can cause a "short squeeze," where the price rockets up purely because people are panicking to get out.
We saw hints of that this morning. The stock isn't just rising on fundamentals; it's rising on friction.
The Competition is Getting Real
SoundHound isn't in a vacuum. You’ve got Ambarella making edge AI chips that might actually be more profitable in the long run. Some analysts are even predicting Ambarella could overtake SoundHound in market cap by the end of the year because their valuation is more grounded in reality.
Then there’s the big guys. Apple, Google, and Amazon aren't just going to let SoundHound own the "in-car voice" market without a fight. SoundHound’s edge is that they are "neutral." Automakers don't always want to hand over their entire dashboard to Google. SoundHound lets them keep their own brand identity.
That neutrality is the only reason the SOUN stock price today isn't sitting at zero.
Actionable Strategy for Investors
So, what do you actually do with this?
If you're already holding, today's 3% bump is a nice pat on the back, but don't get too comfortable. The volatility isn't going anywhere. For those looking to jump in, you have to decide if you're buying a tech visionary or a speculative gamble.
Monitor the cash burn. That is the number one thing. If the next earnings report doesn't show a narrowing of that $100 million loss, the CES hype will evaporate.
Watch the $11.00 support level. The stock has been bouncing around this number for a while. If it holds above $11.00 for the week, it could build a base for a run back toward $15.00. If it breaks below, $9.50 is the next stop.
Check insider activity. The CTO recently sold some shares at $12.00. While insiders sell for many reasons (taxes, buying a house, etc.), it’s worth noting that he didn't wait for the "parabolic" run some are predicting.
The smart move?
Keep the position size small. SoundHound has the "cool factor" and the partnerships to be a massive winner, but the financial floor is still being poured. Treat it like a high-growth tech play, not a retirement anchor.
Next steps for your portfolio:
- Set a stop-loss around $10.50 if you’re trading the short-term momentum to protect against a sudden reversal.
- Verify the next earnings date (expected in March) and look specifically for "Organic Revenue Growth" versus "Acquisition Growth."
- Compare the P/S ratio of SOUN against competitors like Ambarella (AMBA) to see if you're overpaying for the AI label.
The market is rewarding "agentic" capabilities right now, but it will eventually demand "monetized" results. Make sure you aren't left holding the bag when the bill comes due.