Let's be real. If you’ve been on the internet in the last few years, you’ve seen the "new" Sofia Richie Grainge. She’s basically the patron saint of the "quiet luxury" movement, draped in Chanel and looking like she just stepped off a yacht in Antibes. But if you remember the Sofia Richie before and after transition from her earlier years, you know this wasn't just a simple wardrobe swap. It was a calculated, top-to-bottom identity shift that changed the way an entire generation of women thinks about "clout."
Back in 2017, Sofia was a different vibe entirely. She was 18, dating Scott Disick, and deep in the "Calabasas aesthetic." We’re talking neon bikinis, heavy Instagram-glam makeup, and street style that screamed for attention. It wasn't "bad," it just felt like she was trying to fit into a mold that already existed.
The Aesthetic Pivot: From Logo-Mania to "Old Money"
The most glaring part of the Sofia Richie before and after evolution is the clothes. She went from wearing "loud" luxury—massive logos, Balenciaga hoodies, and skin-tight latex—to what the internet now calls "Old Money."
Her stylist, Liat Baruch, is the genius behind this. Baruch has mentioned in interviews that they wanted to focus on "longevity" and "intentionality." Basically, Sofia stopped trying to look like a trend and started trying to look like a legacy. Instead of fast-fashion silhouettes, she pivoted to:
- Custom Chanel: Especially around her 2023 wedding at Hotel du Cap-Eden-Roc.
- The Row and Loro Piana: Brands that cost a fortune but have zero visible logos.
- Monochromatic Neutrals: Creams, camels, and crisp whites replaced the hot pinks and electric blues of her 21st birthday era.
It's a "soft power" move. When you see her now, she’s not screaming for your attention; she’s assuming she already has it.
Sofia Richie Before and After: The Plastic Surgery Rumors
You can't talk about a celebrity transformation without people pulling out the magnifying glass. While Sofia hasn't spent much time confirming or denying specific procedures, experts have plenty to say.
In the past, Dr. Leslie Gerstman told Life & Style that it looks like Sofia might have had a rhinoplasty to narrow the bridge of her nose. If you look at photos from 2016 versus 2024, the tip of her nose does look a bit more refined and "snatched." There’s also constant chatter about lip fillers. In her early teens, her lips were naturally full, but some fans argue they’ve taken on a more structured, "pillowy" look in recent years.
There was even a wild rumor back in 2018—reported by Hollywood Life—that Scott Disick allegedly "gifted" her a breast augmentation for her 20th birthday. Dr. David Barrett, a Beverly Hills surgeon, noted at the time that her cleavage looked more "projected" than a typical growth spurt would allow.
But honestly? A lot of the Sofia Richie before and after face talk might just be "the glow up." She’s talked openly about her struggle with hormonal acne and rosacea. She uses the Lyma Laser every night and swears by Avène Cicalfate+ to keep her skin barrier intact. Sometimes, just fixing your skin and changing your eyebrow shape (she moved away from the "Instagram block brow" to a feathered, natural arch) does more for your face than a scalpel ever could.
The "Big Chop" of 2025
Just when we thought she’d reached her final form with the "slicked-back bun," Sofia threw everyone a curveball in June 2025. She cut off her signature long blonde hair into a super chic summer bob.
Why? She said her ends were "fried" from years of keratin treatments and heat. She went to stylist George Curran in France and asked for an "old money" longer bob. It was a risk. Her slicked-back bun was literally her trademark. But the bob actually made her look more sophisticated. It proved that her "It Girl" status isn't tied to one specific hairstyle, but to an overall sense of polish.
Why It Worked (and How You Can Replicate It)
Most celebrity rebrands feel fake. Sofia’s felt like she finally "found" herself. She leaned into her natural features rather than fighting them.
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If you're looking at your own "before and after," here are the takeaways from the Sofia Richie playbook:
- Prioritize Fabric over Logos: A $50 linen shirt looks more "expensive" than a $500 t-shirt with a massive logo on it.
- The "Clean Girl" Makeup: Sofia uses Nudestix (she’s the Beauty Director, after all) and Summer Fridays blush. The goal is to look like you just went for a walk on the beach, not like you spent two hours in a makeup chair.
- Invest in One Signature Accessory: For her, it’s a neutral Hermès Kelly or a pair of Chanel slingbacks. One "real" piece elevates a whole outfit of basics.
Sofia Richie Grainge basically taught a generation that you don't have to be the loudest person in the room to be the most influential. She traded the "Kardashian clone" aesthetic for something that feels timeless. Whether it was surgery, styling, or just growing up, the results are undeniable.
To start your own "Sofia-esque" transition, your first step should be a closet audit. Look for items with heavy branding or synthetic fabrics that feel "loud" and consider swapping them for structured, neutral basics in cotton or linen. It’s not about spending a million dollars—it’s about looking like you have nothing to prove.