Snoop Dogg is basically the unofficial mayor of the world. You see him everywhere—cooking with Martha Stewart, carrying the Olympic torch in Paris, or coaching youth football. But underneath the weed smoke and the "D-O-double-G" persona, there is a massive, complicated, and surprisingly tight-knit family unit that keeps Calvin Broadus Jr. grounded. Honestly, the Snoop Dogg family dynamic is way more interesting than his discography because it defies every single stereotype people try to pin on rap royalty.
He’s been with the same woman since high school. Think about that for a second. In an industry where marriages last about as long as a TikTok trend, Snoop and Shante Broadus have been through the fire. It hasn't been perfect. Not even close. But the Broadus clan has turned into a legitimate brand, a business empire that spans fashion, sports, and tech.
Shante Broadus: The "Boss Lady" Keeping the Peace
Shante Broadus isn't just Snoop's wife; she is the CEO of his entire existence. They met at Polytechnic High School in Long Beach. They were just kids. When they married in 1997, Snoop was already a global superstar, and the pressures were insane.
Most people don't realize they actually filed for divorce back in 2004. Snoop admitted he got caught up in the Hollywood lifestyle, the girls, and the fast lane. But they never went through with it. Why? Because their daughter, Cori, was diagnosed with Lupus around that time. That crisis forced them back together. It's kinda wild how tragedy can sometimes be the glue that saves a marriage. Snoop has gone on record saying that he had to beg Shante to take him back. He realized he didn't want to raise his kids with another woman or have his family fractured.
In 2021, he officially named her his manager. It was a power move. She now oversees Snoop’s vast portfolio, including his ventures in the spirits industry and his various media deals. She’s the one who makes sure the checks clear while Snoop focuses on being the face of the brand.
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The Next Generation: Corde, Cordell, and Cori
The kids are where things get really layered. You’ve got three children from his marriage to Shante, plus his son Julian Corrie Broadus from a previous relationship.
Corde Broadus is the oldest. Born in '94. He’s always been the one who marches to the beat of his own drum. While everyone expected him to maybe rap or play ball, he leaned heavily into a more spiritual, bohemian lifestyle. He’s a father now, making Snoop a very young, very cool grandfather. Corde has been open about his journey with plant medicine and holistic living, which fits right into the family’s relaxed vibe.
Then there is Cordell Broadus. He was the star. A four-star football recruit with offers from every major school. He eventually chose UCLA. But then, he did something nobody expected: he walked away from football. He realized he was playing for his dad, not for himself. That takes guts. Imagine telling Snoop Dogg you don't want to play on Saturday nights anymore. Today, Cordell is a mogul in his own right. He’s massive in the NFT and Web3 space, works with luxury fashion brands like MCM and Dolce & Gabbana, and runs his own creative agency. He’s probably the most business-savvy of the siblings.
Cori Broadus, often called "Choc," is the baby of the family and perhaps the most resilient. Growing up with Lupus meant her childhood was filled with doctors and medication. It was tough. She’s been very transparent about her mental health struggles, which has made her a relatable figure for a lot of Gen Z fans. She’s a singer, she’s an entrepreneur with her beauty brand "Choc Factory," and she recently survived a health scare involving a stroke in early 2024. The way the entire Snoop Dogg family rallied around her during that time was all over social media—it wasn't for show, you could feel the genuine fear and love.
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The Son Who Stayed Out of the Spotlight
Julian Corrie Broadus is the son Snoop had with Laurie Holmond in 1998. For a long time, this was the "secret" part of the family history. It took years for the relationship to normalize, and while Julian didn't grow up in the same house as his siblings, he's worked to carve out his own identity in real estate and tech. It’s a reminder that even "perfect" celebrity families have complicated chapters.
Grandkids and the "Papa Snoop" Era
Snoop as a grandfather is probably the most wholesome content on the internet. He goes by "Papa Snoop." He’s got Zion, Elleven, Sky, and Kai Love (who sadly passed away as an infant, a tragedy that the family handled with incredible grace and privacy).
Seeing a man who once fronted one of the most dangerous rap labels in history (Death Row Records) now sitting on the floor playing with toddlers is a massive cultural shift. It’s part of why his "approval rating" is so high across all demographics. He transitioned from the "gangster" to the "grandfather" without losing his cool. That’s a narrow bridge to cross.
Business and the Family Brand
They don't just eat together; they build together. The Broadus family operates like a corporation.
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- Snoop’s Youth Football League (SYFL): This isn't just a charity; it's a family-run staple that has sent players to the NFL.
- Broadus Collection: Shante’s scarf line and various lifestyle products.
- Death Row Records: Snoop now owns the label that started it all, and he’s positioning it as a multi-generational media company.
There’s a nuance here that most people miss. Snoop isn't just providing for his kids; he's teaching them how to own the masters of their own lives. Whether it's Cordell’s tech ventures or Cori’s beauty line, the emphasis is on ownership.
Why the Broadus Family Matters in 2026
We live in an era where celebrity families are often curated for reality TV. While the Snoop Dogg family did have a show years ago (Snoop Dogg's Father Hood), they don't feel like they're performing anymore. They feel real. They deal with chronic illness, infidelity, career changes, and grief in the public eye.
The most actionable insight you can take from the Snoop Dogg story isn't about how to get rich; it's about the "pivot." He pivoted from a tumultuous marriage to a stable one. His kids pivoted from the paths expected of them to the ones they actually wanted.
Key Takeaways for Building a Legacy
- Prioritize Communication over Perfection: Snoop and Shante didn't stay together because they never fought; they stayed together because they learned how to reconcile after the fight.
- Support Individual Identity: Not every kid has to follow the father's footsteps. Letting Cordell quit football was a massive parenting win that allowed him to thrive in business.
- Diversify the "Family Business": Don't put all your eggs in one basket. The Broadus family has interests in music, tech, fashion, and sports.
- Resilience is a Shared Trait: Facing health crises like Lupus or strokes requires a support system. Building that system before the crisis hits is essential.
If you want to follow the Broadus family's journey more closely, keep an eye on Cordell's movements in the digital fashion space and Cori's advocacy for Lupus awareness. They aren't just living off Snoop's name; they are actively expanding the borders of what that name means. The transition from a rap dynasty to a multi-industry conglomerate is almost complete.
Next Steps for Readers
Check out the Snoop Youth Football League website if you’re interested in how the family gives back to the community, or follow Cordell Broadus on LinkedIn and Instagram to see how the next generation is handling the transition into tech and venture capital. Understanding the family's business structure offers a masterclass in brand longevity that goes far beyond the music industry.