Honestly, just when you think you’ve seen it all from Kim Kardashian, she goes and drops a "bush in a box." If you’ve been anywhere near social media lately, you’ve probably seen the SKIMS Faux Hair Micro String Thong. It’s basically a wearable merkin attached to three tiny pieces of elastic.
Wild.
The internet is currently having a collective meltdown over it. Some people are calling it a "social experiment" to see if we’ll buy literally anything with a SKIMS tag. Others are genuinely into the retro, 1970s "full-frontal foliage" vibe. It’s weird, it’s expensive for what it is, and naturally, it sold out in about five minutes.
What is the SKIMS Faux Hair Micro String Thong?
Let’s get into the nitty-gritty. This isn’t just your average pair of underwear. The SKIMS Faux Hair Micro String Thong is a limited-edition piece designed to look like a full head—er, patch—of pubic hair.
It’s handmade. The base is a super sheer stretch mesh. It features a blend of curly and straight faux hair. And here is where it gets very "Kim": it comes in twelve different shades.
We aren’t just talking "nude." We’re talking:
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- Cocoa Blonde Straight
- Sienna Ginger Straight
- Clay Black Curly
- Cocoa Brown Straight
Basically, if it grows on your head, SKIMS has a version for your "downstairs." It retails for $32. For context, you can get a regular SKIMS micro thong for about $16. You’re essentially paying a 100% markup for the synthetic "carpet."
Why on earth did she make this?
Kim claims it was a "fun, silly idea" that started during a photoshoot. Apparently, a stylist wanted a certain look, and Kim figured, "Why not just stick the hair on the thong?"
But there is a bit of fashion history here. John Galliano did it. Vivienne Westwood did it back in 1994 when Carla Bruni walked the runway in a faux fur coat and a matching merkin. Kim isn't inventing the wheel; she’s just putting the wheel on a global e-commerce platform and charging thirty-two bucks for it.
There is also a deeper conversation happening. For years, the "standard" has been totally bare—thanks to the rise of laser hair removal and waxing. By releasing "The Ultimate Bush" (the actual name of the campaign), SKIMS is playing with the idea that body hair can be a chosen aesthetic rather than something to be ashamed of or erased.
The Internet's Reaction: From "911" to "Genius"
The comments section on the SKIMS Instagram was a total war zone. One user literally wrote, "I'm calling 911." Another lamented the "fortune" they just spent on laser hair removal, begging Kim not to "bring the bush back."
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European Wax Center even jumped in on the fun. They posted a storefront ad saying, "We’ll take it from here, Kim," with the caption, "When it comes to confidence, faux won't do." Kim actually commented on it, calling it the "best response" she’d seen.
But here is the thing: it’s working.
Despite the "WTF" of it all, the product is a massive viral success. It fits into the same category as the SKIMS Nipple Bra or the "Face Wrap" that looked like a jaw-strap from a horror movie. It generates headlines. It gets people talking. And then, once you're on the site, you probably end up buying a regular cotton rib tank because you’re already there.
The Specs and Fabric
- Materials: 82% Polyamide and 18% Elastane.
- Care: Hand wash cold only. (Imagine putting faux pubic hair in the dryer. Don't do that.)
- Fit: True to size, ranging from XXS to 4X.
Is it actually a merkin?
Technically, yes. Merkins date back to the 1400s. Originally, they were used by sex workers to hide signs of disease or for hygiene reasons after shaving. Later, they became a staple in Hollywood for "modesty" during nude scenes.
By calling it a SKIMS Faux Hair Micro String Thong, Kim has sanitized a niche historical garment and turned it into a "daring" fashion accessory.
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Should you actually buy it?
Look, if you want to spice up a lingerie collection or you’re a collector of weird pop-culture artifacts, go for it. It’s $32. It’s not going to break the bank, but it’s definitely a "gag gift" for yourself.
However, be prepared for the maintenance. This isn't "toss in the laundry" gear. It’s synthetic hair. It can get matted. It needs to be treated like a tiny wig.
Practical Tips if You’re Joining the Waitlist:
- Check the texture: Make sure you choose between "Straight" or "Curly" based on what you actually want the silhouette to look like. The curly ones have significantly more volume.
- Color Matching: Don't feel pressured to match your actual hair. The campaign specifically asks, "Who says the carpet has to match the drapes?" Go wild.
- Resale Value: Check sites like StockX or eBay. Believe it or not, these are already being flipped for $70 to $200. If you get one at retail, you might actually have a weirdly good investment on your hands.
At the end of the day, the SKIMS Faux Hair Micro String Thong is exactly what Kim Kardashian does best: it’s a conversation starter disguised as a garment. Whether it’s a feminist statement on reclaiming body hair or just a cynical cash grab, one thing is certain—the bush is officially back in the zeitgeist.
If you’re looking to grab one, your best bet is to sign up for the waitlist on the official SKIMS site immediately. These drops are limited, and given the current resale prices, the next restock will likely vanish just as fast as the first. Stick to the official site to avoid the massive markups on the secondary market.