Honestly, we’ve all been there. You have a birthday dinner on Friday, a last-minute festival invite for next month, or you just realized your "going out" wardrobe is basically two crusty hoodies and a pair of leggings you’ve owned since 2019. You head straight to Pretty Little Thing because you know exactly what you’re getting: neon co-ords, bodycon dresses that fit like a second skin, and prices that don't make your bank account cry. But maybe you’ve scrolled through every page of PLT three times and nothing is hitting the spot. Or maybe you're just tired of seeing the same exact dress on every girl in the club.
The good news? The internet is literally overflowing with sites similar to pretty little thing, and some of them might actually fit your vibe even better than the original.
Whether you're looking for that specific "Instagram baddie" aesthetic, something a bit more streetwear-focused, or a brand that handles curves with a little more grace, there is a massive world of fast-fashion alternatives out there. We’re talking about the heavy hitters that drop a thousand new styles a week and the smaller, niche boutiques that give you that "where did you get 그게?" energy.
The Immediate Go-Tos: The Big Players
If you want the closest possible match to the PLT experience, you have to look at the brands that basically live in the same neighborhood. These are the giants.
Boohoo
This is the most obvious one. Why? Because they’re literally owned by the same company. If PLT is the flashy, slightly more "glam" sister, Boohoo is the one who loves a good deal and a massive variety. You’ll find that Boohoo is often even cheaper than PLT, especially with their constant "60% off everything" sales that seem to happen every Tuesday at 3:00 PM. They’re great for basics, oversized joggers, and those "everyday" trendy pieces that you don't want to spend more than $20 on.
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Fashion Nova
You can't talk about sites similar to pretty little thing without mentioning the king of the "curve." Fashion Nova is built for a very specific silhouette. If you want jeans that actually fit a small waist and wider hips, or dresses that look like they were painted on, this is the spot. While PLT has a broad range of styles, Fashion Nova leans heavily into the clubwear and "baddie" aesthetic. One thing to note: their shipping can be a bit of a gamble depending on where you live, but if you need a dress that screams "look at me," they rarely miss.
Missguided
Missguided has had a bit of a rollercoaster ride in the business world lately, but they remain a staple for anyone who loves an edgy, rebellious look. Their stuff feels a bit more "street" than PLT. Think less sequins and more faux leather, cargo pants, and oversized graphic tees. They’re also really good at those "effortless" sets that make you look like you tried way harder than you actually did.
The "I Want to Look Expensive But I'm Broke" Tier
Sometimes you want the PLT price tag but you want people to think you’re shopping at a high-end boutique in Soho.
- Meshki: This Australian brand is the holy grail for neutral tones and minimalist glam. Their stuff looks incredibly high-end in photos. If you love a clean, "old money" aesthetic but still want that tight, sexy fit, Meshki is where it's at.
- Oh Polly: Very similar to PLT in terms of being "club-ready," but the quality often feels a step up. Their "Bo+Tee" activewear line is also arguably better than anything PLT has in the gym department.
- Princess Polly: No relation to Oh Polly, despite the name. This is the ultimate "cool girl" shop. It’s a bit more expensive than PLT—expect to pay $50-$70 for a dress—but the styles are much more curated. It’s less "fast fashion chaos" and more "curated TikTok aesthetic."
Why Variety Actually Matters in 2026
The fashion landscape has shifted. It’s not just about who has the cheapest crop top anymore. People are looking for better fits, more inclusive sizing, and specific vibes like "cottagecore" or "cyber-y2k."
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If you’re someone who shops at PLT for their "Shape" range, you might find that ASOS actually offers a much better selection of tall, petite, and curve options that don't just feel like bigger versions of small clothes. ASOS is a beast. They carry hundreds of brands, so it’s a bit like digging through a digital thrift store, but their house brands (ASOS Design, Luxe, and Weekend) are top-tier for trend-seekers.
Then you have the budget king: Shein. Look, we know the vibes. It’s ultra-fast, ultra-cheap, and sometimes a total mystery what will show up in the mail. But if you’re looking for sites similar to pretty little thing because you need a very specific, weird accessory or a one-time-use costume for a theme party, Shein’s volume is unbeatable. Just check the reviews for photos before you buy.
Getting the Most Out of Your Shopping
If you’re moving away from PLT for a bit to try these alternatives, here’s the real talk on how to not get burned.
First, always check the return policy. Pretty Little Thing has a fairly standard process, but places like Fashion Nova often only give you store credit. That’s a huge bummer if you spent $100 and nothing fits.
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Second, use the "Find My Size" tools. Every brand cuts their clothes differently. A "Medium" at Meshki is not the same as a "Medium" at Boohoo. Don't be lazy; grab a measuring tape.
Third, look for the fabric composition. If a dress is 100% polyester, it’s going to have zero stretch and might feel a bit scratchy. If you want that PLT "second skin" feel, you’re looking for high elastane or spandex percentages.
Beyond the Big Names
If you're feeling adventurous, there are smaller players that are currently killing the game. Cider has exploded lately because of their "shop by mood" feature. It’s very Gen Z, very colorful, and surprisingly affordable. White Fox Boutique is another Australian gem that is basically the uniform for every major influencer right now—think high-quality loungewear and bikinis that actually stay on.
Finding sites similar to pretty little thing isn't just about finding a replacement; it's about expanding the rotation so you don't show up to the brunch wearing the same Zara top as three other people.
Your Next Steps:
- Download the apps: Most of these stores give you a massive discount (usually 15-25%) just for shopping on their app for the first time.
- Check TikTok for "hauls": Before you buy from a new site like Meshki or Oh Polly, search the brand name on TikTok. You’ll see real people wearing the clothes, which is 1000% more helpful than the edited model photos.
- Set a budget: It’s easy to add 20 things to a cart when they’re only $12 each. Trust me, you don't need three slightly different shades of beige joggers.
Now, go find that outfit. You’ve got a lot of scrolling to do.