If you think winning 11 Olympic medals makes you a multi-millionaire overnight, honestly, you’re in for a reality check. In the world of elite gymnastics, the "prize money" is basically pocket change compared to the cost of training. Yet, Simone Biles net worth is currently sitting at a cool $25 million in 2026.
That isn't just luck. It is a masterclass in brand building.
The Reality of Olympic "Paychecks"
Most people assume the Olympics pay like the NFL or NBA. They don't. The U.S. Olympic & Paralympic Committee (USOPC) pays out "Operation Gold" bonuses. For the Paris 2024 games, that was $37,500 for gold, $22,500 for silver, and $15,000 for bronze.
Simone crushed it in Paris, bagging three golds and a silver. Do the math: that’s $135,000. Sounds great, right? Until you realize that world-class coaching, travel, and recovery equipment for a decade can cost double that. If Simone only relied on her "salary" as a gymnast, she wouldn't even be a millionaire.
📖 Related: Why Netball Girls Sri Lanka Are Quietly Dominating Asian Sports
Turning the "Twisties" Into a Business Strategy
The real jump in Simone Biles net worth happened when she stopped being just a "gymnast" and became a "leader." After the Tokyo 2021 Olympics, where she famously stepped back to focus on her mental health, some critics thought her brand was done.
They were wrong.
Instead of losing sponsors, she gained deeper, more meaningful ones. She ditched Nike for Athleta because Athleta’s values aligned better with her personal mission to support women and girls. That move was huge. It signaled to the world that she wasn't just a billboard for hire; she was a partner with an opinion.
👉 See also: Why Cumberland Valley Boys Basketball Dominates the Mid-Penn (and What’s Next)
Brands like Visa, United Airlines, and Powerade didn't just want her backflips; they wanted her voice. By 2022 and 2023, Forbes estimated her off-field earnings at roughly $10 million a year. Even when she wasn't competing, she was winning.
Breaking Down the $25 Million
Where does the money actually come from? It's a mix of a few key streams:
- Massive Endorsements: The bulk of the cash. We're talking Uber Eats, Subway, MasterClass, and Kellogg’s.
- The Gold Over America Tour: Simone didn't just join a tour; she headlined one that felt more like a pop star’s concert than a gymnastics meet. This was a massive revenue driver.
- Media and Production: Have you seen the Netflix documentary Simone Biles Rising? She isn't just the star; she’s a producer. In 2025, she even joined the board of directors for "Religion of Sports," the media company founded by Tom Brady and Michael Strahan.
- Real Estate and Business: She and her husband, NFL player Jonathan Owens, have invested heavily in their Texas home and future. Plus, she’s opening a restaurant called "Taste of Gold" at the George Bush Intercontinental Airport in Houston.
Why Simone Biles Net Worth Still Matters in 2026
You might wonder why we’re still talking about her bank account. It’s because she changed the "retirement" age of the sport. Most gymnasts used to be "old" at 20 and broke by 22. Simone is 28, the most decorated gymnast ever, and her brand is stronger than it was ten years ago.
✨ Don't miss: What Channel is Champions League on: Where to Watch Every Game in 2026
She proved that being vulnerable about mental health isn't a "brand risk"—it's a human connection. That connection is why people still buy her leotards from GK Elite and her activewear from Athleta.
Honestly, the "GOAT" (Greatest of All Time) title applies to her business sense just as much as her floor routine. She didn't just take the endorsements offered; she curated a portfolio that represents who she actually is.
Actionable Insights for Your Own "Brand"
Even if you aren't doing double-half-outs on a 4-inch beam, there are some takeaways from how Simone built her $25 million empire:
- Values Over Volume: Don't just take every opportunity. Choose the ones that don't make you cringe. Biles chose Athleta over Nike because it felt right, and it paid off.
- Own the Narrative: She didn't let the media tell the story of her Tokyo withdrawal. She told it herself through documentaries and social media.
- Diversify Early: She’s a restaurant owner, a board member, and a producer. She’s not "just" a gymnast.
- Invest in Your Health: You can't make the money if you’re burnt out. Simone’s break in 2021 was a financial risk that turned into a long-term gain because it extended her career.
Summary of the Numbers
- Total Olympic Medals: 11 (7 Gold, 2 Silver, 2 Bronze)
- Estimated Annual Brand Income: $10–$11 million
- Key Business Move: Board of Directors at Religion of Sports (2025)
- New Venture: Taste of Gold Restaurant (Opening 2025/2026)
Simone Biles has set the blueprint for the modern athlete. She isn't just playing the game; she owns the stadium.
If you want to track how she continues to expand her footprint, keep an eye on her production deals. That’s where the next $25 million is likely coming from.