Finding a car dealership that doesn't feel like a shark tank is honestly getting harder. Most people expect the typical high-pressure sales floor and the "let me talk to my manager" dance that lasts four hours. But Sill TerHar Ford Broomfield has managed to stay relevant and respected since Highway 287 was basically just a dirt path back in 1960. It's weirdly rare to find a place that is still family-owned and operated in an era where massive corporations are buying up every local lot they can find.
The Reality of Sill TerHar Ford Broomfield
When you pull into the lot at 150 Alter Street, you aren't just looking at a Ford dealer. You're looking at a piece of Broomfield history. Hugo Sill and Jack TerHar Sr. started this whole thing over 65 years ago. Today, Jack TerHar Jr. and partners like Greg Larson keep the engine running. It’s a massive operation now, spanning everything from budget-friendly Ford F-150s to high-end luxury brands like Aston Martin and Maserati on the same campus.
People around here know it as "STH." It’s sort of a local landmark.
Why being family-owned actually matters for your wallet
Most people don't realize that when a giant conglomerate buys a dealership, the "local" feel is usually just a marketing skin. The profit targets come from a boardroom in another state. At Sill TerHar Ford Broomfield, the person whose name is on the sign is often actually in the building.
I’ve seen reviews from customers who specifically mention that the sales managers, like Cole Gilmore or Jeff Callies, actually work together to honor trade-in values rather than playing the "wholesale" game. One customer recently shared a story about how they were treated poorly at a corporate-owned Toyota lot, only to come back to STH because the transparency was just... different. They don't seem to treat you like a one-time transaction.
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The Service Center: A Mixed Bag?
Let’s be real for a second. No service department is perfect. If you check out recent feedback from late 2025 and early 2026, most people love the communication. Guys like Nick Bethel and Josh in the service department get shoutouts for being "prompt and professional."
But honestly? It’s a busy shop.
Some folks have complained about wait times even with an appointment. One person noted they had a 9:30 AM slot for a software update and didn't get their car back until 5:30 PM. That’s the reality of modern vehicles—sometimes the tech takes longer than the mechanical stuff. However, the general consensus is that they aren't "upselling" you on junk you don't need. They won't tell you that your blinker fluid is low just to pad the bill.
What they offer
- New Ford Inventory: From the Bronco to the Mach-E.
- Quick Lane: For when you just need an oil change and don't want to spend your entire Saturday in a waiting room.
- Genuine OEM Parts: If you’re a DIYer, their parts department is open Monday through Friday, 8:00 AM to 5:00 PM.
Beyond Just Selling Trucks
You can tell a lot about a business by how they spend their money when they aren't trying to sell you something. Sill TerHar Ford Broomfield is deeply embedded in the Broomfield Community Foundation. Greg Larson has talked openly about how the dealership reinvests in local people because "it's the fabric of the community."
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They’ve won the Ford President’s Award over a dozen times. That isn't just a Participation Trophy. It’s based on actual customer satisfaction scores and sales performance. In the dealership world, that’s basically the equivalent of an Oscar.
Common Misconceptions
Some people think that because they have Maserati and Jaguar on the lot, the Ford side is going to be "snooty" or overpriced.
Nope.
They treat the guy buying a used 2018 F-150 with the same level of respect as the person ordering a custom Lincoln. They’ve even helped people who are fresh out of bankruptcy get approved for financing when other lots just showed them the door.
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How to actually get the best deal there
If you’re heading to Sill TerHar Ford Broomfield, don't just walk in cold and hope for the best.
First, check their "Current Specials" online. They often have specific dealer-side discounts that aren't always broadcasted on the big signs out front. Second, if you have a trade-in, get your numbers together first, but be prepared for a conversation. They tend to be fair, but you've got to know your own car's worth.
Third, ask for a specific salesperson. Names like Bryan Reese or TJ come up constantly in five-star reviews for being low-pressure.
Actionable Steps for Your Visit
- Schedule Service Early: Their Saturday slots (8:00 AM – 4:00 PM) fill up fast. If you can do a Tuesday or Wednesday, you'll likely get your car back much quicker.
- Use the Online Finance App: It sounds like a chore, but it saves you about two hours of sitting in a cubicle staring at a wall while the "finance guy" crunches numbers.
- Check the "Featured Vehicles": These are often units the dealership wants to move quickly, meaning there's more wiggle room on the price.
- Visit the Parts Desk for DIY: If you're working on your own Ford, their parts experts are actually helpful and won't just grunt at you if you don't have the exact part number ready.
Basically, if you want a dealership that’s been around longer than most of the people living in Broomfield, STH is the spot. It's not perfect—no car dealer is—but the fact that they've stayed family-owned since 1960 says a lot more than a fancy commercial ever could.