Let's be honest about the Sunday morning ritual. You’ve got your coffee, maybe the house is finally quiet, and you’re staring at the fridge realizing it’s looking a little sparse. If you're a ShopRite regular, this is when you start hunting for the shoprite circular next week. I've spent years tracking these sales cycles, and there's a specific art to it that goes way beyond just clipping coupons.
We’re currently looking at the transition into late January 2026. If you haven't noticed, the "Can Can" energy is still lingering in the air, but the focus is shifting. People usually get next week's deals mixed up with the current ones because the overlapping digital coupons are basically a labyrinth.
The Strategy Behind the ShopRite Circular Next Week
Most people think the circular is just a flyer. It isn't. It's a predictive map of what's going to be in your pantry for the next fourteen days. For the week of January 18 through January 24, 2026, we are seeing a massive push toward "comfort and health" balance.
Think about it. We’re deep enough into the New Year that the "gym every day" resolutions are starting to fray, but the Super Bowl (or big game day energy) is creeping up. ShopRite knows this. That’s why you’ll see avocados and frozen appetizers sharing page one with organic kale and probiotic shots.
I noticed something interesting in the early previews for the upcoming week. The Bowl & Basket brand is taking up more real estate than usual. Specifically, the jumbo wings and breaded chicken tenders are hovering around that $8.99 mark. If you’re planning any sort of gathering, that’s where you want to look first.
Why Timing Your Trip Matters
It’s not just about what is on sale, but when you pull the trigger.
The digital coupons usually refresh early, but the "Price Plus" card discounts specifically tied to the shoprite circular next week don't kick in until Sunday morning.
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I’ve seen folks get frustrated because they see a price online on Saturday night, head to the store, and the register doesn't reflect the deal. Don't be that person. The "Week of Jan 18th" deals are strictly Sunday-to-Saturday.
Here is what is looking solid for the upcoming cycle:
- Bottom Round Roast: Priced at $5.99/lb. This is a classic "slow cooker Sunday" play.
- Green Seedless Grapes: Coming in at $2.79/lb. A bit higher than the summer lows, but decent for January.
- GT’s Kombucha: They’re doing a 2 for $10 (or $5 each) deal. Usually, these are $5.49, so it’s a modest save, but it adds up if you're a regular drinker.
- Häagen-Dazs: $6 for the novelties. This feels like a "treat yourself because it’s cold outside" price point.
The Digital Coupon Trap (And How to Win)
You've probably felt that pang of annoyance when you see "Limit 4" in tiny print.
ShopRite's digital coupon system is incredibly powerful, but it’s sort of finicky. For next week, there are over 270 digital coupons available. You can't just "load all" and hope for the best anymore; you actually have to be strategic.
One thing people get wrong about the shoprite circular next week is assuming the paper price is the final price.
It almost never is.
You have to stack.
For instance, the "Can Can" stock-up mindset is still valid for canned beans and vegetables. If you see a "Buy 10 for $10" deal, check your app. Often, there’s a "Save $2.00 when you buy 10" digital coupon that turns a good deal into a "clear the shelf" deal.
Specific Highlights for January 18th - 24th
Honestly, the produce section looks okay, but the frozen aisle is where the real value is sitting this week.
We’re seeing Skinny Cow sandwiches and Outshine fruit pops at $6.
Is it freezing outside? Yes.
Do we still want ice cream? Also yes.
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I also spotted a price drop on On The Border tortilla chips—about $3.99 for the 10.5 oz bags. If you’re the type to host weekend movie nights, stock up now. Those usually jump back up to $4.29 or higher once the "big game" promos really ramp up in February.
What Most People Get Wrong About "Price Plus"
Your Price Plus card isn't just a plastic tag on your keychain. It's a data tracker that ShopRite uses to send you "My ShopRite" personalized offers.
If you’re looking at the shoprite circular next week, you should also be checking your email.
Often, ShopRite will send a "Spend $100, Get $10 Off" coupon that expires right as the new circular starts.
A little-known tip: If a digital coupon value exceeds the price of the item (like a $1.00 off coupon for a $0.99 item), the register might reject it. This happens more often than you'd think with the Bowl & Basket spices or small snacks. If that happens, just head to the courtesy desk. They’re usually pretty chill about manually adjusting it if you show them the app.
The "Must-Buy" List for Next Week
If you're making a list right now, keep these three areas in mind.
First, the meat department. The roaster breasts and bottom round roasts are the stars.
Second, the "Health and Beauty" section. There are significant digital coupons for Cetaphil and Eucerin—usually $2 or $3 off. Since it's winter and everyone's skin is basically sandpaper, this is the time to grab the heavy-duty stuff.
Third, the bakery. They have 4-pack Everything Croissants for $3.99. That’s a solid win for a Monday morning breakfast that doesn't feel depressing.
Stop Hunting, Start Planning
The biggest mistake is walking into the store and "winging it."
The shoprite circular next week is available digitally before the paper version hits your driveway.
Use the ShopRite app to "heart" your items.
This builds your list and automatically checks for available digital coupons.
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Basically, if you aren't using the "Sort by Category" feature in the app while looking at next week's flyer, you're leaving money on the table.
I’ve been tracking grocery trends for a long time, and the 2026 shift is clearly toward store-brand loyalty. ShopRite’s "Paperbird" and "Bowl & Basket" lines are no longer the "cheap" alternatives; they’re often the items featured most prominently in the circular because the margins are better for them and the savings are better for you.
To get the most out of your trip starting January 18th, download the digital version of the circular tonight. Focus on the "Limit 4" offers—those are usually the loss leaders designed to get you in the door. If you can get out of the store only buying those, you’ve basically won the grocery game.
Actionable Next Steps:
- Log into your ShopRite app today and clear out any expired digital coupons to make room for the new Sunday refresh.
- Compare the "Price Plus" meat prices for next week against your local butcher; the $5.99 bottom round roast is likely the best price you'll find in the tri-state area this month.
- Check your "Personalized Offers" tab—these often stack with the weekly circular deals for double the savings.