Honestly, if you’d told a Shania fan ten years ago that she’d be walking red carpets with bubblegum pink hair and platinum bobs, they probably would’ve laughed you out of the room. We all knew her for that iconic, voluminous brunette mane. It was the "Man! I Feel Like a Woman!" hair—glossy, dark, and perfectly 90s.
But things changed. Big time.
Lately, Shania Twain hair has become its own headline. It’s not just about vanity or following a trend. It’s actually a pretty bold statement on aging, menopause, and—believe it or not—gray hair.
The Real Reason Behind the Color Chaos
In the last few years, we’ve seen Shania in fire-engine red, "Barbiecore" pink, copper, and even a "dove-white" that looked like something out of a futuristic movie. A lot of people thought she was just having a mid-life crisis or trying too hard to stay relevant.
The truth is way more relatable.
Shania has been super candid about the fact that she’s going gray. Instead of hiding in a salon every two weeks to cover up roots with the same old dark brown, she decided to treat her hair like a blank canvas. She told Haute Living that since her hair is naturally losing its pigment, it’s actually easier to play with these wild colors.
It’s a "why not?" philosophy. She’s essentially leaning into the "empty palette" that gray hair provides. It’s a total 180 from the way most celebrities treat aging, which usually involves a lot of secrecy and very expensive "natural-looking" dyes.
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Wigs, Bad Hair Days, and the "Natural" Look
Here is something most people don't realize: Shania isn't necessarily dyeing her actual strands every single week. That would destroy anyone’s hair.
She’s a wig convert.
In an interview with People, she admitted to owning a collection of about 20 wigs.
- 10 are "natural" wigs (classic brunette shades) for when she’s having a bad hair day.
- 10 are "color" wigs for when she wants to make a statement.
She uses them as a tool. It's practical. If you’re a global superstar traveling through different climates, your hair is going to freak out. Wigs solve that. Plus, as she’s navigated menopause, she’s talked about how her body—and hair—have changed. Wigs allow her to keep that "Superstar Shania" volume without the stress on her scalp.
That 2024 People’s Choice Country Awards Look
Remember the "flipped ends" look from Nashville? That was a masterclass in country glamour. Her stylist, Sami Knight, actually used a hairpiece for that because Shania’s real hair was way longer than the style required.
They used a mix of products to get that 60s bouffant height:
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- SexyHair Big Altitude Mousse for the mid-lengths.
- Root Pump Plus for the lift.
- A literal donut-shaped bun maker hidden underneath to create the structure.
It was an homage to Dolly Parton and the "yesteryear" of country, but with a modern, sharp edge.
Is the Pink Hair Here to Stay?
The pink hair—specifically that blush/bubblegum shade—seems to be her favorite. She’s mentioned that the light pink is actually the closest she’ll get to her future "all-gray" look.
"I might as well toy around with different colors," she told E!. "When I'm entirely gray, I might change my hair color every week."
It’s liberating. She’s not trying to look 25 again. She’s just trying to feel "refreshed." There is a massive difference between the two. One is fueled by insecurity; the other is fueled by fun.
How to Get the Shania "Vibe" (Without the Celeb Budget)
You don’t need a 20-wig collection to pull this off. If you’re inspired by Shania’s "gray-transition" era, here’s the lowdown on how to do it.
Embrace the "Lob"
The long bob (lob) she debuted recently is the perfect transitional cut. It’s long enough to feel feminine but short enough to keep the ends healthy, especially if you’ve been bleaching to get those bright colors.
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The "Splash of Color" Rule
Shania often matches her hair to her outfit’s vibe, not the actual color. When she wore a black-and-white polka dot suit to the Grammys, she went bright red. Why? Because the outfit was "binary," and she wanted a "splash of color."
Don't Fear the Frizz
In Nashville, she uses Big SexyHair Weather Proof Frizz Control. If you’re living in a humid climate and trying to do high-volume styles, you need a sealant. Otherwise, that bouffant will be flat before you hit the door.
Bag Balm? Yes, Really.
This is a weird one, but she’s been using Bag Balm since the 90s. She’ll rub it on her face and even her hair when it’s feeling super dry after a flight. It’s a $16 farm staple, but hey, if it works for the Queen of Country, it works.
Actionable Steps for Your Own Hair Evolution
If you're looking to shake things up like Shania, don't just dive into the bleach.
- Try a "Test Drive" Wig: Before committing to a permanent pastel or platinum, buy a high-quality synthetic wig in that shade. Wear it for a full Saturday. See how you feel in the mirror.
- Talk to your colorist about "Gray Blending": Instead of a solid block of color, ask for highlights that mimic Shania's "blush locks." It makes the grow-out process much more forgiving.
- Focus on Scalp Health: Aging and menopause can thin the hair. Use a root-stimulating product or a volumizing mousse like the ones Shania’s team uses to create the illusion of thickness without the weight.
- Build a "Style Kit": Keep a few reliable pieces—like a clip-in ponytail or a "halo" extension—for those days when your natural hair just isn't cooperating. It's the Shania way.
The biggest takeaway from the "new" Shania is that there are no rules anymore. If you want to go pink at 60, go pink. If you want a platinum lob, get the lob. The hair is just an accessory to the confidence.