Honestly, if you told me ten years ago that the guy from Superbad would become the most influential ceramicist of the 2020s, I’d have laughed in your face. But here we are. Seth Rogen weed pottery isn't just a celebrity hobby anymore; it’s a full-blown design movement that has effectively killed the "cliché stoner" aesthetic of tie-dye and lava lamps.
It all started around 2019. Seth was bored, or maybe just restless. He has this "busy mind," as he puts it, and his wife, Lauren Miller Rogen, had been nudging him toward the wheel for a decade. She’d been doing pottery since high school. Finally, he gave in. He joined a studio in Cali, and suddenly, his Instagram wasn’t just movie trailers—it was a flood of "gloopy" glazes and wonky, colorful vases.
People went nuts. Why? Because the stuff actually looked good.
The Birth of Houseplant and the "By Seth" Era
Seth didn't just want to make pots; he wanted to fix a problem. He smokes a lot. Like, a lot. And he realized he was interacting with ashtrays more than almost any other object in his house, yet they were all... kind of ugly. Or tiny. Or they didn't have a place to actually "rest" a joint without it extinguishing or falling over.
He founded Houseplant with his longtime creative partner Evan Goldberg and businessman Michael Mohr. While the company sells actual cannabis in Canada and select US states, the "Housegoods" side is where the pottery magic happens.
What makes it different?
Most celebrity brands feel like someone just slapped a name on a white-labeled product. This is different. Seth is actually in the studio. He’s obsessed with "centering" clay—he calls it a physical manifestation of a mental state.
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- The Gloopy Glaze: This is his signature. It’s a thick, viscous-looking glaze that looks like it’s frozen in mid-drip. It’s technically difficult to achieve without the whole thing sticking to the kiln shelf.
- The Notches: His ashtrays have deep wells and specific resting "beds" for joints. It sounds simple, but it was a revelation for people tired of balancing their smoke on the edge of a shallow glass dish.
- The Colors: We’re talking neons, marbled concrete, and 1970s-inspired oranges and greens. It’s mid-century modern meets a psychedelic fever dream.
Why are people paying $500 for an ashtray?
Let’s be real—the prices are steep. You can find a "By Seth" Gloopy Ashtray on sites like SSENSE or the official Houseplant store for anywhere from $95 for a mass-produced version to thousands for an original handmade piece. In 2022, he gave away four original vases valued at roughly $2,000 each.
It’s about E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Seth isn't a dilettante. Professional potters have actually come out and said his work is "highly advanced." He’s using mason stains to marble his clay and experimenting with chunky crackle glazes that even seasoned pros find tricky.
He even executive produced The Great Canadian Pottery Throw Down in 2024. He’s not just playing with mud; he’s a legitimate ambassador for the craft. He’s showing people that "weed stuff" can be "nice stuff." It belongs on the coffee table, not hidden in a junk drawer.
The Cultural Shift: From Basements to Balconies
The "Seth Rogen effect" on the ceramics world is huge. Before him, pottery was often seen as either "fine art" or "grandma’s hobby." Seth made it cool for a younger, design-conscious demographic. He’s basically the reason your local pottery studio has a six-month waiting list right now.
He often talks about how movies are "intangible." You make them, they go into the ether, and you have nothing to hold. Pottery gave him a physical artifact. That's a feeling a lot of people related to during the pandemic, which is when his hobby really exploded into the public eye.
How to get your hands on some (without going broke)
If you want the Seth Rogen look without the celebrity price tag, you have a few options.
- Houseplant Retail Drops: They do regular drops of "Housegoods." Some are limited edition (like the Gloopy series), others are more "everyday" items like the Block Table Lighter or the Side Table Ashtray.
- The Secondary Market: Check eBay or Etsy. Be careful, though. A lot of people sell "Seth Rogen style" pottery. If it doesn't have the Houseplant branding or a certificate of authenticity for the "By Seth" originals, it’s just a tribute piece.
- The DIY Route: This is honestly what Seth would probably prefer you do. Find a local clay studio. Take a class. Tell them you want to learn how to do "thick slip" or "globular glazing." It’s harder than it looks, but it’s way more rewarding than just hitting "buy" on a website.
What’s next for the "Pot" in Pottery?
As we move through 2026, the brand is expanding. We're seeing more than just ashtrays. There are lamps, rolling trays made of hand-poured concrete (in collaboration with artists like Concrete Cat), and even THC-infused beverages.
The goal was always to normalize cannabis use through high-end design. By making the objects associated with weed beautiful, he’s slowly eroding the stigma. It’s a brilliant business move, sure, but it’s also a genuine passion project.
Actionable Insights for Fans and Collectors
- Follow his Instagram: He still posts his personal experiments there first. It’s the best way to see what the next Houseplant "By Seth" drop might look like.
- Check the Glaze: If you’re buying a piece for its "gloopiness," make sure you understand the care instructions. Those thick drips can be fragile and hard to clean if you actually use them as ashtrays.
- Invest in the "OG" Sets: The early moss-colored ashtray sets from the 2021 US launch are already becoming collector's items. If you find one at a reasonable price, grab it.
The most important takeaway? Seth Rogen proved that you can be a "stoner" and a highly productive, skilled artist at the same time. Whether you like the "gloopy" look or not, you have to respect the hustle. He didn't just put his name on a brand; he put his hands in the clay.
Next Steps for Your Collection:
Visit the official Houseplant website to sign up for their "Housegoods" newsletter. This is the only way to get early access to the limited-edition "By Seth" drops, which usually sell out in minutes. If you're looking for the aesthetic on a budget, search for "mid-century ceramic ashtrays" on vintage sites to find the original 1970s pieces that inspired Seth’s modern designs.