Halloween in Hollywood is basically a high-stakes sport. Every year, we wait for the "big" reveal from the regulars—Heidi Klum, the Kardashians, the Jenners. But this time, it was a certain Only Murders in the Building star who actually stopped the scroll. Honestly, the Selena Gomez halloween costume for 2024 wasn't just another outfit; it was a total relationship milestone caught on camera.
She didn't go for "scary." She didn't even go for "glam" in the traditional sense. Instead, she and Benny Blanco leaned hard into a Tim Burton-esque fever dream.
The Alice in Wonderland Reveal
On October 26, 2024, Selena dropped a carousel on Instagram that had everyone doing a double-take. Captioned with the iconic line "Curiouser and curiouser..", the photos showed her and Benny transformed into Alice and the Mad Hatter. It was their first official couples costume since they went public in late 2023, and they didn't play it safe.
The look was a direct nod to the 2010 live-action Alice in Wonderland. Selena traded her signature dark tresses for a platinum blonde wig, styled in those soft, center-parted curls we associate with Mia Wasikowska’s portrayal. But it was the dress that really did the heavy lifting.
She wore a faded, blue-gray off-the-shoulder tulle gown by Rodarte (specifically a piece from their Fall 2022 collection). It felt ethereal. It felt slightly melancholic. It was a far cry from the bright "Disney Blue" we usually see at Spirit Halloween. To ground the look, she added:
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- Lele Sadoughi black velvet headband (the oversized bow is a must)
- Sezane Paula Babies in Ecru/Black
- Bombas frilly ruffle socks
It was a masterclass in how to do a "character" look without looking like you’re wearing a cheap polyester bag.
Benny Blanco’s Transformation
You can't talk about the Selena Gomez halloween costume without mentioning the man standing behind her—literally. Benny Blanco went full method as the Mad Hatter. If Selena was the "high fashion" Alice, Benny was the chaotic, prosthetics-heavy Hatter.
He was almost unrecognizable. We’re talking a flaming red curly wig, a face caked in white theatrical makeup, and those jarringly bright pink and blue eyeshadows that Johnny Depp made famous. Benny even joked in the comments that his prosthetics were giving "handsome Squidward meets Longlegs."
The commitment was real. While some celeb couples do a "lazy" matching outfit—like two people wearing jerseys—these two went for a full theatrical production. They posed on a couch, staring dead-eyed at the camera, looking exactly like they’d just stepped out of Underland.
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Why This Costume Actually Matters
People are obsessed with Selena's fashion, but this specific choice felt different. It felt personal.
For years, Selena's public image was carefully curated, often leaning into the "sad girl" or "highly polished" aesthetic. Seeing her get weird with Benny—wearing a wig that’s a total departure from her brand and participating in a high-concept couple’s look—shows a level of comfort we haven't seen in a while.
There's also the "Easter Egg" factor. Fans are always hunting for clues about her life. When she posted a photo with a heart emoji over her ring finger earlier that year, the internet nearly imploded. Choosing a story like Alice in Wonderland—which is all about finding yourself in a chaotic world—feels a bit like a metaphor for her current era. She’s happy. She’s "in Wonderland."
Recreating the Selena Gomez Halloween Costume
If you're looking to steal this look for next year, don't just buy a "Blue Maid" outfit. That’s the mistake most people make.
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- The Dress: Look for tulle. Specifically, look for a "dusty blue" or "slate blue" rather than cerulean. The off-the-shoulder silhouette is what makes it feel modern and "Selena."
- The Hair: If you aren't a natural blonde, get a high-quality synthetic wig. A cheap one will shine under camera flashes and ruin the vibe. Brush out the curls so they look lived-in.
- The Shoes: Mary Janes are back in a big way. Selena’s Sezane pumps have that "triple strap" look that adds a bit of edge to the otherwise sweet outfit.
- The Attitude: The photos weren't smiley. They were moody. To pull off the high-fashion Alice, you need to look slightly confused about why you're at the party in the first place.
The Evolution of Selena's Halloween Style
Looking back, Selena has always had a "quality over quantity" approach to October 31st.
In years past, she hasn't always posted a big reveal. We’ve seen her as a casual cat, or more famously, her 2019 "Moana" inspired look with her sister, Gracie. But the 2024 Wonderland moment feels like the start of a new tradition. It was high-effort, high-reward.
The contrast between her and Benny works because it reflects their real-life dynamic. She’s the polished, ethereal star; he’s the eccentric, creative force who isn't afraid to look "ugly" for a laugh. Together, they made the Selena Gomez halloween costume the most talked-about ensemble of the season.
To get the look right yourself, focus on the textures. Mix velvet with tulle and silk. Avoid anything that looks too "costumey." The goal is to look like a character who happens to have a really good stylist.
If you're planning your own couples look, take a page out of their book: one person plays it "pretty," the other goes "full monster." It creates a visual tension that looks incredible in photos and, more importantly, keeps the "spooky" spirit alive without sacrificing the fashion. Check your local vintage shops for a dusty blue gown before hitting the big-box retailers; that’s where the real Alice magic happens.