Market watchers are staring at their screens today, January 15, 2026, as the SCHD stock price today per share hovers around $29.02. It’s a weirdly specific moment for the Schwab US Dividend Equity ETF. We’ve seen a daily high of $29.09 and a low dipping toward $28.83, basically mirroring the broader market's attempt to figure out if value stocks are finally ready to lead or if they're just catching a breath.
Honestly, it feels like everyone is obsessed with the price action because 2025 was such a brutal year for dividend purists. While the S&P 500 was busy putting up double-digit gains fueled by AI fever, SCHD was just... existing. It lagged. People started calling it a "dinosaur fund." But looking at the $29 range today, there's a different story playing out under the hood.
Understanding the SCHD stock price today per share and the 2026 Shift
If you’re checking the SCHD stock price today per share, you're likely noticing the 3.89% forward dividend yield. That's a solid number. Especially when you compare it to the measly yields offered by tech-heavy indices. The fund is currently sitting on total net assets of about $76 billion. That is massive. It shows that despite the "lost year" of 2025, big money isn't actually fleeing.
Investors are paying around 16 to 17 times earnings for this collection of 103 stocks. That’s a huge discount compared to the broader market. You've basically got a portfolio of "boring" cash cows like Lockheed Martin, Bristol-Myers Squibb, and Chevron. They aren't building LLMs or launching rockets to Mars (well, Lockheed sort of is), but they are printing money.
Why the price stays stubborn
The price stays in this tight range because of the Dow Jones U.S. Dividend 100 Index rules. It’s not just a "high yield" fund. It’s a quality fund. To even get into SCHD, a company has to have ten years of consecutive dividend payments. No exceptions. They also look at:
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- Cash flow to total debt.
- Return on equity (which is currently a whopping 28.7% for the portfolio).
- Dividend yield itself.
- Five-year dividend growth rate.
This means when a stock's price rockets up and its yield drops, SCHD often trims it. When a stock's price falls and its yield becomes unsustainable, the quality filters kick it out. It’s a self-cleansing machine.
The Energy and Tech Tug-of-War
One reason the SCHD stock price today per share isn't at $35 or $40 right now is the sector weighting. As of mid-January 2026, Energy makes up over 20% of the fund. That’s a huge bet. Compare that to the S&P 500, where Energy is a tiny 3% sliver. If oil prices sneeze, SCHD catches a cold.
Meanwhile, Tech is only about 8% of this ETF. In a world where NVIDIA and Apple dominate the headlines, SCHD feels invisible. But that’s the point. You don’t buy this for the "Magnificent Seven" exposure. You buy it because you're tired of the volatility that comes with those names.
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Honestly, the "yield trap" argument doesn't hold water here. A yield trap is one company with a 10% yield and a crumbling business. SCHD is a diversified basket of 100+ companies that have survived multiple recessions. The dividend per share for the last quarter was around $0.28. It's consistent.
The 2026 Reality Check
Is SCHD actually a "buy" at today's price? It depends on your timeline. If you need the money for a car next month, don't touch it. If you're building a "set it and forget it" income stream, the $29 level is historically attractive. The 52-week high is $29.11, so we're trading right near the top of the recent range.
Some analysts, like those at Morningstar, still classify it as a "Large Value" leader. Even if it trails growth stocks during a bull run, its 10-year annualized return of 11.5% is nothing to scoff at. It’s the "tortoise" in the race. And we all know how that story ends.
What to do with your shares now
Don't panic about daily fluctuations. The SCHD stock price today per share is just a snapshot. The real value is the compounding. If you reinvest those dividends, your "yield on cost" starts to look incredible after five or ten years.
- Check your diversification. If you're 100% in SCHD, you're heavily exposed to Energy and Financials. Maybe balance it with a little QQQ or a total market fund.
- Look at the SEC Yield. The 30-day SEC yield is currently 3.69% to 3.81%. This is a more accurate "real-time" look at what the fund is earning than the trailing 12-month yield.
- Watch the rebalance. The next major index review happens in March. That's when we see which "dogs" get kicked out and which new "quality" payers get added.
The bottom line? SCHD is doing exactly what it was designed to do: provide steady income from high-quality U.S. companies. It isn't a tech moonshot. It isn't a crypto gamble. It's just a solid, boring, dividend-paying machine that currently costs about 29 bucks a share.
Next Steps:
Go into your brokerage account and look at your "Estimated Annual Income" tool. See how much a 100-share position in SCHD would add to your yearly cash flow at today's $29 price point. If you’re looking to automate your investing, consider setting up a Dividend Reinvestment Plan (DRIP) specifically for this ticker to capture the benefit of dollar-cost averaging.