Honestly, if you’re still waiting for a fourth season of And Just Like That…, you might want to sit down. As of early 2026, it looks like the cosmic dust has finally settled on Carrie Bradshaw’s tutu. Sarah Jessica Parker recently made it pretty clear that she’s moving on, and for a woman who spent decades as the unofficial face of New York City, that’s a massive pivot.
She isn't just "taking a break." She's leaning into a very specific kind of "no."
Earlier this month, Parker signed on as a global ambassador for Tanqueray. The campaign is literally titled "There’s an N and an O in every icon." It’s a cheeky nod to her career choices lately. After the third season of the Sex and the City revival wrapped up in August 2025, the chatter about what’s next has been deafening. But SJP isn't chasing the next big blockbuster or a fourth revival. Instead, she’s focusing on things that actually matter to her now—like book bans and eye health. Seriously.
The End of an Era (and a Shoe Empire)
Most people don’t realize that Parker isn't just an actress who likes shoes. She was a legitimate mogul who ran a footwear empire for ten years. But here’s the thing: SJP by Sarah Jessica Parker officially closed its doors in late 2024. The flagship store on Bleecker and Perry—just a stone's throw from the fictional Carrie Bradshaw apartment—is gone.
It wasn't a failure so much as a conscious exit.
The footwear industry is brutal right now. Independent brands are getting crushed by fast fashion and shifting consumer habits. Parker, who built the brand with the late George Malkemus (the man who brought Manolo Blahnik to America), decided ten years was a good run. She’s 60 now. She’s not interested in the "hustle" for the sake of it.
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That’s a theme you see a lot with her lately. She’s picking her battles.
Why And Just Like That... Is Probably Done
When the season 3 finale, "Party of One," aired in August 2025, it felt... final. Carrie learned to embrace being alone. No more "waiting to be chosen" by a guy like Aidan or Big. It was the growth fans had been asking for since 1998.
Industry insiders and Parker herself have hinted that there are no active negotiations for a season 4. Michael Patrick King, the series creator, has shifted his focus to other creative projects. While some fans are devastated, others are relieved. The revival had a rocky start, to put it mildly. Between the polarizing Che Diaz storyline (which ended in season 2) and the absence of Samantha Jones (save for that one-minute cameo), the show struggled to find its footing. Season 3 finally felt like it found the heart of the original series, and maybe that’s the best place to leave it.
The "Heartsick" Reality of Hollywood
On January 6, 2026, Parker stood on stage to accept the Carol Burnett Award at the Golden Globes' "Golden Eve" event. It’s a huge deal—a lifetime achievement award for television. But her speech wasn't just a list of thank-yous.
She told a reporter from PEOPLE that a certain part of the industry makes her "heartsick."
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"I’m feeling good fortune that I was able to sort it all out and carve out a career for myself... but there are incredibly talented performers who didn’t have my luck."
That’s the thing about SJP. She’s acutely aware that she’s an outlier. She grew up in Ohio, one of eight kids, sometimes living on welfare. She remembers the "free lunch" line. Now, she and husband Matthew Broderick sit on a real estate portfolio worth upwards of $40 million, including a massive 13,900-square-foot mega-mansion in the West Village. She hasn't forgotten where she started, and that’s why she’s spending 2026 doing things that feel "meaningful" rather than just "profitable."
SJP’s Surprising New Passions
So, what does an icon do when she’s done playing her most famous character?
- She’s fighting book bans. Parker recently discussed a documentary she’s working on regarding the rise of book bans in America. She’s a massive reader—she was a judge for the 2025 Booker Prize—and she’s using her platform to support librarians and "soft diplomacy."
- She’s fixing your vision. This sounds like a joke, but it’s real. She’s the face of a new campaign for VIZZ, a prescription eye drop for presbyopia (that blurry near-vision we all get when we hit 45). She’s been open about her own frustrations with reading scripts and checking her phone.
- She’s publishing. Her imprint, SJP Lit, is still going strong. She’s not just putting her name on books; she’s actually editing and selecting titles that she thinks are important.
What Most People Get Wrong About Her Wealth
There’s a common misconception that SJP is just "Carrie-level" rich. No. She’s "Media Mogul" rich.
Estimates put her net worth around $200 million. A huge chunk of that didn't come from acting—it came from her producing credits and her fragrance line. Lovely, her first perfume, launched in 2005. It’s still one of the top-selling celebrity scents in the world. She’s been savvy with her money in a way that most actors aren't. She doesn't just take a paycheck; she takes a percentage of the back-end.
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Even when she takes a "loss" on real estate, like selling her East 10th Street townhouse for $18.25 million after buying it for $19 million, she’s playing a different game. That house was reportedly used as an "overflow closet" for her wardrobe. When you have enough clothes to fill a $19 million house, you’re doing okay.
The 2026 Outlook: What’s Next?
If you want to keep up with Sarah Jessica Parker this year, don't look at the TV guide. Look at the bookshelves and the advocacy boards. She’s effectively entered her "Legacy Era."
She’s being incredibly selective. She’s saying "no" to the easy reboots and "yes" to the things that challenge her intellectually. It’s a move that more celebrities are trying to pull off, but few have the financial cushion to actually do it.
Actionable Insights for Fans and Creatives
If you’re looking to follow her lead—either as a fan of her style or an aspiring entrepreneur—take note of her current strategy:
- Audit your "Yes" pile. Parker is leaning into the power of "No" to protect her time. If a project doesn't align with your values or your "why," it’s okay to let it go, even if it’s a big name.
- Diversify early. SJP didn't wait until Sex and the City ended to start her fragrance and production companies. She built her safety net while she was at her peak.
- Stay curious. Whether it's judging a literary prize or becoming an ambassador for medical tech, she’s not staying in the "fashion icon" box.
The era of Carrie Bradshaw might be over, but the era of Sarah Jessica Parker, the deliberate and principled mogul, is just getting started. It’s a lot less about the shoes these days, and a lot more about the substance.
Next Steps for You:
Check out the current list of SJP Lit recommendations if you're looking for your next great read, or look into the "Make it VIZZable" campaign if you're tired of reaching for your reading glasses every five minutes.