You’ve seen it. That perfectly staged living room on Instagram where a Slim Aarons print hangs above the mantle, looking crisp and decidedly non-electronic. Then the owner hits a button, and suddenly, it’s playing Succession.
That's the magic of The Frame. But honestly, the "magic" usually comes with a price tag that makes most people wince. If you’ve been stalking a Samsung The Frame TV sale, you probably know that the MSRP is basically a suggestion for people with too much money. Right now, in January 2026, we are seeing some of the weirdest price fluctuations since the matte screen was first introduced.
The Current State of the Samsung The Frame TV Sale
Let’s get real about the numbers. If you’re looking at the 2025 models—the LS03FA series—the 65-inch version is currently floating around $1,199. That’s a $600 drop from its original $1,799 sticker price.
Is that a good deal? Kinda.
But if you look at the 2024 LS03D models that are still sitting in warehouses, the 65-inch is hitting $997 at places like Amazon and Walmart. That’s a 50% discount. You’re basically paying for the 2024 tech and losing a few of the newer "Vision AI" features, but let’s be honest: are you really going to notice the AI upscaling while you're half-watching The Bear while folding laundry?
Probably not.
The Pro Model vs. The Standard
Samsung recently muddied the waters by introducing "The Frame Pro" (LS03FW). It uses Neo QLED tech—mini-LEDs for the nerds—which means better contrast. But it also means a higher price floor. The 75-inch Pro is currently on sale for $2,499, down from $3,199. It’s a $700 savings, sure, but you’re still spending two and a half grand on a TV that’s designed to be "invisible."
Retailer Wars: Who Actually Has the Best Price?
Don't just go to Samsung.com and call it a day.
- Costco: Usually the winner for long-term value. They often bundle in a five-year warranty and a couple of years of the Art Store subscription. That subscription usually costs $5 a month, so getting two years for free is a sneaky $120 savings.
- Woot: Owned by Amazon, this is where the "open box" and "refurbished" units go to die—or rather, to be reborn at 40% off. Recently, they had the 55-inch 2025 model for $848.
- Best Buy: Their "Winter Sale" (running through January 19, 2026) is matching the $1,199 price on the 65-inch, but they often throw in free installation or a discounted bezel.
Speaking of bezels, that’s the biggest "gotcha" in the world of The Frame. Samsung sells you the TV, but the actual frame—the plastic or wood-look edge that makes it look like art—is usually sold separately. Those can run you anywhere from $99 to $299 for the fancy gold metal ones. Always check if the sale includes a "bonus bezel." If it doesn't, you're looking at an extra hundred bucks just to finish the look.
What Most People Get Wrong About the Matte Display
The biggest selling point of the newer Frame TVs (2022 and later) is the matte anti-reflection coating. It’s phenomenal. It makes the screen look like actual paper or canvas.
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But there’s a trade-off nobody talks about.
Because the screen is matte, it diffuses light. This is great for preventing glare from your south-facing windows, but it also slightly dulls the "pop" of HDR content. If you are a hardcore cinephile who wants the deepest blacks and searing highlights, The Frame will disappoint you. It’s an "aesthetic-first" TV.
It’s meant for the person who hates the "black hole" look of a giant TV in a bright room.
The Art Store Trap
Samsung wants you on a subscription. The Art Store has over 3,000 pieces of art, ranging from the Louvre’s collection to modern photography.
You don't have to pay for it.
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You can upload your own photos via the SmartThings app. Pro tip: search Etsy for "Samsung Frame TV Art." You can buy packs of 50 high-res digital files for like $5, upload them yourself, and save the $60 annual subscription fee. It takes about ten minutes of effort to save a lifetime of monthly charges.
Is the Sale Actually Worth It Right Now?
We are currently in that weird window between the holiday clearances and the Super Bowl "Big Game" sales.
Historically, the weeks leading up to the Super Bowl (early February) see some of the deepest price cuts on 65-inch and 75-inch models. If you see the 65-inch Frame for under $1,100, jump on it. If it’s still sitting at $1,400, wait two weeks.
Also, keep an eye on the 32-inch and 43-inch models. They rarely get the massive $1,000+ discounts that the 85-inch behemoths do, but they are perfect for kitchens or bedrooms. The 43-inch is currently hovering at $647 on Amazon, which is pretty close to its all-time low.
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Making the Final Call
If you’re staring at a blank wall and a Samsung The Frame TV sale pops up, ask yourself these three things:
- Do I have a direct light source hitting the wall? If yes, the matte screen is worth every penny.
- Am I okay with "good" rather than "perfect" picture quality? If you want OLED blacks, buy an LG G4 and put it on a gallery stand.
- Is the One Connect Box a dealbreaker? Remember, the guts of the TV are in a separate box connected by one thin wire. You have to hide that box in a cabinet or recessed in the wall.
Actionable Next Steps
- Check the model number before buying. If it ends in "D" it's 2024; if it ends in "FA" it's 2025.
- Go to CamelCamelCamel and paste the Amazon link for the specific size you want to see if the "sale" price is actually a deal or just the regular price disguised as one.
- Measure your wall. The Frame looks best when it's slightly smaller than the furniture below it, just like real art.
- If you buy from a retailer like Best Buy, ask for a price match if the price drops further within 15-30 days. Most will honor it.
The Frame isn't a TV for everyone, but for the right room, it’s the only option that doesn't ruin the vibe. Just don't pay full price for it.