If you’ve spent more than five minutes on YouTube or TikTok lately, you’ve definitely seen her. Salish Matter. The girl who basically redefined what it means to be a "social media daughter" while doing backflips that would make most of us dizzy just watching. But there’s one question that keeps popping up in every comment section, from Los Angeles to London: when is Salish Matter birthday?
Honestly, it’s not just a random date for her fans. It's a whole event.
Salish Matter was born on November 29, 2009. She’s a Sagittarius through and through—adventurous, energetic, and clearly not afraid of the spotlight. As we sit here in early 2026, that makes her 16 years old. It feels like just yesterday she was that "little kid" appearing in her dad Jordan Matter’s photography challenges, but she’s officially entered her late teens, and the internet is still trying to keep up.
The Birthday That Shuts Down Social Media
Every year when November 29 rolls around, the "Matter-verse" goes into absolute overdrive. If you follow Jordan Matter or Salish (better known as "Say Say" to the OGs), you know they don’t do small celebrations. We’re talking massive surprises, elaborate pranks, and videos that rack up ten million views before the cake is even cut.
Born in Nyack, New York, Salish moved to the West Coast and has since built an empire that most adults would envy. By the time her 15th birthday hit in 2025, she wasn't just "Jordan's daughter" anymore. She was a CEO. Her skincare line, Sincerely Yours, which launched at Sephora right around that time, reportedly drew crowds that rivaled major pop star appearances. It's wild to think that while most 15-year-olds are worried about geometry, she was managing a sell-out brand launch.
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Why 2009 Is the Year Everyone Remembers
There’s something about that 2009 birth year that places Salish right at the heart of Gen Alpha’s most influential creators. She grew up alongside the rise of TikTok and the evolution of YouTube from a "vlog" platform into a full-scale production house.
Her brother, Hudson Matter, was born in 2005, giving her a four-year age gap that often plays out in their sibling-rivalry-style content. But November 29 remains the "golden date" for the family. In her most recent birthday Q&A, she sat down with her close friend Nidal Wonder—a pairing that fans are constantly theorizing about—to talk about what it’s like being 16. She’s navigating high school, running a business, and maintaining a level six gymnastics status.
It’s a lot.
Growing Up in Front of 30 Million People
It’s easy to forget that Salish didn’t start with her own channel. She was the "prop" in her dad’s early 10-Minute Photo Challenges. Remember those? Jordan would run around NYC or LA trying to get the perfect shot before the timer ran out. Salish was the cute kid in the background who eventually became the star of the show.
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She officially launched her independent channel in 2023 when she was 14. Within a year, she had millions of subscribers. People aren't just looking for when is Salish Matter birthday because they want to send a card; they’re tracking her growth. They’ve seen her lose baby teeth, get braces, start gymnastics, and now, launch a skincare empire.
- Birth Date: November 29, 2009
- Birth Place: Nyack, NY
- Zodiac Sign: Sagittarius
- Current Age (2026): 16
The "Sincerely Yours" Era
By the time her 16th birthday arrived, the narrative shifted. It’s no longer about whether she’s "allowed" to be on social media—her mom, Lauren Boyer (a veterinarian), and Jordan have been very public about monitoring her accounts—but about how she’s handling the fame.
The launch of Sincerely Yours was a turning point. It wasn't just another influencer collab. It was a brand developed with actual dermatologists (like Dr. Mara Weinstein Velez) specifically for teen skin. This move moved her away from just "content creator" into "entrepreneur." When people search for her birthday now, they’re often looking to see when the next limited-edition birthday drop for her skincare line is coming out.
What Most People Get Wrong About Salish
There’s a common misconception that Salish is "manufactured." Look, having a world-famous photographer for a dad definitely helps with the lighting. But if you watch the raw vlogs, the gymnastics falls are real. The sibling bickering is real. The "I’m tired of filming" face is very real.
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Being a Sagittarius, she’s got that natural "go-getter" energy. She’s a vegetarian, a dog lover (shoutout to Boomer), and she’s managed to stay relatively grounded despite the 87,000-person crowds at her mall appearances.
The reality is that November 29 is a milestone for a new type of celebrity. One that isn't made by Hollywood, but by a 10-minute timer and a high-quality camera lens in a public park.
Facts You Might Have Missed
- She’s a level six gymnast, which is why half her videos involve her being upside down.
- Her great-grandfather, Herbert Matter, was a legendary photographer who worked with actual icons like Jackson Pollock. Talent literally runs in the DNA.
- She resides in Los Angeles now, but she’s a New Yorker at heart.
If you’re planning on celebrating her next big day, you’ve got plenty of time to gear up for the November 29 festivities. Expect the usual: Jordan crying about how fast she’s growing up, a guest appearance by Nidal, and probably a video that breaks the internet.
Keep an eye on her Instagram and YouTube as November approaches. The Matter family usually starts dropping hints about the "biggest birthday surprise ever" about three weeks out. If you want to stay ahead of the curve, checking the Sincerely Yours site for birthday-themed bundles is usually a solid bet for fans.