You’re standing on Santa Rosa Avenue, the sun is dipping behind the Santa Rosa Plaza, and you've got that specific craving for movie theater popcorn—the kind that's probably 40% butter by weight. You pull up your phone to check roxy 14 santa rosa showtimes, and honestly, it’s a bit of a mess. Between the third-party aggregators and the "official" sites that haven't updated their UI since 2012, finding out exactly when Avatar: Fire and Ash starts can feel like a part-time job.
Most people think the Roxy is just another cookie-cutter multiplex. It’s not. It’s actually a cornerstone of the downtown vibe, owned by the Tocchini family’s Santa Rosa Entertainment Group. These folks have been in the local film game since 1926. When you walk into the Roxy Stadium 14 today, you aren’t just hitting a Cinemark or a Regal; you’re supporting a business that survived the "talkies" transition and, more recently, the streaming wars.
The Reality of Roxy 14 Santa Rosa Showtimes Right Now
If you're looking for a flick this week in January 2026, the lineup is surprisingly heavy on the blockbusters. James Cameron’s Avatar: Fire and Ash is currently hogging a good chunk of the screens, with showtimes usually staggered every two hours starting around noon.
But it’s not all blue aliens. The current schedule is a weird, wonderful mix. You’ve got Zootopia 2 for the kids (and the adults who won't admit they like it), alongside darker fare like Five Nights At Freddy's 2.
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Here is the thing about showtimes at this specific location: they shift. Fast. Because it’s a 14-screen house in a high-traffic downtown area, they tend to pivot their schedule based on what's selling out on Friday nights. If you’re planning a Tuesday matinee, you’re usually safe. If you’re aiming for a 7:00 PM Friday showing of something like The Housemaid (starring Sydney Sweeney), you better have those tickets booked before you even leave the house.
Navigating the Ticket Price Maze
Let's talk money. We all know movie tickets aren't five bucks anymore. At the Roxy, a standard adult ticket is sitting around $12.75. Seniors and kids get a break at $11.00 and $10.50 respectively.
Want to save money? Discount Tuesdays used to be the gold standard, but the Roxy actually leans into Discount Wednesdays. You can snag a seat for about $6.50 for regular screenings. Just keep in mind that "Studio Restrictions" often apply to new releases. If a movie just opened on Friday, don't expect the Wednesday discount to apply to it for at least two weeks.
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Pro Tips for the Downtown Moviegoer
The Roxy is located at 85 Santa Rosa Avenue. If you aren't from around here, parking can be a total nightmare. Don't try to park on the street. It’s a trap.
Instead, head straight for the 1st Street Garage. The Roxy offers a 90-minute validation with your admission. After that, it’s usually about fifty cents an hour. It’s the cheapest "peace of mind" you can buy in downtown Santa Rosa. Just remember to bring your parking ticket to the box office or the concession stand; do not leave it in your car.
Where to Eat Before the Lights Dim
Honestly, movie theater hot dogs are a choice, but you’re in downtown Santa Rosa. You have better options.
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- La Rosa Tequileria and Grill: Literally just down the street. If you have time for a sit-down meal, their carnadas are top-tier.
- Perch + Plow: If you want to feel fancy before your movie, this spot overlooks Courthouse Square. Great for a cocktail, though maybe a bit pricey for a "pre-movie snack."
- Belly Left Coast Kitchen: Located on 4th Street, it's a solid spot for a craft beer and some seasonal small plates.
Why the Experience Matters More Than the Schedule
People often complain that the Roxy feels "older" than the Airport Stadium 12. Maybe it does. But the Roxy has character. It’s the theater where you can actually feel the history of the Tocchini family’s influence. While the seats have been upgraded to luxury power loungers in many auditoriums, the lobby still has that buzzing, slightly chaotic energy of a true community hub.
There was a bit of a scare last year regarding safety incidents in the area, but the theater has significantly stepped up security. You’ll see more staff presence in the hallways now. It’s a necessary evolution for a downtown business in 2026, and most locals appreciate the extra eyes on the floor.
Upcoming Releases to Watch For
If you’re checking roxy 14 santa rosa showtimes for the coming weeks, keep an eye out for these scheduled arrivals:
- 28 Years Later: The Bone Temple – The horror crowd is already buzzing about this one.
- Greenland 2: Migration – More Gerard Butler disaster fun.
- Mystery Movie Nights – The Roxy often runs these for $5. You don't know what the movie is until the curtains open. It’s a gamble, but for five bucks, it’s the best deal in town.
Actionable Steps for Your Next Visit
Before you head out, do these three things to ensure you don't end up staring at a "Sold Out" sign or paying $20 for parking:
- Check the official Santa Rosa Cinemas website directly. Avoid the "showtimes" snippets on search engines if you want 100% accuracy for the 3D or Ultimate Digital Cinema (UDC) screenings.
- Download the Fandango app. The Roxy uses it for reserved seating. If you want the "middle-middle" seats, you usually need to snag them 24 hours in advance for major releases.
- Validate your parking immediately. Don't wait until after the movie when there’s a line of 50 people at the concession stand. You can usually get it done right when you walk in.
The Roxy 14 isn't just a place to watch a movie; it's a piece of Santa Rosa's identity. Whether you're there for the latest Marvel flick or a weird indie documentary at the nearby Summerfield Cinemas (their sister site), the experience of seeing a film in a dark room with a hundred strangers still beats your couch every single time.