If you’ve lived around Madison, Alabama, for a while, the name Rocket Harley-Davidson AL probably conjures up specific memories. Huge open houses. The smell of grilled burgers. Rows of chrome glinting under the Southern sun right off Highway 20. For years, "Rocket" was the home base for the North Alabama riding community. It wasn't just a shop; it was where you went to talk shop.
But lately, people are searching for it and getting a bit confused. Is it still there? Did it move? Basically, the sign on the building changed, but the spirit of the place didn't vanish into thin air.
What Happened to Rocket Harley-Davidson?
The short version? Ownership changed hands. In the motorcycle world, dealerships get bought and sold more often than you’d think. Rocket Harley-Davidson was formerly owned by Scott Fischer Enterprises, a big name in the industry that manages multiple stores across the country. In a major move for the local scene, the dealership was sold to Josh Russom of Momentum Holdings.
With the new ownership came a new identity. Today, if you ride out to that familiar spot at 15100 Highway 20 W in Madison, you won’t see the "Rocket" logo anymore. It’s now Redstone Harley-Davidson.
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Honestly, the name change makes a ton of sense. "Redstone" leans into the local heritage of the Redstone Arsenal and the aerospace history that defines the Huntsville and Madison area. While "Rocket" did the same, Redstone feels a bit more grounded in the specific community of North Alabama.
The Local Experience: More Than Just Shiny Bikes
Walking into the dealership today, you’ll notice that while the name is different, many of the faces are the same. This is huge. Nobody wants to walk into their local shop and feel like a stranger. The crew there, including people like AJ and Eazy in sales, has kept that "welcome to the family" vibe that Rocket was known for.
Buying a bike is emotional. It's a big investment, sure, but it's mostly about freedom. When people searched for Rocket Harley-Davidson AL, they were looking for a place that understood why someone would want to drop twenty grand on a 2026 Road Glide. Redstone has picked up right where Rocket left off, hosting "Grill N Chill" events and H.O.G. (Harley Owners Group) meetups that keep the culture alive.
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What they offer now:
- New 2026 Drops: The latest Milwaukee-Eight 117 V-twin engines are already hitting the floor.
- Certified Pre-Owned: For those who want the rumble without the brand-new price tag.
- Master Techs: Guys like Nigel and Scott in the service department are still back there turning wrenches, ensuring bikes are road-ready.
- The Gear: Stephanie and the motor clothes team still stock the leather, the helmets, and those specific Alabama-themed H-D shirts collectors love.
The "Rocket" Legacy and Hidden History
It is kinda funny—Harley-Davidson actually has a literal history with rockets. Most people don’t know this, but between the 1960s and early 1990s, Harley-Davidson’s York plant in Pennsylvania actually manufactured LR-64 rocket engines for the U.S. military. These weren't for motorcycles (though that would be terrifying); they were for target drones used in Navy and Army training.
So, when the Madison dealership was named Rocket, it wasn't just a nod to the Space & Rocket Center down the road. It was a subtle wink to a weird chapter in Harley’s corporate history where they built things meant to fly, not just roll.
Is the Service Still the Same?
Look, every dealership has its critics. If you check the BBB or Google reviews for the Madison location, you’ll see the usual mix. Most people rave about the "family" treatment. You’ll see names like Angel in service being praised for going the extra mile.
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On the flip side, some riders have voiced frustrations about parts delays or the "mandatory add-ons" that seem to plague almost every vehicle dealership in 2026. It’s a reality of the modern market. If you’re heading in, it’s always smart to go with your homework done. Know your trade-in value and be clear about what you want. The staff at Redstone is generally known for being straight shooters, but being an informed buyer never hurts.
Practical Steps for Local Riders
If you’re looking to visit the spot formerly known as Rocket Harley-Davidson AL, here is the ground truth for your next trip:
- Check the Calendar: They are usually closed on Mondays. Don't be the person who pulls into a silent parking lot on a Monday morning.
- Saturday is the Peak: If you want the "experience"—the crowd, the music, the food—go on a Saturday. If you want a quiet talk with a mechanic, try a Wednesday morning.
- Demo Rides: 2026 is a big year for new tech. They often have demo trucks rolling through where you can actually test the new suspension setups before signing anything.
- Stay Connected: Their social media is the best way to track the next H.O.G. ride. The community is still the biggest reason to visit a physical store instead of just buying parts online.
Actionable Insight: If you have an old gift card or service contract from the "Rocket" days, head over to the Madison location and talk to the finance or service manager. Most of those local agreements transitioned over during the sale to Redstone, so your investment in the brand is likely still secure.