If you’re hunting for Ring Black Friday deals, you’re basically participating in a national pastime at this point. Everyone wants to know if they can snag a Video Doorbell for forty bucks or if the Floodlight Cam is actually going to hit that "all-time low" price we saw two years ago. Honestly, the market for home security has gotten weirdly crowded lately, but Amazon’s homegrown brand still tends to dominate the conversation every November.
I’ve tracked these price cycles for years. It’s predictable, yet somehow people still overpay because they get sucked into the "limited time offer" banners that aren't actually that limited.
The Reality of Ring Black Friday Deals in 2026
Prices don't just drop on Friday morning. That’s an old-school way of thinking. Amazon—which owns Ring, in case you forgot—usually starts aggressively slashing prices the week before Thanksgiving. You’ll see the "Early Black Friday" labels popping up as early as November 20th.
Why? Because they want to lock you into their ecosystem before you even look at a Nest or an Arlo.
Here is the thing: the best Ring Black Friday deals aren't always on the newest hardware. While the Battery Doorbell Pro might get a modest 20% discount, the real "steal" is usually on the older, "classic" models like the Video Doorbell (2020 release). Retailers use these as loss leaders. They lose a little money on the hardware just to get you to pay that monthly Ring Protect subscription for the next five years. That’s where the real money is made.
If you see a Doorbell for $54.99, just know you’re basically signing up for a lifetime of $5-a-month payments if you actually want to see your saved videos.
What to actually look for this year
Don't just buy the first thing you see on the homepage. You've got to be tactical.
- Bundles are king. Seriously. If you buy a doorbell alone, you might save $30. But if you buy the "Doorbell + Echo Show 5" bundle, Amazon often prices it so the Echo Show is effectively $10. If you need a smart screen anyway, it’s a no-brainer.
- Refurbished is a secret weapon. Amazon’s "Certified Refurbished" Ring products often get an additional discount during Black Friday. You can sometimes find a Stick Up Cam for like $35. It’s insane. They come with the same warranty as new ones, so there’s very little risk.
- Check the "Stick Up Cam" specifically. It’s the most versatile thing they make. Indoors, outdoors, battery, plug-in—it does everything. These usually see the steepest percentage drops because Ring wants them in every corner of your house.
Why Everyone Messes Up the Ring Alarm Sale
The Ring Alarm is probably the best value in the whole lineup, but people ignore it during the Ring Black Friday deals rush because they're too focused on the cameras.
The 5-piece or 8-piece alarm kits usually drop by 30% to 40%. In past years, we’ve seen the 5-piece kit hit $119. That is incredibly cheap for a monitored security system. But here is the catch: the "Pro" version of the base station includes a built-in Eero Wi-Fi 6 router. If you already have a good router, don't waste money on the Pro. If your Wi-Fi sucks, the Pro kit is the single best upgrade you can make for your smart home.
I’ve seen people buy the standard kit and then complain their cameras won't connect. It’s because their router is in the basement and the camera is outside behind a brick wall. Physics doesn't care about your discount.
The Subscription Trap
You have to factor in the Ring Protect Plan. Since 2024, the pricing has shifted. If you have one camera, it’s manageable. If you have a whole house full of them, you’re looking at the Plus or Pro plans.
If you're buying a bunch of Ring Black Friday deals, you’re likely going to end up on the "Basic" plan per device or the "Plus" plan for the whole house. Do the math before you checkout. If the subscription cost over two years is more than the hardware savings, are you actually winning? Maybe not. Some people prefer brands like Eufy or Reolink because they offer local storage with no fees, though the app experience usually isn't as polished as Ring's.
Real Examples of Price Fluctuations
Let's look at the "Floodlight Cam Wired Plus."
💡 You might also like: Apple Store in Plaza: Why Everyone Headed to Kansas City Still Loves Country Club Plaza
Usually, this thing sits around $199. During a "good" sale, it hits $149. During Black Friday, it has historically dropped to $119 or even $99 in rare flash sales. If you see it for $139, you’re getting a "decent" deal, but you aren't getting the best deal.
The same goes for the Ring Indoor Cam (2nd Gen). It retails for $59. It’s almost guaranteed to hit $29. If you pay $40 for it on Tuesday, you’re going to be annoyed on Friday.
Watch out for "Fake" Sales
Some third-party sellers on big marketplaces (not just Amazon, but others too) will hike the "original price" right before November. Suddenly, a $100 camera looks like it's 50% off because they claim the original price was $200. It wasn't. Use price tracking tools. Always. If the "was" price looks suspiciously high, trust your gut. Ring’s MSRPs are pretty public.
Comparing the Competition
Is Ring still the best choice during the holidays?
Honestly, it depends on what you care about. If you want the most seamless "it just works" experience and you already own an Alexa device, then yes, these Ring Black Friday deals are worth it. The integration is tight. You say "Alexa, show me the front door," and it happens.
But if you’re a privacy hawk, you might hate Ring’s history with law enforcement requests. While they’ve moved toward end-to-end encryption (you have to turn it on manually, by the way), some people still prefer Apple HomeKit-native cameras like Eve or Logitech. Those almost never go on sale for the deep discounts Ring offers.
Google’s Nest Cam is the other big rival. Their Black Friday deals are usually just as aggressive. Nest cameras tend to have slightly better "intelligent" alerts (recognizing specific faces), whereas Ring is better at the "neighborhood watch" social aspect with the Neighbors app.
How to Win at Black Friday This Year
- Set Up Your Account Now. Don't be fumbling with your credit card at midnight. Have your address and payment info saved on Amazon, Best Buy, and Target.
- Target and Best Buy Price Match. This is the pro move. Sometimes Amazon sells out of a specific color or model. Best Buy will almost always match the Amazon price as long as it's "shipped and sold by Amazon." You can walk into a store, show them your phone, and walk out with the camera that day.
- Check Your Existing Insurance. Some homeowners insurance companies give you a discount if you have a professionally monitored alarm. If you buy the Ring Alarm during the sale, that discount might actually pay for the subscription cost over the year. It’s basically a free security system if you play your cards right.
The "Dead Zone" of Shopping
Whatever you do, do not buy Ring products in the first two weeks of November. It is a dead zone. The prices are almost always at full MSRP to make the upcoming discounts look bigger. If your doorbell breaks on November 5th, try to limp along with a cheap battery-powered chime until the 20th. You’ll save at least 30%.
What about the Ring Car Cam?
This one is polarizing. It’s a dashcam that also watches the inside of your car. It’s cool, but the data plan is separate from the home plan. It hasn't seen the same massive price cuts as the doorbells in previous years, mostly because it's a more niche product. If you see it for more than 15% off, that’s probably as good as it’s going to get.
Actionable Steps for Your Smart Home Upgrade
- Audit your Wi-Fi signal at your front door and backyard before buying anything. If the signal is weak, look specifically for "Ring Chime Pro" deals, as it acts as a Wi-Fi extender for your cameras.
- Download a price tracker extension for your browser. This will show you the price history graph so you can see if the "deal" is actually the lowest price ever.
- Check your "Amazon Warehouse" or "Resale" section on Black Friday morning. People return these things constantly because they realized they didn't have a neutral wire or their Wi-Fi was too slow. You can find "Open Box" units for pennies on the dollar.
- Decide on your power source. If you’re getting a wired version, make sure you have a transformer that can handle it (usually 16-24 VAC). If you’re going battery-operated, buy a spare "Quick Release Battery Pack" during the sale too. They usually drop from $29 to about $20, and having a charged spare means zero downtime for your security.
- Enable End-to-End Encryption as soon as you set up your new device. It’s in the Control Center settings in the app. It disables some features (like viewing on some older Echo Shows), but it keeps your footage much more private.