You know that feeling when a show dangles a carrot in front of you for years and then just... never lets you take a bite? That is basically the relationship between the fans and Rick and Morty Boobworld. It’s the ultimate "MacGuffin" of the series—a place everyone talks about, everyone wants to visit, and yet, we’ve never actually stepped foot in it.
Honestly, it’s a genius bit of trolling by Dan Harmon and the writers. They’ve built up this mystical, perverted Disneyland to the point where no matter what they eventually animate, it could never live up to the version in our heads. Or maybe it would just be too much for the Adult Swim censors. Either way, Boobworld has become a cornerstone of the show's lore without actually existing on screen.
What is Boobworld exactly?
If you’re a casual viewer, you might’ve missed the build-up. It’s not just a one-off joke. In the world of the show, Boobworld is an intergalactic theme park located on an obscure planet. Think Disney World, but with a very specific, anatomical focus.
We know it has rides. We know it has a gift shop because Morty and Summer have been seen rocking Boobworld merchandise—specifically those neon-pink hats. There’s even a jingle. You’ve probably heard Rick, Morty, and Summer harmonize it: "Boobworld, Boobworld, it’s a world for you but it’s actually two!" It’s catchy. It’s stupid. It’s perfectly Rick and Morty.
The closest we ever got
The most significant "tease" happened in Season 5, Episode 7, titled Gotron Jerrysis Rickvangelion. The cold open literally starts with the trio in the ship, hyped out of their minds, on their way to the park. Morty is checking his watch. Summer is ready. Rick is actually being a "fun" grandpa for once.
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Then, Rick sees a blue Gotron Ferret.
Just like that, the trip is dead. Rick’s obsessive personality takes over, he cancels the vacation, and the rest of the episode becomes a Voltron / Goodfellas parody. The fans were livid—but in a funny way. The show acknowledged that we wanted to see it and then slammed the door in our faces to watch Rick play with giant robot ferrets instead.
The lore you might have missed
The interesting thing about Rick and Morty Boobworld is how it reflects the family dynamic. Normally, Summer is the "voice of reason" or at least the one rolling her eyes at Morty’s horniness. But when it comes to the park, she’s just as down for the trip as the guys.
- Shared Interest: It’s one of the few things the three of them actually agree on.
- Multiversal Constant: In the Gotron episode, we see other versions of the Smith family from different dimensions. Guess what? They’ve all been to Boobworld. It seems our C-137 crew (or whoever they are this week) are the only ones who keep missing out.
- The "Buttworld" Connection: Fans often compare it to Buttworld, a dimension we actually saw in Season 1. Buttworld was literally just mountains of butts and toilet paper trees. It’s likely Boobworld follows a similar, literal design philosophy.
Why haven't we seen it yet?
There are a few theories on why the creators are holding back.
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One is practical: censorship. Adult Swim is pretty loose, but an entire episode set in a place called Boobworld might be a legal nightmare for the standards and practices department. They can get away with a lot of gore and the occasional "f-bomb," but a planet-sized anatomical park might be pushing the "TV-MA" rating into "X" territory.
Another reason is the "Noodle Incident" trope. In storytelling, a "Noodle Incident" is something that is alluded to but never shown because the audience's imagination will always come up with something more ridiculous than the writers can. By keeping it off-screen, Boobworld remains a legendary, unattainable paradise.
What the fans think it looks like
The community on Reddit and various forums has gone wild trying to fill in the blanks. Some of the theories are actually pretty creative. People imagine rides like:
- The Titty Twister: A high-speed centrifugal force ride.
- The Motorboat Inn: The premiere on-site hotel.
- The Sleazy River: A slow-moving water park attraction.
There’s even a fan theory that the "indigenous species" of the planet are just normal people who Rick enslaved to build the park, which would be a very Rick thing to do.
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The takeaway for fans
At this point, seeing Boobworld might actually be a disappointment. It’s more fun as a recurring gag—a symbol of the adventures that almost happened while Rick was busy getting distracted by sci-fi nonsense.
If you're looking for more Rick and Morty Boobworld content, your best bet is to keep an eye on the background of the Smith house. The hats and shirts pop up every now and then, proving that even if we haven't seen the park, it's very much a real part of their universe.
Maybe in Season 8 or 9? Don't hold your breath. For now, we'll just have to settle for the jingle.
Next Step: You can re-watch the opening of "Gotron Jerrysis Rickvangelion" (S5E7) to hear the official theme song, or check out the Rick and Morty comics, which occasionally explore side-stories that the main show skips over.