You’re walking through New Town on a Tuesday evening, the humid Virginia air finally cooling down, and you see that big neon sign. It’s iconic. Regal New Town Williamsburg VA is more than just a place to catch a flick; it’s basically the pulse of this weird, beautiful "new urbanism" experiment we call New Town. Honestly, if you grew up around here or you’re just visiting the College of William & Mary, you’ve probably spent a small fortune on their popcorn.
But things are changing. People keep saying movie theaters are dying, right?
Not here. Not yet. In fact, Regal New Town just secured a massive $35 million refinancing deal that includes a cool $4 million earmarked specifically for renovations. If you've complained about the seats being a little "well-loved" lately, help is officially on the way.
The Renovation Reality Check
Let’s be real: for a while there, the "state-of-the-art" label was feeling a bit like a participation trophy. While the 12-screen complex has always been clean, the competition has been stiff with the Movie Tavern just down the road offering those flashy recliners.
The good news? The new long-term lease keeps Regal in New Town through July 2036. That is a huge commitment. Part of that $4 million facelift is specifically aimed at upgrading the auditoriums. We’re talking better seating and tech updates to keep pace with the 2026 blockbuster slate.
It’s about time.
Why People Still Choose Regal New Town
Why go here instead of just streaming Avatar: Fire and Ash on your couch in six months? It’s the vibe. New Town is walkable. You can grab a burger at Paul’s Deli or a drink at Corner Pocket and then just wander over to the box office.
Most people don't realize that Regal New Town actually does a lot of the "fringe" stuff really well.
- The Met Live in HD: They broadcast opera. Yes, actual high-definition opera from the Metropolitan Opera in New York.
- Fathom Events: This is where you go for the 40th-anniversary screenings of Labyrinth or Pretty in Pink.
- Sensory Friendly Showings: Their "My Way Matinee" is a godsend for families with kids who need the lights up a bit and the sound down.
The Secret to Not Getting Robbed at the Concession Stand
Look, we all know the popcorn prices are steep. It’s the "theater tax." But if you’re going to Regal New Town Williamsburg VA without a Crown Club card, you’re basically throwing money away.
Pro-tip: Go on Tuesdays. It’s "Value Day." Tickets are usually $7.99 or less, and Crown Club members get 50% off popcorn. It turns a $60 family night into something that doesn't require a second mortgage. Also, they've been testing an Indian-inspired menu lately. Tandoori popcorn? It’s a thing. It’s weirdly addictive.
🔗 Read more: Why the Blank Space Music Video Still Feels Like a Fever Dream Today
What’s Playing Right Now? (January 2026 Edition)
The winter 2026 lineup is actually looking pretty stacked. Since James Cameron is basically the king of the box office again, Avatar: Fire and Ash is hogging the big screens. But if you’re looking for something different, 28 Years Later: The Bone Temple is currently the talk of the lobby.
If you have kids, Zootopia 2 and The SpongeBob Movie: Search for Squarepants are the obvious choices. Just be prepared for the noise levels.
Parking and Logistics (The Annoying Stuff)
Parking in New Town can be a nightmare on Friday nights. Don't even try to park right in front of the theater on Courthouse Street. You’ll just circle like a vulture.
Instead, head to the back lots behind the Barnes & Noble or the parking garage. It’s a two-minute walk, and you won’t lose your mind trying to parallel park in front of a crowd of teenagers.
Actionable Steps for Your Next Visit
If you're planning a trip to the theater this weekend, here is how to actually make it worth the drive:
- Check the "Mystery Movie" Schedule: Regal often does $5 unreleased movie screenings. You don't know what it is until the credits roll, but it's the best deal in town.
- Join Regal Unlimited: If you see more than two movies a month, the subscription pays for itself. Plus, in 2026, they’re doing a "Milestone Program" where you get free snacks just for showing up frequently.
- Pre-order via the App: The line for concessions at the New Town location can get backed up, especially during the 7:00 PM rush. Use the app to skip the line.
- Explore the "New" New Town: After the movie, walk over to the Shirley Park section. It’s the final neighborhood of the development being finished this year, and it’s a nice spot for a post-movie stroll.
The theater isn't just a building; it's the anchor of the whole New Town social scene. With the renovations starting to kick in and the new lease secured, it looks like we'll be heading to the Courthouse Street cinema for a long time to come.