It’s been a few years since the world first heard that infectious reggaeton beat, but honestly, Ram Pam Pam still feels like it was released yesterday. Remember when it dropped in April 2021? The timing was perfect. Everyone was itching to get back out, and Natti Natasha and Becky G gave us exactly what we needed: a high-energy anthem about moving on from a toxic ex without looking back.
Most people see it as just another club track. They’re wrong. It’s actually a masterclass in branding and a bold statement on female autonomy in a genre that hasn't always been the kindest to women.
The Rebirth of the "Dream Team"
Let’s be real—the pressure was on. When Natti Natasha and Becky G first teamed up for Sin Pijama in 2018, they didn't just have a hit; they changed the landscape for women in urban music. It was a massive, 38x Diamond-certified (Latin) juggernaut. So, when they announced Ram Pam Pam on the third anniversary of that first collaboration, fans were skeptical. Could they catch lightning in a bottle twice?
Basically, they did.
The song wasn't just a random single. It served as a key track for both of their second studio albums: Natti’s Nattividad and Becky’s Esquemas. It felt like a natural evolution. While Sin Pijama was about a fantasy night in, Ram Pam Pam is the "morning after" where you realize you're way too good for the guy who treated you like an option.
What’s actually happening in the lyrics?
The song interpolates Daddy Yankee’s 2007 classic Ella Me Levantó. That’s a deep-cut tribute that most casual listeners might miss, but it gives the track a rhythmic DNA that feels familiar yet fresh.
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The story is simple:
- The guy messes up.
- The guy tries to come back.
- Natti and Becky say, "No thanks, I've got a new rhythm now."
My favorite line has to be when they mention their heart becoming an "atheist" to the ex's lies. It's sharp. It's witty. It's exactly why these two are at the top of the food chain.
That Music Video and the Prince Royce Connection
If you watched the video—which, let's be honest, everyone did since it has nearly 800 million views—you noticed a familiar face. Prince Royce makes a cameo, playing the ex-boyfriend.
This was a genius move.
In the Sin Pijama video, Royce was the guy dreaming about the girls. In Ram Pam Pam, he’s the guy left standing in the gym while they drive off without him. It’s a full-circle moment that rewards long-time fans. The setting in a basketball gym, directed by Daniel Durán, used vibrant colors and "varsity" aesthetics to emphasize that Natti and Becky are the MVPs here.
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And get this—Natti Natasha was actually pregnant during the shoot! She performed the song on The Tonight Show Starring Jimmy Fallon while visibly glowing, proving that "mom life" and "global superstar life" don't have to be mutually exclusive.
The Impact: Numbers Don't Lie
Sometimes people think these songs just fade away. But Ram Pam Pam has some serious staying power. It hit #1 on the Billboard Latin Airplay and Latin Rhythm Airplay charts.
Think about that.
It wasn't just a YouTube viral moment. It was a radio staple across the Americas. In Spain, it went 2x Platinum. In the US, it’s 4x Platinum (Latin). It even won "Winning Song" at the 2022 ASCAP Latin Awards.
Why did it work? Because it feels authentic.
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- Production: Handled by a "Dream Team" including Yann C, LUNY, and Raphy Pina.
- Chemistry: You can't fake the friendship between Becky and Natti. They genuinely like each other.
- Empowerment: It moved the needle from "sexy for the male gaze" to "sexy because I'm confident."
Why It Still Matters Today
In a world where trends die in 24 hours, Ram Pam Pam is still a frequent flier on Spotify's "Baila Reggaeton" type playlists. It’s a reminder that collaboration is more powerful than competition. Becky G has been very vocal about this, often saying that women in the industry should unite to break the "only one queen" stereotype.
Honestly, if you're looking for a track that captures the shift in 2020s Latin pop—where women stopped being the "feature" and started being the CEOs of their own sound—this is the one.
Next Steps for Your Playlist:
If you want to experience the full narrative arc, start with Natti Natasha’s Las Nenas. The end of that music video actually shows Becky G picking Natti up in a car, which is exactly where the Ram Pam Pam video begins. It’s a cinematic universe of reggaeton, and we’re just living in it. You should also check out the Ram Pam Pam (Remix) featuring Vanessa Mai if you want a more Euro-pop flavor to the same infectious hook.
Actionable Insights:
- Watch the transition: Play the final 30 seconds of Las Nenas then immediately start Ram Pam Pam to see the visual continuity.
- Check the credits: Look for the Daddy Yankee interpolation in the second verse; it's a great example of how modern Latin music honors the "Old School" reggaeton roots.
- Follow the charts: Even years later, the song maintains high daily streaming numbers, showing that "Girl Power" anthems have a longer shelf life than standard party tracks.