Rachael Finley and Blake Anderson: Why the Internet’s Favorite Alt-Couple Still Matters

Rachael Finley and Blake Anderson: Why the Internet’s Favorite Alt-Couple Still Matters

If you spent any time on Tumblr back in 2012, you knew exactly who Rachael Finley was. Maybe you knew her as "Steak." She was the girl with the neon hair, the effortless skate style, and that specific brand of "IDGAF" energy that defined an entire era of streetwear. And then there was Blake Anderson. He was the guy with the hair—the massive, curly mane from Workaholics who seemed like he just stepped off a beer-soaked couch and into a Comedy Central hit.

When they got together, it felt like the ultimate "cool kid" crossover. They weren't just a couple; they were a lifestyle brand before that was a dirty word. But then things got quiet. Then they got heavy.

The story of Rachael Finley and Blake Anderson isn't your standard Hollywood "met on set, broke up in the tabloids" fodder. It’s actually a pretty intense look at how two people handle fame, entrepreneurship, and a literal life-or-death health crisis all while trying to raise a kid in the public eye.

The Reality of a "Tumblr Famous" Marriage

They tied the knot in 2012. It was a peak time for both of them. Blake was at the height of his Workaholics fame, and Rachael was basically the queen of the internet underground. But the marriage started under a shadow that most people forget.

Just before they got married, Rachael was diagnosed with cancer.

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Actually, the story goes that Blake proposed right when she told him the news. It’s one of those moments that sounds like a movie script but is actually terrifying in real life. She basically told him he had an "out"—that she was about to go through something brutal and he didn't sign up for it. He didn't take the out. He stayed.

Parenting Through the Fog

Their daughter, Mars Ilah Anderson, was born in 2014. By then, Rachael was navigating recovery and motherhood at the same time. She’s been incredibly open lately—especially in her memoir—about how hard that period was. Imagine being a new mom but having to wear a medical hazmat suit to hold your baby because of radiation treatments.

"I spent months sobbing up in that room, thinking I’d ruined my little baby," she told Office Magazine.

That kind of honesty is why people still follow her. She doesn't polish the edges. She admits to "over-parenting" now because of the guilt of not being able to do skin-to-skin contact back then. It’s raw, and it’s a far cry from the "cool girl" persona she had ten years ago.

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Why the Divorce Happened (and Why It Was So Fast)

By 2017, the news broke: they were calling it quits. It was weirdly fast. In California, there’s a six-month "cooling off" period for divorces, and they finished the whole process almost the second that clock ran out.

Why? Honestly, it seems like they just outgrew the "team" dynamic.

They were co-owners of the brand Teenage, and working with an ex is, in Rachael's own words, "psychotic." They moved from being a romantic unit to a co-parenting business unit, and that transition is never as smooth as the Instagram photos make it look. There wasn't some massive cheating scandal or a blowout fight in the street. It was just two people who realized they functioned better as individuals.

Where Are They in 2026?

If you look at them now, they’ve both carved out very different, very successful paths.

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Rachael Finley’s Empire

Rachael isn't just "the ex-wife." She’s a powerhouse. She moved on from Teenage and launched Hot Lava, which is basically the evolution of her Y2K-meets-skate aesthetic.

  • She runs Steakworld, a 3PL and production facility.
  • She’s a published author (her memoir Nobody Ever Told Me Anything is a must-read if you want the unvarnished truth about her life).
  • She’s remarried and recently had her second child.

She’s basically the blueprint for how to pivot from "internet personality" to "serious business owner" without losing your soul or your style.

Blake Anderson’s Pivot

Blake is still doing his thing, but it’s more diverse than just playing a stoner on TV. He’s been heavily involved in voice acting (The Freak Brothers) and producing. He also stayed active in the Workaholics universe with the This Is Important podcast, which keeps that 2011 nostalgia alive for the fans.

He’s maintained a relatively low profile regarding his private life compared to Rachael’s radical transparency, but he’s still very much a fixture in the LA creative scene.

The Lessons from the Finley-Anderson Era

What most people get wrong about them is thinking it was a "failed" marriage. If you look at how they co-parent Mars and how they both supported each other through chemo and the start of their respective careers, it looks more like a successful chapter that reached its natural end.

Actionable Takeaways from Their Journey:

  1. Radical Honesty Wins: Rachael’s brand grew more powerful when she started talking about the ugly parts—the cancer, the radiation suits, the parenting guilt. If you're building a personal brand, don't hide the struggles.
  2. Separate Business from Romance: Working with a partner is high-risk. They did it with Teenage, but eventually, they had to branch off to find their own creative voices.
  3. Co-Parenting is a Job: They handled their divorce with a level of efficiency that’s rare in Hollywood. Setting boundaries early—especially with joint custody—is why they aren't in the headlines for "custody battles" today.

If you’re looking to follow in their footsteps, start by checking out Rachael's brand Hot Lava or listening to the This Is Important podcast. They both prove that you can survive a very public breakup and a very scary health crisis and come out the other side with a bigger platform than you started with.