Honestly, if you just look at a ticker tape, the pvh corp stock price looks like a bit of a rollercoaster lately. One day it's hovering around $65, the next it’s dipping because some macro-economic cloud moved into the frame. But here is the thing about PVH—the company behind Tommy Hilfiger and Calvin Klein. It isn't just another retail play.
It's a brand story disguised as a balance sheet.
You've probably seen the headlines. Tariffs. CFO transitions. "Consumer headwinds." It sounds like a lot of corporate jargon, but basically, it means the company is navigating a messy global market while trying to keep its two crown jewels shiny.
The Reality of the pvh corp stock price Right Now
Right now, as of mid-January 2026, the stock is sitting around the $67.59 mark. That is a far cry from its 52-week high of nearly $100. Why the gap? Well, investors are kinda jittery. In their Q3 2025 report (which we saw in late December), PVH actually beat revenue expectations, bringing in $2.29 billion.
But then the GAAP net income fell off a cliff.
It dropped roughly 97% to just $4.2 million. That sounds terrifying, right? But before you panic-sell, you have to look at the "why." Huge one-time charges, currency fluctuations, and those pesky tariffs on goods coming into the U.S. took a massive bite out of the bottom line. If you strip away that noise—the non-GAAP stuff—the earnings were actually $2.83 per share, which was way better than what analysts predicted.
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Why Tommy and Calvin are Doing the Heavy Lifting
PVH isn't a "heritage brand" company anymore; they’ve mostly sold off those smaller, older labels. They are all-in on Tommy Hilfiger and Calvin Klein.
Take Calvin Klein, for example.
Underwear sales were up 14% recently.
Denim jumped 19%.
They’ve been using heavy hitters like Bad Bunny and Jungkook to keep the brand relevant with Gen Z. It’s working. People are buying the product, even if the pvh corp stock price doesn't always reflect that enthusiasm in real-time. Tommy Hilfiger isn't lagging either, leaning into F1 partnerships and high-visibility cultural moments to stay in the "cool" category.
The PVH+ Plan: Strategy or Just a Fancy Name?
CEO Stefan Larsson has been pushing something called the PVH+ Plan. It’s basically a five-point roadmap to turn the company into a high-performing brand group. The goals are simple:
- Win with great product.
- Win with consumer engagement.
- Win in the digital marketplace.
- Build a data-driven operating model.
- Drive efficiencies.
They’ve already cut about 200 basis points in overhead over the last 18 months. That’s real money. They are becoming leaner, but the stock market is a "show me" kind of place. Investors want to see those efficiencies turn into consistent, predictable profit before they bid the price back up to $100.
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The Elephant in the Room: Tariffs and Leadership
We can't ignore the CFO transition. Zac Coughlin is heading out, and whenever a finance chief leaves during a period of "narrowed guidance," people start asking questions. It creates a vacuum of certainty. Plus, the company estimated that tariffs are hitting them for about $1.05 per share. That’s a massive headwind that the management team has to mitigate through vendor negotiations and moving production around. It’s a game of global chess, and right now, the board is looking pretty complicated.
Is the Stock Undervalued?
A lot of analysts think so. If you look at the P/E ratio, it’s sitting around 10. Compared to the broader market, that’s incredibly cheap. Some valuation models, like the Benjamin Graham formula, suggest the "intrinsic value" might be closer to $102.
But "cheap" can be a trap if the growth isn't there.
Revenue growth is forecast to be modest—maybe 2.5% a year. The real story isn't about selling more clothes; it's about making more profit on every shirt and pair of jeans sold. By focusing on Direct-to-Consumer (DTC) sales through their own websites and stores, they keep more of the margin. In Q3, their gross margin actually improved to 58.4%. That is a very healthy number for apparel.
Actionable Insights for Your Portfolio
If you're watching the pvh corp stock price, don't just stare at the daily fluctuations. Watch the margins. If PVH can keep their gross margins near 60% while navigating the tariff situation, they’re in a strong position.
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Keep an eye on the upcoming Q4 earnings report, likely in late March 2026. This will show how the holiday season treated them. If digital sales continue to grow at double digits, the "PVH+ Plan" is likely working.
Check the "constant currency" numbers. Sometimes the stock drops because the Dollar is strong, which makes their massive international sales look smaller. That’s an accounting issue, not a brand problem. Understanding the difference is how you spot an opportunity where others see a crisis.
Lastly, watch for the new CFO announcement. A strong, steady hand in that role could be the catalyst that finally pushes the stock back toward its analysts' average price target of $94.
Next Steps to Stay Ahead
Start by pulling the last two 10-Q filings from the SEC website. Compare the "International" versus "North America" revenue. Since 70% of PVH’s business is outside the U.S., any stabilization in Europe or growth in Asia (specifically China and Japan) is actually more important than what’s happening at your local mall. Dig into the inventory levels too; they’ve been working hard to keep them lean so they don't have to resort to profit-killing clearances.