You’ve probably seen her on your Instagram feed, draped in a stunning Dior saree or posing for Jimmy Choo. Princess Gauravi Kumari of Jaipur is everywhere lately. But if you think she’s just another socialite living in a palace, you’re missing the actual story. Honestly, the "princess" label is almost the least interesting thing about her in 2026.
Sure, she’s the daughter of Rajasthan’s Deputy Chief Minister, Diya Kumari, and her lineage goes back centuries. But while her ancestors were busy ruling, Gauravi is busy building a business empire that actually helps people. It’s a weird, cool mix of New York hustle and Jaipur tradition.
The NYU Years and the "Normal" Life
Most people don't know that she spent a huge chunk of her formative years trying to be anonymous. She went to Mayo College Girls’ School in Ajmer—a legendary boarding school—at just 11 years old. Imagine being a royal and suddenly having to share a dorm.
Then she moved to New York. She studied Media and Communication at NYU’s Gallatin School of Individualized Study. She wasn't just partying; she was interning at Paper magazine. If you’ve ever worked in fashion media, you know it’s basically a trial by fire. That’s where she figured out how to bridge the gap between "old world" luxury and what people actually want to wear today.
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What Most People Get Wrong About the PDKF Store
There’s this misconception that royal foundations are just vanity projects. With the Princess Diya Kumari Foundation (PDKF) and its retail arm, the PDKF Store, it’s different. Gauravi basically took her mom's philanthropic vision and turned it into a global fashion brand.
She co-founded the store with French designer Claire Deroo. They aren't just selling "souvenirs." They’re using deadstock fabrics and traditional Rajasthani techniques like Gota Patti to make clothes that look at home in London or New York. It’s sustainable, it’s chic, and it’s currently supporting over 10,000 women across Rajasthan.
Basically, she’s turned her heritage into a literal livelihood for thousands of artisans.
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A Typical Day (Or as Typical as it Gets)
Her life isn't all tiaras. On a random Tuesday, she might be:
- Reviewing samples at the PDKF workshop.
- Taking a meeting as a brand ambassador for Jimmy Choo or The Leela Palaces.
- Working on the "Rewild 23" initiative for elephant conservation.
- Just hanging out in baggy jeans and sneakers (her self-proclaimed "workday uniform").
The Fashion Icon Who Actually Wears the Clothes
You won't catch her in stuffy, dated outfits. Her style is what experts call "Contemporary Heritage." She might pair a traditional poshak with a sharp blazer or wear a saree with a personal twist that she learned to drape herself.
In June 2024, she became the face of Jimmy Choo in India. It was a massive deal because she's one of the few non-Bollywood faces to land a global luxury contract. She’s proving that you don't need a movie trailer to have influence. You just need a point of view.
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Why Her Influence Still Matters in 2026
We’re in an era where everyone wants "authenticity." It's a buzzword, but for Princess Gauravi Kumari of Jaipur, it's her actual life. She lives in the City Palace, but she’s also a Gen Z businesswoman who understands digital literacy and global markets.
She’s a trustee of the Maharaja Sawai Man Singh II Museum and recently revamped The Palace Atelier. She’s not just "preserving" history; she’s making it functional for the modern world.
Real Insights for Your Wardrobe (and Career)
If you're looking to channel a bit of that Jaipur energy, here’s what we can learn from her approach:
- Investment over fast fashion: She’s a huge advocate for handmade, sustainable pieces. Look for labels that support local artisans.
- Mix the high and low: Don't be afraid to wear your heirlooms with your favorite denim. It’s how she does it.
- Purpose is the best accessory: Her most successful projects are the ones that give back to the community.
If you're heading to Jaipur anytime soon, skipping the PDKF Store at the City Palace is a mistake. It’s where the real magic happens. Support the craft, meet the artisans, and see how a 21st-century princess is rewriting the rules of royalty.
The next step is simple: follow her foundation's work to see how traditional Indian textiles are being reimagined for the global stage. You can visit the PDKF Store online or in person at the City Palace to see the "Summer Stripes" or heritage collections firsthand.