So, you're looking at the price of facebook stock per share—technically Meta Platforms now, though half the world still calls it Facebook—and wondering if the numbers on your screen actually make any sense. Honestly, it's been a wild ride. As of mid-January 2026, the stock is hovering around the $631 mark.
If you bought in back when everyone was panic-selling in late 2022, you're probably feeling like a genius. But if you're looking at it today, the vibe is a bit more... tense?
The market is currently wrestling with a massive question: is Mark Zuckerberg spending too much on AI, or is he building a literal money-printing machine for the next decade? Right now, the stock is sitting about 16-20% off its all-time highs of roughly $796. It’s not exactly "cheap," but compared to some other tech giants, it’s not priced for perfection either.
The Number Everyone Is Watching Right Now
Basically, the "price" isn't just a number; it’s a reflection of how much we trust Meta’s ads to keep working. Last year, in 2025, Meta brought in over $50 billion in a single quarter. Think about that. Most of that—like 98%—came from those ads you see while scrolling Instagram or checking Facebook groups.
The current price of facebook stock per share is being tugged in two directions. On one hand, you have the Advantage+ suite. This is Meta’s AI-powered ad system that’s supposedly running at a $60 billion annual rate. It’s scary-good at figuring out exactly what you want to buy before you even know it.
On the other hand, there’s the "Avalanche of Costs." That’s what analysts at places like Morningstar are calling the 2026 spending plan. Meta is projected to dump more than $100 billion into data centers and AI infrastructure this year alone.
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Why the $630 Level Matters
Stock prices usually move in trends, and right now, Meta is in a "prove it" phase. It’s trading at a price-to-earnings (P/E) ratio of about 27 to 29. For a company growing its revenue by 20% or more, that’s actually kinda reasonable. Compare that to some AI darlings like Nvidia or even Microsoft, and Meta looks like the "value" play of the Magnificent Seven.
But let's be real—investors are jittery.
- The TikTok Factor: Even though there have been constant rumors about bans or algorithm shifts, TikTok still eats up a lot of attention. Meta has to keep Reels addictive enough to compete, or the ad dollars will drift away.
- The Capex Monster: When a company says they’re going to spend $100 billion, investors start sweating. They remember the Reality Labs (Metaverse) spending spree that didn't exactly pan out as fast as promised.
- The AI Payoff: We’re seeing the benefits in ads, but will "Meta AI" (the assistant) actually make them any extra money? That’s still a huge "maybe."
Historical Context (Because Context Is Everything)
To understand the price of facebook stock per share today, you have to look at where it’s been.
- Early 2024: The stock was around $350.
- August 2025: It hit an all-time closing high of nearly $789.
- Today (Jan 2026): We’re seeing a pullback to the $630-$640 range.
It’s a classic "buy the rumor, sell the news" situation. The market got incredibly excited about AI in 2025, pushed the price to the moon, and now everyone is waiting to see if the earnings reports actually back up the hype.
What the "Smart Money" Thinks
If you talk to the analysts at JPMorgan or Bernstein, they’re actually pretty bullish. Shmulik at Bernstein recently called Meta a "dark horse" for 2026. Why? Because they have the users. Over 3.5 billion people use a Meta app every single day.
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They gave the stock a price target of $870.
Now, don't just take that as gospel. Analysts are wrong all the time. But their logic is that Meta is the only company that has successfully turned "generative AI" into "actual cash" through their advertising tools. While other companies are still trying to figure out how to charge for AI, Meta just uses it to make their ads 10% more effective, which lets them charge 10% more. Simple.
The Risks Nobody Mentions
Everyone talks about the Metaverse being a money pit, but the real risk might be regulatory. Europe is always breathing down Zuckerberg's neck about data privacy. In 2025, we saw a massive non-cash tax charge of nearly $16 billion that messed up their reported net income numbers.
These "one-time" events have a habit of happening more than once.
Also, there’s the "Manus" acquisition—a $2 billion bet on agentic AI. It’s under the microscope because of its origins. If that deal gets blocked, or if Meta’s AI talent starts jumping ship to OpenAI or Google, the stock price will feel it.
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Is It a Good Time to Buy?
Looking at the price of facebook stock per share right now, you’re basically betting on one of two things.
Either you believe that the $100 billion they’re spending on AI will make their platforms so dominant that nobody can compete... or you think they’re overbuilding a bubble that’s about to pop.
Most Wall Street pros (about 96% of them, according to recent surveys) have a "Buy" or "Strong Buy" rating on it. They see the floor for the stock somewhere around $580 and the ceiling somewhere near $1,100 if everything goes perfectly.
Actionable Insights for Your Portfolio
If you’re tracking the price of facebook stock per share for a potential investment, keep these steps in mind:
- Watch the January 28th Earnings: This is the big one. Meta will report its Q4 2025 results and, more importantly, give its formal guidance for 2026 spending. If they raise the spending target even higher without showing more revenue growth, the stock might dip toward $600.
- Look at Operating Margins: Meta used to have margins in the 40s. With all this AI spending, they’ve contracted a bit. If they can keep margins above 38%, the "Efficiency" story is still alive.
- Monitor User Growth: If the "Daily Active People" (DAP) number starts to stall, it doesn't matter how good the AI is. The price will drop.
- Set Your Levels: Many technical traders are looking at the $643 support level. If it holds, it’s a good sign. If it breaks, the next stop could be $600.
Meta isn't just a social media company anymore. It's an AI infrastructure company that happens to own your favorite apps. The price you pay today is essentially a ticket to see if Mark Zuckerberg can pull off the biggest pivot in tech history for a second time.