So, you’re scrolling through a late-night Shark Tank marathon and you see this woman pitching chocolate balls designed specifically for that "one time of the month." It’s a bold move. Most people wouldn't dream of saying the words "bloating" and "irritability" to a panel of millionaires on national TV. But Tania Green did exactly that.
The pms bites shark tank episode is one of those moments in the show's history that sparks a lot of debate. Was it a genius marketing play or a narrow niche that was doomed from the start? Honestly, it’s a bit of both.
The Pitch: $50,000 for 20%
Tania Green walked into the Tank during the Season 7 finale (Episode 726) looking for $50,000 in exchange for 20% of her company. She had a very specific vision: vegan, gluten-free, and all-natural treats that tasted like a "cheat meal" but were actually infused with herbs like Siberian ginseng, chamomile, and dandelion root.
The goal was simple. Satisfy the sugar cravings without the blood sugar crash, while theoretically helping with those 150+ annoying symptoms women face every month.
The Sharks actually liked the taste. Robert Herjavec even went for a second bite. But the atmosphere changed the second they started talking numbers.
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Tania revealed she had sold exactly $13,400.07 in seven months. Kevin O'Leary, never one for subtlety, immediately dubbed her "The Queen of Small Numbers." It wasn't just the low sales that scared them; it was how she was getting those sales. She was hand-making every single bite in a rented commercial kitchen and delivering them herself.
Basically, she was a one-woman show, and the Sharks weren't sure she could scale.
Why the Sharks Said No
It's kind of fascinating to look back at the feedback she got. Mark Cuban was actually pretty frustrated, but not because of the product. He saw a massive opportunity for social media marketing—a "PMS brand" is basically built for Instagram and TikTok—but Tania told him her focus was on retail. Mark basically checked out at that point. He felt like she was missing the biggest tool in her arsenal.
Lori Greiner had a different issue. She thought the name "PMS Bites" was too limiting. By branding it so specifically for women during their cycle, Lori argued that Tania was cutting her potential market in half. Why would a man buy them? Why would a woman buy them during the other three weeks of the month?
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In the end, every single Shark passed. No deal.
Post-Tank: Did the "Shark Tank Effect" Help?
Usually, even if you don't get a deal, the "Shark Tank effect" sends sales through the roof. For a while, it worked for Tania. Sales spiked immediately after the episode aired in May 2016. She grew the business to about 15 retail locations and improved her website.
But the momentum didn't last forever.
There were some quiet red flags. If you look at the ingredients, things like Siberian ginseng and dandelion root are great, but making health claims about "treating" PMS symptoms is a legal minefield. The FDA is incredibly strict about that kind of thing. Eventually, the brand started to pivot away from those claims, focusing more on the "dense, chocolatey treat" aspect.
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Where is PMS Bites in 2026?
If you’re looking to buy a box of Plain Crazy or CocoNutty bites today, I’ve got bad news. PMS Bites is officially out of business. The company closed its doors in February 2018. Tania Green eventually moved on to other ventures. According to her LinkedIn and various industry updates, she transitioned into the corporate world, serving as the Chief Marketing Officer for Healthworks Fitness in Boston for a time, and later launching GreenT Media.
Honestly, it’s a classic Shark Tank story. A great idea that solves a real problem, but maybe it was just a few years too early for the "wellness snack" explosion we see now. Or maybe, as the Sharks predicted, the branding was just a little too niche to survive the high costs of manufacturing and shipping fresh food.
If you go to the old website now, don't expect to find chocolate. It’s been taken over by a random gambling site, which is a common (and slightly depressing) fate for expired business domains.
Actionable Takeaways for Entrepreneurs
While the business didn't make it, there are some pretty solid lessons we can pull from Tania's journey if you're thinking about starting your own brand.
- Own your niche, but have a bridge. Tania was right that women are a massive market, but Lori was also right that the name "PMS Bites" made it a "once-a-month" purchase. If you have a niche product, find a way to make it relevant to your customers every day.
- Don't ignore the digital goldmine. Mark Cuban's advice about social media was spot on. In 2026, a brand like this would live or die on TikTok. If your product is "relatable" or "talkable," you have to be digital-first.
- Know your scaling limits. Hand-making 7,500 units is impressive, but it’s not a business; it’s a job. Before you pitch to investors, you need a plan for how to move from a kitchen to a co-packer.
- Check the legalities. If you're using herbs or supplements, consult a specialist early. The FDA doesn't play around with health claims, and rebranding because of a warning letter can kill a small business.
Even though she didn't get a Shark, Tania Green's pitch remains a textbook example of how to stand your ground on a product you believe in—even if the "Queen of Small Numbers" title was a hard one to swallow.
To see how other companies from that era are doing, you might want to look into the "Shark Tank Blog" archives or check out current updates on Season 7's other big pitches like Pavlok or Felt.