You've probably seen the episode. Two lifelong friends, a radio DJ with a voice for the airwaves and a tech executive, walking into the Tank with a canned wine meant specifically for pizza. It sounds like a joke, right? But Kevin Klein and Joshua Green weren't kidding. They called it Pie Wine. They wanted to turn the "OG pizza wine"—basically a chilled, bubbly Lambrusco style—into a global brand.
People always want to know the number. What is the Pie Wine net worth in 2026? If you’re looking for a Forbes-style billionaire entry, you won’t find it. But the story of their valuation is a wild ride of "Shark Tank" drama, crowdfunding gambles, and the brutal reality of the beverage industry.
The Shark Tank Valuation vs. Reality
When the duo pitched on Season 15, they asked for $200,000 for a 7.5% stake. If you do the math, that’s a **$2.67 million valuation**. Bold? Maybe. Insane? The Sharks certainly thought so.
Kevin O'Leary, the resident wine snob, wasn't feeling it. Mark Cuban? He already had BeatBox Beverages, so he was out for conflict-of-interest reasons. They left with zero dollars from the Sharks. Usually, that’s a death sentence, but for Pie Wine, it was just a marketing launchpad.
Honestly, the "No Deal" might have been the best thing for them. It kept their equity intact while giving them a massive platform. By the time the episode aired in late 2023, they were already pivoting.
Breaking Down the Numbers: Where the Money Is
Estimating a private company's net worth is kinda like guessing the calories in a deep-dish pizza—you know it's high, but the exact figure is messy. As of 2026, analysts and industry trackers place the Pie Wine net worth at approximately $3.5 million to $5 million.
Here is how that breaks down:
- Crowdfunding Success: In 2024, they hit StartEngine with a $10 million valuation. While they didn't raise millions instantly, they secured enough capital to keep the lights on and the cans filling.
- Inventory & Distribution: At the time of their pitch, they had $300,000 of their own money in the game. Joshua Green even sold his house. That’s "all-in" energy.
- Wholesale Growth: They moved from being "sold out" pre-orders to having distribution in over eight states.
Their revenue model is basically selling 4-packs for $20 and 12-packs for $60. With a production cost of about $1.25 to $1.50 per can and a wholesale price to distributors around $3.25, the margins are actually decent for the "canned booze" world.
Why the "Pizza Wine" Niche is Tough
The beverage world is a graveyard of "good ideas." You've got White Claw dominating seltzers and High Noon owning the vodka-soda space. Pie Wine is trying to carve out a specific moment: the Saturday night pizza party.
The founders, Josh and Kevin, have been friends since they were 8. That chemistry shows, but the business side is steep. Kevin Klein is a morning host on KROQ in LA, so he knows how to market. But marketing doesn't pay the slotting fees at big-box retailers like Costco or Total Wine.
The Financial Struggle
Let’s be real—the filings from their 2024 crowdfunding round showed they were still in the red. In 2023, they reported a net loss of over $302,000. That’s normal for a startup, but it shows the "net worth" is largely based on brand potential and intellectual property, not a mountain of cash in a vault.
Misconceptions About Their Wealth
There's a rumor that because Kevin Klein is a "celebrity DJ," the company is swimming in cash. Not true. Klein famously cashed out his 401(k) to fund this. Joshua Green was the CFO of a VR company, so he knows how to manage a balance sheet, but "net worth" on paper doesn't mean liquidity.
People also confuse them with "Your Pie" (the pizza franchise) or other "Pie" brands. Pie Wine is a standalone beverage company based in Beverly Hills, and they’ve stayed lean, reportedly operating with only about four full-time employees.
What's Next for the Brand?
The goal for Pie Wine isn't just to stay a niche web-store brand. They are pushing hard into the "Pizza Expo" circuits and trying to get onto the menu at major chains. If they can land a deal to be the "house wine" for a national pizza franchise, that $5 million valuation could triple overnight.
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They’ve expanded the line to include:
- The Red: Sweet, savory, and bold (for meat lovers).
- The White: Dry and robust (for veggie or white pies).
- The Rosé: Crisp and fruity.
Actionable Insights for Investors and Fans
If you're watching the Pie Wine journey, keep an eye on their distribution map. A startup's value in the alcohol space is entirely dependent on territory.
- Watch the Crowdfunding: If they open another round on StartEngine or Republic, look at their "Cost of Goods Sold" (COGS). If they get that under $1.10 per can, the company becomes a much more attractive acquisition target for a giant like Gallo or Constellation Brands.
- Check Local Availability: The jump from "online only" to "on the shelf" at Kroger or BevMo is the ultimate indicator of health.
- Founder Stability: As long as the Klein/Green duo stays together, the brand has a "face." In the age of TikTok and viral marketing, that personality is worth more than the liquid in the can.
The Pie Wine story is a classic case of "Shark Tank" rejection turned into a slow-burn success. They aren't tech unicorns, but they've managed to turn a quirky idea into a multi-million dollar brand that actually exists on shelves in 2026.