Peyton List has been on our screens since she was literally a child. If you grew up with the Disney Channel, she was the fashionable Emma Ross on Jessie. If you’re a Netflix binger, she’s the fierce Tory Nichols in Cobra Kai. But here’s the thing: most of those "celebrity wealth" websites just throw out a random number and call it a day.
They don't account for the pivot from child star to executive producer. They definitely don't factor in the grueling margins of a celebrity beauty brand.
As of early 2026, Peyton List net worth is estimated to be roughly $8 million to $10 million.
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That might sound low to some or high to others, but wealth in Hollywood isn't just about a single paycheck. It’s about staying power. Peyton has managed to do what most Disney kids fail at—she stayed relevant and kept the checks coming from multiple directions.
The Disney Foundation: Building the First Million
Let's be real. Disney Channel doesn't pay its stars like HBO does. However, it provides a "fame floor." When Peyton started on Jessie back in 2011, she wasn't making millions per episode. Standard Disney rates for lead kids usually hovered between $10,000 and $20,000 per episode during that era.
Over nearly 100 episodes of Jessie and the subsequent spinoff Bunk'd, that adds up. But taxes, agents, managers, and lawyers take about 50% right off the top.
Peyton’s real value from Disney wasn't the cash—it was the 20+ million Instagram followers she walked away with. In the modern economy, followers are basically a liquid asset.
The Cobra Kai Effect and Netflix Money
When Peyton joined Cobra Kai in Season 2, she wasn't a lead. She was a recurring character. But Tory Nichols became a fan favorite almost instantly.
By the time the show moved to Netflix and became a global juggernaut, her bargaining power skyrocketed. For the final seasons of Cobra Kai, industry estimates suggest the core "young adult" cast members were clearing upwards of $40,000 to $60,000 per episode.
Why School Spirits Changed the Game
If you really want to understand her financial trajectory, look at School Spirits on Paramount+.
- Executive Producer Credit: This is where the real money is. Peyton isn't just the lead; she’s an EP.
- Backend Points: Producers often get a slice of the show's profits or "points."
- Creative Control: This allows her to dictate her schedule for other lucrative deals.
Honestly, being an actor is great, but being the person who owns a piece of the production is how you build actual wealth that lasts longer than a TV season.
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Parray Beauty: The Entrepreneurial Risk
In 2022, Peyton launched Parray Beauty (formerly Phem). We’ve seen a million celebrity makeup lines, right? Most of them fail within eighteen months.
Peyton took a different route. She focused on "clean" beauty and targeted the Gen Z demographic that grew up watching her. While we don't have public tax returns for Parray (since it's a private company), the brand's presence in major retailers like Ulta significantly boosts her valuation.
Business experts usually value celebrity brands based on a multiple of their annual revenue. If Parray is doing even $5 million in annual sales—which is conservative for a brand with that kind of retail footprint—it adds a massive "paper wealth" component to her net worth that most people overlook.
The Social Media Goldmine
Peyton’s Instagram is basically a digital billboard. With over 20 million followers, her "rate card" for a single sponsored post is likely in the $50,000 to $75,000 range.
Think about that.
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She can make more from one photo with a skincare brand than she made for an entire week of filming on a Disney set ten years ago. She has worked with brands like Dior, Armani, and various lifestyle companies. These aren't just "free clothes" deals; these are high-six-figure annual contracts.
Real Estate and Smart Spending
Peyton isn't known for being "flashy" in a way that burns through cash. She famously bought a home in the Glendale/Los Angeles area a few years back for around $1 million. In the current California market, that property has likely appreciated significantly.
She has often spoken in interviews about being "Brooklyn-raised" and having a more grounded view of money. Her parents were involved in her early career, but she seems to have avoided the "stage parent" financial traps that drained the bank accounts of other 2000s-era child stars.
Breaking Down the $8M - $10M Estimate
If you're wondering where that number comes from, here's the rough breakdown of her career earnings and assets:
- TV/Film Salaries: $4 million (total career earnings after taxes/fees).
- Brand Endorsements: $2.5 million.
- Business Valuation (Parray Beauty): $2 million (conservative estimate of her equity).
- Real Estate & Investments: $1.5 million.
What Most People Get Wrong
People see "net worth" and think it means "money in the bank." It doesn't.
For someone like Peyton, a huge chunk of that value is tied up in her brand and her future earning potential. If she stops working today, the "net worth" drops as she spends her cash reserves. But because she’s transitioned into producing and business ownership, she’s actually "de-risked" her life.
She isn't just waiting for her agent to call anymore.
Actionable Insights for Following Peyton's Financial Path
If you're looking at Peyton List as a blueprint for career longevity, here are a few things she did right that actually apply to any industry:
- Diversify Early: She didn't just stick to acting; she moved into production and beauty. Never rely on one "boss" for your income.
- Leverage Your Platform: She used her Disney fame to build a social media following, then used that following to launch a business.
- Ownership is Key: Moving from "hired help" (actor) to "owner" (executive producer/founder) is the only way to break the ceiling of a standard salary.
- Stay Out of the Tabloids: It sounds boring, but "scandal-free" celebrities have much higher brand-safety ratings, which means they get the best-paying corporate endorsements.
Peyton List has effectively moved from being a "child star" to a "business entity." Whether Cobra Kai ends or School Spirits gets five more seasons, she has already built the infrastructure to stay wealthy for a long time.
Keep an eye on her production credits over the next two years. That’s where the next $10 million will come from.
Next Steps for Researching Celebrity Wealth
To get a more granular look at how these numbers are calculated, you can check the SEC filings for parent companies of streaming platforms or look at Ulta Beauty's quarterly earnings reports to see how celebrity-backed brands are performing in the "Prestige Beauty" category. These public documents often provide the most honest look at where the money is actually flowing in Hollywood.