He’s everywhere. If you’ve stepped into a gym, a bar, or scrolled through TikTok in the last year, you’ve heard that distinct, nasal rasp over a thumping tuba and a frantic requinto. Hassan Emilio Kabande Laija—the world knows him as Peso Pluma—has basically rewritten the rules of what a global superstar looks like in the 2020s. But one question keeps popping up in the comments sections and Google searches alike: how old is Peso Pluma exactly?
The answer is simple, yet it explains so much about his energy. Born on June 15, 1999, Peso Pluma is currently 26 years old.
He isn't some industry plant who's been groomed since childhood. He’s a Gen Z kid from Zapopan, Jalisco, who happens to be the face of a massive cultural shift. Being in his mid-20s puts him in that sweet spot. He’s young enough to intuitively understand how "The Algorithm" works, but old enough to have a deep, lived-in respect for the corridos traditions that came before him. It’s a weirdly perfect age for a revolution.
The Zapopan Roots and the 1999 Vibe
The year 1999 was a strange time for music. While the world was panicking about Y2K, a future star was being born in the Guadalajara metropolitan area. Growing up in Zapopan, Hassan wasn't always the "Double P." He was just a kid with a mix of Lebanese and Mexican heritage.
You can see his age reflected in his style. He doesn't dress like the charros of old. You won't find him in a traditional suit with heavy embroidery. Instead, he’s rocking mullet haircuts, baggy shorts, and luxury streetwear. It’s a visual representation of being 26 in 2026. He bridges the gap between the rural sounds of the Mexican countryside and the urban aesthetics of modern trap and hip-hop.
Honestly, it's his age that allows him to get away with it. If he were forty, the mullet might look like a mid-life crisis. At 26, it’s a trendsetting statement that millions of fans are now copying.
Why His Birth Year Matters for Music
People often forget that the music Hassan makes—corridos tumbados—is a relatively new subgenre. It’s a fusion. Because he grew up in the 2000s and 2010s, his ears were trained on a diet of Drake, Kanye West, and Travis Scott just as much as they were on Ariel Camacho or Valentín Elizalde.
When you ask how old is Peso Pluma, you’re really asking about his influences. He’s part of a generation that doesn't see borders between genres. To a 26-year-old in the digital age, a accordion riff is just as "cool" as a 808 bass hit. This lack of musical prejudice is exactly why he was able to take "Ella Baila Sola" to the top of the Billboard charts. He didn't think it was "just" a regional Mexican song. He thought it was a global banger.
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Breaking the "Regional" Barrier Before 30
Most artists in the regional Mexican space traditionally spent decades "paying their dues" in small towns before hitting the big time. The old guard often didn't see international success until their late 30s or 40s.
Peso Pluma flipped the script.
By the time he was 24, he was performing on The Tonight Show Starring Jimmy Fallon. That was a massive "wait, what?" moment for a lot of people. It was the first time a regional Mexican act had ever performed on the show. Think about that. A kid in his early 20s did what legends couldn't do for fifty years.
- He mastered social media early.
- He collaborated with everyone from Karol G to Bizarrap.
- He kept his "Double P" branding consistent across all platforms.
It’s not just talent. It’s the 26-year-old’s hustle. He works with a speed that is frankly exhausting to watch. Since 2022, he’s dropped a staggering amount of music, toured relentlessly, and dealt with the kind of intense public scrutiny that would break someone older and more set in their ways.
The Controversy of Youth
Being young and successful in Mexico—and the US—comes with baggage. Peso Pluma has faced his fair share of criticism regarding his lyrics. Some people think he’s too young to be singing about the heavy topics often found in corridos.
But honestly? That’s the nature of the genre. Corridos have always been journals of the street. Hassan has defended his work by saying he’s just a storyteller. He’s an artist delivering a perspective. At 26, he’s navigating a world where his every lyric is dissected by government officials and parents alike. It’s a lot of pressure for someone who was a teenager just a few years ago.
Dealing with Fame at 26
We've seen it a million times. A young star gets too big, too fast, and they burn out. People worry about that with Peso. The fame he’s experiencing isn't "normal" fame. It’s the kind of fame where you can’t walk down a street in Madrid, Los Angeles, or Mexico City without being swarmed.
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However, there’s a certain groundedness to him. Maybe it’s the family ties or the fact that he actually spent time working in the "real world" before the music took off. Did you know he worked as a waiter in New York and in construction in Los Angeles? That’s the kind of 19-year-old experience that keeps a 26-year-old from losing their mind when the checks start having seven zeros.
Comparing Peso to His Peers
When you look at the landscape of Latin music, Hassan is in good company, but he’s also an outlier.
Bad Bunny is in his early 30s. Rauw Alejandro is around the same. Peso Pluma is the "younger brother" of this elite tier of Latin superstars. This gives him a unique longevity. He has at least another five to ten years before he even hits his "prime" by traditional industry standards.
If he’s doing this at 26, imagine what his sound will be at 32. He’s already started his own record label, Double P Records. He’s not just an artist; he’s becoming a mogul. Most guys his age are still trying to figure out their career path, and he’s out here signing other artists like Jasiel Nuñez.
The Impact of "Génesis" and Beyond
His album Génesis was a turning point. It wasn't just a collection of songs; it was a statement of intent. It won the Grammy for Best Música Mexicana Album (including Tejano).
Winning a Grammy at 24 or 25 is a massive achievement. It validated the movement. It told the world that the "kid with the mullet" wasn't a flash in the pan. He was a legitimate musician with the technical skill and the ear for arrangement to satisfy the critics at the Recording Academy.
The production on that album is tight. It’s sophisticated. You can hear the influence of his age there—it sounds "expensive" and modern, unlike the thin, tinny recordings of past decades.
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Is He Too Young for the Crown?
Some critics argue that Peso Pluma hasn't "earned" his spot next to the greats like Vicente Fernández. It's a classic generational clash.
But music isn't a seniority contest. It's about resonance. Right now, Peso Pluma resonates with the youth of the world more than almost any other artist. He speaks their language. He wears their clothes. He shares their anxieties and their triumphs.
The fact that people are so obsessed with how old is Peso Pluma proves that he’s an anomaly. He’s achieved "legend" status metrics—billions of streams, sold-out arenas—while still being young enough to get carded at a bar in some parts of the world.
Moving Forward: What’s Next for the 26-Year-Old?
Hassan isn't slowing down. He’s currently in a phase of experimentation. We’re seeing him lean more into different sounds, maybe even some more mainstream pop or electronic influences.
At 26, his voice is also maturing. If you listen to his earliest recordings compared to his latest live performances, there’s a weight and a control that wasn't there before. He’s growing up in front of us.
Actionable Takeaways for Fans and Observers
If you’re trying to keep up with the Double P phenomenon, here is how you can stay ahead of the curve:
- Watch the Collaborations: Peso Pluma uses collaborations to bridge into new markets. His work with Brazilian artists like Anitta shows he’s looking at the South American market next.
- Follow the Label: Don't just watch Hassan. Watch the artists he signs to Double P Records. That’s where the "next" Peso Pluma will likely come from.
- Ignore the Mullet, Listen to the Bass: Don't get distracted by his fashion. The real innovation is in the orchestration—how he uses the tololoche (double bass) to provide a rhythmic foundation that rivals any hip-hop beat.
- Check the Tour Dates: His live show is where the energy of his youth really shines. It's high-octane and very different from a traditional seated concert.
Peso Pluma being 26 is perhaps the most interesting thing about him. He’s the bridge between a storied Mexican past and an uncertain, digital future. Whether you love the music or can’t stand the rasp, you can’t deny that he’s the defining voice of his generation. He has plenty of time to evolve, and based on the last two years, he’s going to use every second of it.
The "Double P" era is just getting started. Keep an eye on his release schedule—at the rate he's going, he'll have another three albums out before he hits 30.