You’ve probably seen the name pop up in some dark corner of TikTok or a Reddit thread and wondered how a guy selling baking supplies ended up in the middle of a massive internet firestorm. It’s a weird story. Honestly, it’s one of those "only in the 2020s" sagas where a niche business meets a public meltdown, and suddenly everyone is talking about parchment paper Brandon Howard.
But before we get into the drama that basically nuked his reputation, we have to look at how he even got there. This wasn't some corporate suit who climbed a ladder. Howard was an entrepreneur who saw a weird, specific gap in a growing market and jumped on it before anyone else realized there was money to be made.
The Pivot From Cannabis to Cookies
Brandon Howard didn't start out trying to be the king of the kitchen. In the early 2010s, he was deep in the California cannabis scene. If you know anything about "dabs" or concentrates, you know that the process of extracting oil from the plant is messy.
He realized that people were constantly running to Walmart to buy parchment paper to handle sticky resins. It was a bottleneck. So, Howard started buying paper in bulk, cutting it into specific sizes—think 4x4 or 5x5 squares—and selling it directly to processors.
He basically cornered the "extraction paper" market.
Eventually, around 2020, he decided he was done with the cannabis industry. He wanted something "cleaner" and more scalable. He spent five figures to buy the domain parchmentpaper.com and launched a brand aimed at home bakers and professional chefs. He wanted to take on giants like Reynolds. For a while, it actually looked like he might succeed.
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Why Parchment Paper Brandon Howard Became an Internet Villain
The downfall of the parchment paper Brandon Howard brand didn't happen because the paper was bad. It happened because of a single TikTok comment.
It sounds ridiculous, right? One comment.
But it wasn't just a "hot take." Howard began attacking creators—specifically women—who were posting videos about cooking at home. He reportedly left hostile, sexist, and bizarre comments on videos where people were just... baking.
One of the most famous instances involved him attacking a creator for showing her dad cooking for her. It was weirdly aggressive. He didn't just stop at one comment, either. He reportedly started doxxing people, signing them up for spam email lists, and responding to every bit of criticism with a level of vitriol that made people's heads spin.
The internet does not forget that kind of thing.
Within days, the hashtag #parchmentpaper was flooded. People weren't looking for baking tips anymore; they were watching a CEO dismantle his own company in real-time. Reviews on Trustpilot for his sites, like blacklabelpaper.com, plummeted to one star. People started calling his products "AliExpress rebrands" and "the tears of Brandon."
The Aftermath of the Meltdown
If you try to visit his main sites today, you might find a "404" or a redirect to something completely unrelated, like a YouTube video.
- The brand value vanished overnight.
- He lost his B2B distributors who didn't want to be associated with the toxicity.
- The domain he paid five figures for became a liability rather than an asset.
It’s a cautionary tale about "founder-led" brands. When your face and your name are the brand, your personal behavior is the marketing. If you act out, the business pays the price.
Common Misconceptions: The "Other" B. Howard
There is a huge point of confusion you should probably know about. There is another Brandon Howard, often known as B. Howard, who is a singer and producer.
For years, people have speculated that B. Howard is the secret son of Michael Jackson. This Brandon Howard has nothing to do with the parchment paper scandal. They just share a name.
If you’re searching for parchment paper Brandon Howard, you’re looking for the entrepreneur behind the extraction and baking paper company, not the guy who sounds exactly like the King of Pop. It’s an easy mistake to make given how much digital ink has been spilled on both of them for very different reasons.
Actionable Insights for the Savvy Consumer
If you're looking for high-quality parchment paper and you want to avoid the drama, there are plenty of alternatives that don't come with a side of internet beef.
- Check the GSM: If you're doing high-heat baking or extraction, look for paper with a higher "grams per square meter" (GSM). It's thicker and won't tear.
- Silicone Coating: Make sure it's genuine vegetable parchment with a double-sided silicone coating. Some "cheap" brands use wax, which will smoke in your oven.
- Check Recent Reviews: Before buying from a boutique brand you found on social media, check Trustpilot or Reddit. If the recent reviews are all about a CEO’s behavior rather than the paper, that’s a red flag for shipping and customer service issues.
The story of parchment paper Brandon Howard is basically a lesson in how to lose a million-dollar business over a TikTok comment. It’s a reminder that in 2026, your "digital footprint" isn't just a buzzword—it's your bottom line.
To get the most out of your kitchen supplies, stick to brands with transparent sourcing and stable leadership. If you're looking for professional-grade paper for high-heat tasks, look for unbleached, FSC-certified options from established culinary suppliers who focus on the product, not the comments section.