You’ve probably seen the headlines. The "Palace of Love." The $195 million price tag. The revolving dance floor.
It's easy to look at Palazzo di Amore Beverly Hills and see it as just another monument to excessive wealth, a shiny trophy for a billionaire to park their ego. But honestly, the story behind this 25-acre compound is a lot weirder—and more interesting—than just a high number on a Zillow listing.
When Jeff Greene, a real estate mogul who famously made a fortune betting against the subprime mortgage crisis, bought the property in 2007, it wasn't even a house. It was a carcass. A legal mess left behind by a Saudi businessman. Greene picked it up for about $35 million at a judicial auction. He thought he’d flip it. He thought he’d be in and out.
Eight years later, he was still building.
The Reality of 53,000 Square Feet
The scale of this place is hard to wrap your head around if you haven’t lived in the "Giga-mansion" world. We aren't talking about a "big house." We are talking about 53,000 square feet of living space.
To put that in perspective, the average American home is about 2,500 square feet. You could fit twenty-one average homes inside Palazzo di Amore and still have room for the bowling alley.
Why the Construction Took Forever
Greene didn't just paint the walls. He brought in Mohamed Hadid—yes, the developer and father of Gigi and Bella—to oversee the madness. They hired architect Bob Ray Offenhauser and designer Alberto Pinto.
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They did things like:
- Importing 70-year-old olive trees to make the grounds look "instant-old."
- Using a 17-step painting process that involved hand-applied antiquing.
- Carving out a quarter-mile-long tree-lined driveway that feels like a gauntlet for anyone who isn't a billionaire.
Greene has been quoted saying that in hindsight, he never would have done it. The project became a black hole of time and money. But the result? A Mediterranean-style villa that sits on a promontory with views that stretch from the L.A. skyline all the way to the Pacific Ocean.
It's Basically a Private Resort (With Better Wine)
The "Amore" part of the name isn't just marketing fluff. Jeff Greene actually married his wife, Mei Sze Chan, on the property. Mike Tyson was the best man. You can't make this stuff up.
Most people focus on the 12 bedrooms and 23 bathrooms, but the "Entertainment Center" is where things get truly wild. It’s a separate 15,000-square-foot building. Inside, there's a 50-seat movie theater with a dressing room (for live performances, obviously), a two-lane bowling alley, and a "discotheque" featuring a revolving dance floor and a professional-grade laser light system.
It’s a nightclub. In a house.
The Vineyards
Unlike many L.A. estates that have "decorative" vines, Palazzo di Amore actually produces wine. We’re talking about two full-time winemakers on staff. They produce several hundred cases a year under the "Beverly Hills Vineyards" label.
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The property has:
- A 3,000-bottle wine cellar for the stuff you drink daily.
- A 10,000-bottle temperature-controlled storage room for the serious collection.
- A dedicated tasting room with barrels.
The Pop Culture Pivot
For years, the house sat on the market. It was listed at $195 million in 2014, then dropped to $149 million, then $129 million. It became a bit of a joke in real estate circles—the house that was "too big" even for Beverly Hills.
Then 2024 and 2025 happened.
The house found a weird second life as a content hub. Twitch star Kai Cenat moved in for a massive streaming residency. Suddenly, the halls that were designed for Saudi royalty and billionaire galas were filled with cameras and "Roomies" content. Kim Kardashian, LeBron James, and Snoop Dogg all showed up.
Greene, who is now in his 70s, admitted he didn't even know who Kai Cenat was, but his kids did. That viral attention actually helped breathe new life into the listing. As of late 2025, the property is back on the market with a refreshed $195 million asking price, handled by agents like Erwin Nicholas and Patrick Michael.
Is it Actually Worth $195 Million?
This is the question every real estate nerd asks.
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Value at this level is subjective. If you look at "comps," there aren't many. You have The Manor (the former Spelling estate) and The One, which sold for much less than its original $500 million asking price.
However, Palazzo di Amore has something most modern white-box mansions lack: acreage. It’s 25 acres in the 90210 zip code. Most Beverly Hills "estates" are on one or two acres. You’re essentially buying a private park with a castle in the middle of it.
There's also the "rental" factor. When it isn't for sale, it rents for astronomical numbers. We are talking $300,000 to $400,000 a month. It’s been a go-to for Middle Eastern royalty and tech moguls who want to "try on" the Beverly Hills lifestyle before committing to a purchase.
The Trade-offs
Honestly, a house this big is a logistical nightmare.
- Staffing: You need a small army to keep the marble polished and the 27-car garage clean.
- Taxes: The property taxes alone could fund a small town.
- Privacy vs. Isolation: While it's behind three sets of gates, living on a 25-acre promontory can feel a bit like living in a very expensive cage.
What’s Next for the Palace of Love?
The property currently exists in a strange limbo. It’s a "legacy" estate. It’s a piece of L.A. lore. It’s a TikTok backdrop.
If you’re watching the luxury market, keep an eye on how long it stays listed this time around. With the recent rise in "experience-based" luxury real estate—where houses are bought as much for their branding as their bedrooms—the Palazzo’s history of celebrity parties and viral streams might actually be what finally gets it sold.
Practical Steps if You’re Following This Market:
- Check the Land-to-Building Ratio: When evaluating high-end Beverly Hills real estate, always look at the acreage. The 25 acres here are why the price stays so high even when the "style" of the house fluctuates in popularity.
- Watch the Tax History: If you’re curious about what a property like this actually costs to hold, public records (like those seen on Zillow or Redfin) show tax assessments that are often shockingly lower than the asking price, but the "supplemental" taxes after a sale at $100M+ are what really hurt.
- Follow the Agents: Erwin Nicholas and the Altman Brothers often post "behind the scenes" footage of these estates on social media. It’s a better way to see the actual layout than through airbrushed listing photos.
Whether it sells for the full $195 million or ends up being subdivided into five smaller luxury lots—a real possibility mentioned by some developers—Palazzo di Amore remains the ultimate case study in what happens when "more" is never quite enough.