Honestly, at this point, October basically belongs to Paige Spiranac. While most of us are still arguing over whether candy corn is actually edible or just wax in disguise, the former pro golfer is usually three weeks deep into a costume marathon that would make a Hollywood wardrobe department sweat.
If you were online this past Halloween, you definitely saw it. The red hair. The purple gloves. The "drawn that way" energy.
For 2025, Spiranac capped off her annual "31 Costumes in 31 Days" challenge with a Jessica Rabbit transformation that basically broke the golf-adjacent corner of the internet. It wasn’t just a dress; it was a full-blown production. And yeah, it’s probably the most talked-about look she’s ever done, which is saying a lot for someone who once dressed as a Street Fighter character and caused a literal server meltdown.
The 2025 Finale: What Most People Get Wrong
People think Paige just throws on a wig and calls it a day. It’s actually way more calculated than that. For the Jessica Rabbit reveal on October 31, 2025, she didn’t just wear a red dress; she wore a scarlet, floor-length sequined gown with a slit that—honestly—defied the laws of physics.
She ditched her signature platinum blonde for a deep, auburn wig. It changed her entire vibe. She posted it with the caption "Happy Halloween from Jessica Rabbit," and within minutes, the comments were a sea of "spot on" and "best one yet."
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What’s wild is the timing. She dropped this right in the middle of the Internet Invitational, a massive $1 million golf tournament for creators backed by Dave Portnoy and Barstool Sports. So, while she was doing commentary and tracking rivalries on the course, she was also managing this massive viral fashion moment. That’s the "Spiranac Brand" in a nutshell: one part scratch golfer, one part master of the algorithm.
A Quick Look Back: The Evolution of the Costume Queen
Before she was Jessica Rabbit, she was constantly raising the bar. We’ve seen a lot of these over the years, but a few stand out as the "Mount Rushmore" of Paige Spiranac Halloween costumes:
- The 2022 Cammy (Street Fighter): This might be her most iconic "nerd culture" moment. She wore the high-cut green leotard, the red beret, and the pigtail braids. It was a collaboration with Swag Golf, and people still talk about it.
- The Velma (Scooby-Doo): This one became so popular she actually brought it back for a livestream in 2024. It’s the orange turtleneck and glasses—simple, but it worked way better than it had any right to.
- The Happy Gilmore Tribute: She recently did a nod to Julie Bowen’s lingerie-and-beer-pitchers scene from the original movie. Given her cameo in the Happy Gilmore 2 sequel (which dropped in 2025), this felt like a massive full-circle moment for her fans.
Why the "31 Days" Strategy Actually Works
You’ve gotta wonder: why go through the effort of 31 different outfits? It sounds exhausting. Basically, she moved the "full" experience behind a paywall on her subscription site, Passes.
She’s been pretty transparent about why. She wanted a place where she could post this stuff without getting shadow-banned by Instagram’s increasingly sensitive filters. By giving the "teasers" to her 4 million+ followers for free and keeping the high-production stuff for subscribers, she’s turned Halloween into a massive business lever.
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It’s not just about being "the girl in the costume" anymore. She’s leaning into the "cosplay" tag. In interviews, she’s mentioned that the character-based looks—like Captain America, Sailor Moon, and Harley Quinn—are her personal favorites because they let her play a role rather than just "being Paige."
The "Costume Contest" That Isn't a Contest
There’s this weird phenomenon where every other golf influencer now tries to mimic the 31-day countdown. Imitation is the sincerest form of flattery, I guess? But nobody quite hits the same engagement numbers.
Part of that is the "E-E-A-T" factor (Experience, Expertise, Authoritativeness, and Trustworthiness). People trust Paige because she was a Division I golfer at San Diego State. She’s not just a model holding a club upside down. When she dresses as a character, there’s usually a wink and a nod to her actual sports background or a specific brand partnership, like her work with Maestro Dobel Tequila or Rewind Golf.
How to Pull Off a "Spiranac-Style" Look
If you’re looking to replicate one of these looks (good luck), there’s a formula. It’s never just a "baggy" costume from a plastic bag at Spirit Halloween.
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- Tailoring is everything. Most of her 2025 outfits, especially the "promotional" golf uniform ones, featured performance-ready fabric—think 88% polyester and 12% spandex. It’s athletic wear disguised as a costume.
- The Wig makes the woman. She’s used everything from pink bobs to the Jessica Rabbit auburn waves. It’s the easiest way to break the "Paige" mold.
- High-Low Styling. She often pairs a "sexy" top with actual golf spikes or chunky sneakers. It keeps it grounded in her "golf girl" identity.
Dealing with the Critics
It hasn’t all been smooth sailing. Spiranac has been vocal about "trolls" and body shamers, especially after a 2022 incident where she felt "immense pressure" to look perfect after some unflattering stadium lighting went viral.
She uses these costumes as a way to take back the narrative. By leaning into "drawn characters" like Jessica Rabbit or Cammy, she’s almost satirizing the idea that she has to be a perfect, filtered human being 24/7. It's a "if you're going to talk about me anyway, I might as well give you something worth talking about" mentality.
What's Next for the Spiranac Brand?
Now that the 2025 Halloween season is in the rearview mirror, the focus has shifted to her 2026 Calendar. She’s already teased that the quality and layout are "miles ahead" of previous years.
If you're trying to keep up with her next move, your best bet is to follow her "Passes" platform or her X (Twitter) feed, where she usually drops the "safe for work" versions of her viral hits.
The main takeaway from the 2025 Jessica Rabbit era? Paige Spiranac isn't just a "golf influencer" anymore. She's a high-level content strategist who happens to have a mean swing and a very, very large wardrobe budget.
Actionable Next Steps:
- Check her "Passes" profile if you want to see the archived 2025 "31 Days" list, as most of the high-res photos never made it to Instagram.
- Look for the Jessica Rabbit dress details on her affiliate links; she often tags the specific designers or brands (like Swag Golf) that help build these custom pieces.
- Stay tuned for her 2026 Calendar launch, which usually happens right after the Halloween hype dies down to capitalize on the end-of-year traffic.