So, you’re looking at your finger and thinking it’s a bit too bare. Or maybe you’re just tired of that chunky smartwatch vibrating every time some random person likes your photo on Instagram. You want the data, but you don't want the screen. Enter the smart ring. Specifically, the one everyone is talking about right now.
But let’s be real. When you start Googling the Oura Ring 4 cost, the numbers can feel a little like a moving target. It isn't just one price. It’s a math problem involving finishes, subscriptions, and whether or not you have a "pre-tax" piggy bank.
The Basic Math: How Much Is the Oura Ring 4?
If you just want the entry-level experience, you're looking at a starting price of $349.
That gets you the Silver or Black finishes. They’re classic. They look like actual jewelry. But here is where it gets tricky: if you want the Gold, Rose Gold, or the Stealth (that matte black look), the price jumps. You’re suddenly at $399 or even $499 for the high-end Ceramic options that dropped recently.
It's a lot for a tiny circle of titanium.
I’ve spent a lot of time tracking these prices, and honestly, the "cost" is rarely just that one-time swipe of the card. You have to think about the Oura Membership.
Without the subscription, your expensive ring basically becomes a very smart paperweight. It’ll give you three basic scores—Sleep, Readiness, and Activity—but it won't tell you why those scores are what they are. To see the actual heart rate graphs, the stress tracking, and the new "Smart Sensing" data, you have to pay $5.99 a month.
Or you can do the annual plan for $69.99. Most people I know just bite the bullet on the annual one because, let's face it, nobody wants another $6 charge hitting their bank account every 30 days.
Breaking Down the Finishes and Tiers
Why does the color change the price so much? It’s basically the coating process. The Silver and Black are the standard PVD coatings. The Gold and Rose Gold use a more intensive process to make sure they don't scratch off the second you grab a barbell or a door handle.
Here is a quick look at how the pricing usually shakes out in the wild:
- Silver & Black: $349 (The "I just want the tech" tier)
- Brushed Silver & Stealth: $399 (The "I want it to look cool" tier)
- Gold & Rose Gold: $449 - $499 (The "This is an engagement ring for my health" tier)
- Ceramic (Tide, Midnight, Cloud): $499 (The newest 2026 additions)
The "Invisible" Costs You Need to Know
Don't forget the sizing kit. It’s $10.
Now, Oura is pretty good about this—they usually give you a $10 credit toward the ring when you buy the kit, so it’s technically "free" in the end. But you have to pay it upfront. Do not skip this. The Oura Ring 4 fits differently than the Gen 3 because the sensors are recessed. If you use your old Gen 3 size, there’s a massive chance it’ll be too loose or too tight.
Then there’s the battery reality.
The Oura Ring 4 cost should also be measured in longevity. It's rated for about 8 days now, which is a step up from the 6-7 days on the old model. But batteries degrade. If you’re planning on keeping this for three or four years, you’re looking at a total cost of ownership (hardware + 3 years of membership) of somewhere around $560 to $700.
Can You Get It for Less?
Honestly? Rarely.
Oura isn't like Samsung. They don't do "buy a phone, get a ring for $50" deals very often. However, there are three ways to actually save money that most people overlook:
- HSA/FSA Funds: This is the big one. Since the Oura Ring 4 is a legitimate health-tracking device that monitors things like heart rate variability and temperature, it is FSA/HSA eligible. If you have money sitting in a health savings account, you can use those pre-tax dollars to buy the ring and the membership. That’s effectively a 20-30% discount depending on your tax bracket.
- Retailer Sales: Check Best Buy or Amazon. Every once in a while, they’ll knock $30-$50 off, especially around Black Friday or "Prime" days. In early 2026, we've even seen some exclusive codes at places like Boots if you're in the UK.
- Refer-a-Friend: If you know someone who already has one, ask them for a link. Oura often runs a program where a friend can give you $40 or $50 off, and they get a free sweatshirt or something for their trouble.
The Competition: Is It Worth the Premium?
When you compare the Oura Ring 4 cost to something like the Samsung Galaxy Ring ($399), it looks competitive—until you remember the subscription. Samsung doesn't charge a monthly fee.
Then you have the Ultrahuman Ring Air which usually sits around $349 and also has no subscription.
So why do people keep buying the Oura? It’s the software. Honestly, the Oura app is just better. It feels like it was designed by humans for humans, not by engineers for robots. It tells you to "take it easy" when you're getting sick. It tracks your cycles with insane accuracy if you're using it for women's health.
You're paying a premium for the "brain" of the device, not just the titanium.
What Should You Actually Do?
If you’re on a budget, look for a refurbished Gen 3. You can find them for under $250 now, and they still do 90% of what the 4 does.
But if you want the best accuracy—especially if you have smaller fingers where those old sensor bumps used to dig in—the Oura Ring 4 is the move.
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Here is your 2-step plan to not get ripped off:
- Check your HSA/FSA balance first. If you've got the funds, buy it through an eligible portal or save your receipt.
- Buy the sizing kit separately on Amazon or Best Buy before committing to the color. Sometimes you think you’re a size 9, but in the new recessed sensor design, you’re actually a 10.
Total it all up before you click buy. It’s an investment, but for a lot of us, knowing why we woke up feeling like a zombie at 3:00 AM is worth the price of admission.