Honestly, if you've ever stepped into an Ollie’s Bargain Outlet, you know the vibe. It’s chaotic, it’s packed with random branded cereal and discounted air fryers, and the "Ollie" caricature is everywhere. But while shoppers are hunting for $5 star-brand shampoos, Wall Street is hunting for something else: stability. Ollies stock price today is sitting at **$116.61** as of the last market close on Friday, January 16, 2026.
It’s been a bit of a rollercoaster lately. Just a few days ago, the stock was hovering near $118, but it dipped about 0.59% to end the week. Nothing to panic about, but definitely enough to make you squint at the charts. If you’re looking at the ticker OLLI, you're seeing a company that basically thrives when the rest of the economy feels "sorta" shaky. When people want to save money, they go to the place with the "Good Stuff Cheap" motto.
What is Driving Ollies Stock Price Today?
The market is closed today, Sunday, January 18, but the buzz hasn't stopped. Traders are chewing on the fact that the company just came off a massive growth spurt. In their last big update, they revealed they opened 32 new stores in a single quarter. That’s a record. They now have 645 stores across 34 states.
Why does this matter for the stock? Because Ollie’s isn’t just a retail play; it’s a real estate play. They’ve been snapping up "second-generation" sites—basically the shells of old Big Lots or other retailers that didn't make it. This keeps their costs low. When their CFO, Robert Helm, talks about "dark rent" from acquired bankruptcy sites, he’s talking about the growing pains of expansion. It’s expensive up front, but it sets the stage for future cash flow.
The Numbers That Actually Matter
Investors are obsessed with the "Ollie’s Army." It sounds like a joke, but with 16.6 million members, this loyalty program is the engine. These members spend about 40% more per visit than non-members. In the last quarter, membership grew by 12%.
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What’s even more interesting is who is joining. Usually, you’d think of discount stores as a "down-market" thing. But lately, higher-income households are "trading down." They’re looking at their grocery bills, seeing the price of name-brand soap, and deciding that maybe the "fancy stores" aren't worth it anymore.
- EPS (Earnings Per Share): They recently reported $0.75, beating the $0.71 estimate.
- Revenue: Clocked in at $613.6 million, up 18.6% year-over-year.
- P/E Ratio: Currently around 32.21.
That P/E ratio is a bit high for a retailer. For context, many of its peers trade closer to 18 or 19. This means investors are paying a premium because they expect Ollie’s to keep growing at this breakneck pace. It’s a "growth stock" disguised as a junk shop.
The Technical Side: Is It a Buy or a Hold?
Technically speaking, the stock is in a "kinda" weird spot. It recently crossed above its 50-day moving average, which usually signals a bullish trend. But then it hit a "pivot top" on January 12 and has been sliding since.
If you're a chart nerd, you'll notice the stock has support at $114.09. If it falls below that, the next safety net is way down at $109.63. On the flip side, there’s a ceiling—resistance—at $118.66. Until it breaks through that ceiling with some real volume, it might just keep bouncing around in this range.
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Most analysts are still leaning toward a "Moderate Buy." The average price target is sitting around $142.14. That’s a potential 21% upside if the company hits its marks. But honestly, the market is fickle. If they miss their next earnings report—estimated for March 18, 2026—that premium valuation could evaporate fast.
What Most People Get Wrong About OLLI
People think Ollie’s is just a dollar store. It isn't. Dollar stores rely on high-frequency, low-margin items like milk and bread. Ollie’s is about the "treasure hunt." They buy closeouts. If a major toy company overproduces a certain action figure, Ollie’s buys the whole lot for pennies on the dollar and sells it to you for $10 instead of $30.
This model is hard to replicate online. Amazon can’t really do "closeouts" the same way because the inventory is too inconsistent. This "Amazon-proof" nature is why the stock has a 3-year total return of about 120%.
Challenges on the Horizon
It’s not all sunshine and bargains.
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- Tariffs: Since they sell a lot of imported goods, any shift in trade policy hits them. They actually saw a 10 basis point drop in gross margin recently because of supply chain and tariff costs.
- Wage Inflation: It’s getting more expensive to staff 600+ stores.
- Digital Shift: They are finally moving away from those old-school newspaper flyers and into digital marketing. It’s working, but it’s a big cultural shift for a company that prides itself on being "low-tech."
What You Should Do Next
If you’re holding OLLI, or thinking about jumping in, you need to watch the $114 support level closely this week. If the market opens on Tuesday (following the holiday) and it stays above $115, the momentum might build back toward $120.
Actionable Steps:
- Check the 200-day moving average: It’s currently around $125.69. The stock is trading below this, which suggests the long-term trend is still trying to find its footing.
- Watch the March 18 Earnings: This will be the "make or break" moment for the fiscal year. Look specifically at "Comparable Store Sales." They need to stay in that 3% to 5% range to justify the current price.
- Monitor "Ollie's Army" growth: If membership growth slows down, the stock will likely follow.
Keep an eye on the volume. If the stock price drops but the volume is low, it’s usually just noise. If it drops on high volume, someone big is selling. Stay sharp.