You’ve seen the yellow and red signs. "Good Stuff Cheap." It’s a tagline that feels like a throwback to a different era of retail, and honestly, that’s exactly what it is. When the Ollie's Black Friday ad 2024 finally leaked last November, it didn’t look like the sleek, minimalist PDFs from Apple or Target. It was a chaotic, 12-page explosion of brand names and deep discounts that felt more like a treasure map than a circular.
People always ask if the deals are actually real. Or if it’s just the stuff other stores couldn't sell. Well, it's both. That’s the "closeout" business model. When a major brand overproduces or a big-box retailer changes their packaging, Ollie’s buys the leftovers for pennies. During Black Friday, they pass those pennies onto you.
The Door-Busters Everyone Chased
The 2024 event kicked off at 5:00 AM on Friday, November 29th. If you weren't standing in the cold with a coffee in your hand by 4:45, you probably missed the "Jackpot" deals.
The standout of the Ollie's Black Friday ad 2024 was arguably the electronics section. They had Bluetooth True Wireless Aero earbuds for $4.99. Think about that. Five bucks for headphones. Were they AirPods? No. Did they work for a gym session? Absolutely.
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Then there was the kitchen gear. They had the Ninja 6-qt Multi-Cooker for $49.99. If you checked the "fancy stores" (as Ollie's calls them), you were looking at $80 or $90 for the same model. They also featured a Chefman Toaster Oven Air Fryer for $119.99, which became a focal point for many shoppers looking to upgrade their countertop game without breaking a hundred-and-fifty.
Toys: The Real Reason the Aisles Get Clogged
Ollie’s is secretly a toy powerhouse during the holidays. The 2024 flyer was heavy on brands like Nerf, Disney, and Fisher-Price.
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- Tickle Me Elmo: $12.99. A classic that usually retails for double.
- Frozen Dolls 2-Pack: $29.99 for the singing sisters.
- Star Wars Black Series Figures: $9.99. Collectors know these usually go for $18 to $25.
- Nerf Menace Incisor Blaster: $19.99, including 20 darts.
The thing about Ollie’s is that the inventory is finite. Once the Frozen dolls are gone, they aren't coming back from a warehouse in the back. They’re gone. This creates a weirdly high-stakes shopping environment that you don't get at a place like Walmart.
The Weird Stuff You Didn't Know You Needed
Black Friday isn't just about TVs and toys. It’s about the random things that make life slightly better. The 2024 ad featured 12 lb weighted blankets for $19.99. If you’ve ever priced those out at a department store, you know $20 is a steal.
They also had 5ft wooden block "Jenga style" towers for $29.99. Perfect for a backyard party, assuming you have the patience to set it up. And let's not forget the $1.99 wrapping paper. It’s the kind of thing you forget to buy until Christmas Eve, but getting it for two bucks in November is just smart.
Why the Ollie's Army Matters
If you aren't in the "Ollie's Army," you're doing it wrong. It's their loyalty program. During the 2024 Black Friday run, members often got "ranks" that led to extra percentages off or early access to certain flyer info. It’s not a fancy app-based thing; it’s a physical card or a phone number. It’s old school.
Things to Keep in Mind
Not everything in the Ollie's Black Friday ad 2024 was a "buy immediately" situation.
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- Check the Dates: Some items are refurbished. The ad usually labels them, but you have to look closely at the fine print.
- The "Their Price" Comparison: Ollie’s loves to list a higher price and say "theirs." Usually, that refers to the original MSRP or the price at a high-end department store. It’s a real price, but maybe not the price you’d find at a discounter.
- No Rainchecks: Because they deal in closeouts, if they run out of the $9.99 Remington Rotary Shaver, they can’t just order more for you.
Strategy for Future Sales
If you missed the 2024 boat, the pattern is usually the same every year. The ad drops about a week or two before Thanksgiving. The store opens at 5:00 AM on Friday.
The best way to handle an Ollie's run is to go straight for the center aisles where the "as seen on TV" and name-brand toys are staged. The books are usually a safe bet too—hardcover bestsellers often drop to $3.99 during the Black Friday push.
Actionable Next Steps
- Locate Your Store: Use the store locator on the official website to find the branch nearest to you, as stock varies wildly by location.
- Sign Up Early: Join the Ollie's Army now so you have your card ready for the next big flyer drop.
- Check the Weekly Flyer: While Black Friday is the big one, they release new flyers every week or two that often contain the leftovers from the holiday sales at even lower prices.