You see them everywhere. One minute they’re lip-syncing to a sped-up Kanye West track and the next they’re showing off a $1,000 skincare routine that would make most adults weep. North West and Penelope Disick aren't just kids with famous last names anymore. They are the primary architects of the Kardashian-Jenner brand’s survival in a post-cable world. Honestly, if you aren't paying attention to how these two navigate the weird, blurry line between childhood and global influencer status, you’re missing the biggest shift in celebrity culture we've seen in a decade.
It’s wild to think about.
North is the eldest daughter of Kim Kardashian and Kanye West. Penelope—often called "P" by the family—is the daughter of Kourtney Kardashian and Scott Disick. They’re barely teenagers, yet they command more engagement on TikTok than most Fortune 500 companies. It isn't just about the wealth, though the private jets and designer bags are hard to ignore. It’s about the "best friend" energy.
The Shared Reign of North West and Penelope Disick
The internet loves a duo. From the moment they were born—North in 2013 and Penelope in 2012—the media has treated them like a package deal. They’ve gone to the same dance classes, shared mermaid-themed birthday parties, and now, they’ve conquered social media together.
But their vibes are totally different.
North West is a chaotic, creative force. She’s her father’s daughter through and through. You see it in her "special effects" makeup tutorials where she turns herself into a realistic zombie or a Grinch-like creature. She doesn't care about looking "pretty" in the traditional sense; she cares about the art. On the other hand, Penelope Disick feels like the chill, aesthetic counterpart. Her content is often more about "Preppy" lifestyle vibes, organization, and those oddly satisfying "Get Ready With Me" (GRWM) videos.
Why the "Kim and North" Account Changed Everything
When Kim Kardashian launched a joint TikTok with North, people were skeptical. Was it just a PR move? Maybe. But what it became was a window into a mother-daughter dynamic that felt surprisingly... normal? Well, as normal as it gets when your house looks like a minimalist museum.
They post videos of themselves making pasta. They do hair tutorials. They participate in viral dance challenges. Because North has such a dominant personality, she often pranks Kim, showing a side of the "world’s most famous woman" that feels human. Penelope often pops up in these videos, or she’s over on her own joint account with Kourtney, "Kourt and P," doing similar bits.
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The genius here is accessibility.
The "Mini-Influencer" Controversy
It’s not all fun and filters. There is a massive, ongoing debate about whether North West and Penelope Disick should even be on these platforms. Critics like Bethenny Frankel have famously voiced concerns about the "over-sexualization" or "over-commercialization" of children in the spotlight.
Is it fair?
On one hand, these girls are growing up in a fishbowl. They didn't choose the paparazzi. On the other hand, by controlling their own narratives on TikTok, they are taking some of that power back. Instead of a tabloid photographer selling a grainy photo of them at the mall, they’re the ones hitting "record."
Kourtney Kardashian has been notably stricter with Penelope’s digital footprint compared to Kim’s approach with North. For a while, Penelope’s account was actually disabled for violating TikTok’s age policy (users must be 13, though parental supervision is the loophole they currently use). Kourtney has spoken on The Kardashians about setting boundaries, yet the allure of the "likes" is a powerful thing for any kid, let alone a Kardashian.
The Business of Being a Famous Kid
Let’s talk money. Or rather, influence.
Every time North West or Penelope Disick mentions a product—whether it’s a specific brand of "slimes," a Bubble skincare moisturizer, or a pair of Yeezys—that item sells out. They are influencers before they’ve even finished middle school. This is the "Nepo Baby" conversation on steroids.
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- Fashion: North has already appeared on magazine covers and walked runways.
- Beauty: Penelope’s interest in skincare has sparked a "Sephora Kids" trend that has dermatologists worried about kids using retinol too early.
- Music: North’s feature on Kanye’s Vultures track "Talking" made her one of the youngest people to ever hit the Billboard Hot 100.
It’s a machine. A very well-oiled, multi-billion dollar machine.
How North and P Compare to the Previous Generation
Think back to when Kim, Kourtney, and Khloé first started. They were in their 20s. They had Dash clothing stores and a reality show on E! that felt a bit gritty and chaotic. North West and Penelope Disick are entering the arena with a much higher level of polish and a much younger audience.
The kids watching them today don't watch cable TV. They don't care about Keeping Up With The Kardashians reruns. They care about what P is wearing to a birthday party or what North is drawing in her sketchbook.
This is a shift in "Brand Kardashian." The focus is moving away from the drama of the adults and onto the lifestyle of the children. It’s "Gen Alpha" marketing. It’s scary-smart. Honestly, North’s personality is so big that she often overshadows her mother in their videos. She’s funny. She’s sarcastic. She’s 100% herself, and that’s a currency that works incredibly well in 2026.
The Kanye Factor
You can't talk about North without mentioning Kanye West. His influence on her style and her "I don't care what you think" attitude is palpable. While Penelope seems to thrive in the California-cool, Poosh-adjacent world of her mother, North is clearly carving out a path as an artist.
Kanye has been vocal about his distaste for North being on TikTok. He’s posted rants about it. Kim, however, maintains that it’s a creative outlet for her daughter. This public tug-of-war adds a layer of "real-world" tension to the content. It reminds us that behind the ring lights and the designer clothes, there’s a complicated family dynamic at play.
What's Next for the Most Famous Cousins?
As they get older, the stakes get higher.
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We’re likely going to see North West launch her own brand sooner rather than later. There are already trademarks filed for skincare and toy lines. Penelope will probably follow in the lifestyle footsteps of Kourtney, perhaps becoming a face for a younger version of Lemme or Poosh.
The real test will be when they hit their mid-teens. Will they burn out? Will they pull a "Frances Bean Cobain" and retreat from the spotlight? Or will they become the CEOs of the entire Kardashian empire?
If current trends are any indication, North and P are just getting started. They aren't just "North West and Penelope Disick" anymore—they are the future of the American celebrity.
How to Navigate the Influencer Era as a Fan
If you're following their journey, it's worth keeping a few things in mind to stay grounded.
- Recognize the curation. Even the "messy" videos are often staged or edited. Don't compare your life (or your kid's life) to a billionaire's TikTok.
- Focus on the creativity. Regardless of how you feel about the family, North’s art and makeup skills are genuinely impressive for her age.
- Support age-appropriate content. There is a lot of pressure on young girls to look like adults. It’s refreshing when North and P just act like kids—playing with slime or making silly faces.
The fascination with these two isn't going away. Whether they’re at Paris Fashion Week or just hanging out in Hidden Hills, they have our attention. And in the attention economy, that’s the only thing that matters.
Keep an eye on the trademarks. If you want to see where the business is heading, watch the legal filings. Kim and Kourtney are already laying the groundwork for "North West" and "Penelope Disick" to be household names in the retail space by the time they can drive.
Follow the shift in platforms. While they dominate TikTok now, the next big app will likely be where they truly establish their independence from their mothers' shadows.
Watch the "Talking" performance. If you haven't seen North's live performances with her father, go watch them. It’s the clearest indication that she isn't just an "influencer"—she's a performer with genuine stage presence.