You’re driving up Frankford Avenue, dodging the usual Philly chaos, and you see it. It’s that familiar, neon-lit beacon. For a lot of people in the Northeast, New London Pizza Frankford isn't just a shop; it’s a time capsule.
But honestly? People get the "New London" thing mixed up all the time.
If you search for it, you’ll find a few different spots with similar names. You’ve got the New London Pizza at 7230 Frankford Ave, and then there’s the "Old London" spot further down. It’s a whole thing. Local legends say the "New London style" actually traces back to 1962, originated by a Greek founder who wanted a crust that was crispy, flaky, and—most importantly—not your standard thin-crust NY slice. It’s got that specific crunch.
The Crust Mystery
Most pizza in Philly falls into two camps: the paper-thin foldable slice or the thick, doughy square. New London sits right in the middle, staring them both down.
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The dough and sauce are made fresh daily. That's not just marketing fluff; you can taste the acidity in the tomatoes. It’s a Greek-style influence, which usually means the pizza is baked in a shallow pan with plenty of olive oil. The result? A bottom that’s basically fried to a golden crisp while the top stays gooey.
If you haven't tried their Meat Lovers Pizza, you're missing out on a literal mountain of pepperoni, sausage, bacon, ham, and meatballs. It’s heavy. It’s $13.20 for a small, and it will probably put you in a nap-state by 3:00 PM.
They also do this thing with beef pepperoni. Not everyone eats pork, and having a high-quality beef option is actually a huge win for the neighborhood. It’s a small detail that a lot of big chains just ignore.
Why the Location at 7230 Frankford Ave Matters
Location is everything. This specific New London Pizza has basically become a community hub.
You’ll see families grabbing the Monday Special—Spaghetti with Meatballs or Sausage for $8.70—while delivery drivers zip in and out. It’s the kind of place where the staff remembers your face even if you only show up once a month.
Beyond the Pie
Let’s talk about the Philly Panzarotti.
People argue about who has the best one, but New London’s version is a serious contender. It’s deep-fried, pocket-sized (sorta), and filled with enough molten cheese to be classified as a safety hazard.
Then there’s the Steak Stromboli.
- It’s packed with actual steak, not that grey mystery meat.
- The sauce is served inside, but you’ll probably want extra on the side.
- A small goes for about $12.75.
I’ve heard people complain that the filling-to-dough ratio can be hit or miss depending on who’s on the line that night, but when it’s hits? It’s a home run.
Dealing with the "Old vs. New" Confusion
So, here is the drama. There’s another spot called Old London Pizza at 3573 Frankford Ave.
The owners of the Old London location have been pretty vocal about not being affiliated with other "London" spots. They’ve been around since 1976 and pride themselves on a specific recipe that they claim others try to copy. Honestly, it’s a classic Philly food feud. One person swears by the "New" spot near the 7200 block; another will fight you in a Wawa parking lot defending the "Old" one.
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Pro tip: Check the address before you hit "order" on Grubhub. If you’re looking for the one with the crazy-large menu that includes everything from Fettuccine Alfredo with Shrimp ($16.60) to Baked Potatoes with Cheese Whiz, you’re likely looking for the 7230 Frankford Ave location.
The Reality of the Reviews
Is it perfect? No.
If you check the recent 2024 and 2025 feedback, you'll see some common gripes. Some people have mentioned delivery delays where the pizza arrives lukewarm. Others have noted that the cheese sometimes slides off the crust if the driver takes a corner too fast.
But then you see the "regulars." The people who have been ordering the Buffalo Chicken Pizza ($13.20) for ten years. They don't care about a 10-minute delay because the blue cheese and hot sauce combo is exactly what they crave. It’s consistent.
Surprising Menu Sleepers
Everyone goes for the pizza, but the Appetizer Sampler is a sleeper hit. For $10.80, you get:
- 3 mozzarella sticks (the gooey kind).
- 3 poppers.
- 3 broccoli bites.
- 6 onion rings.
- Curly fries.
It’s a lot of fried brown food, but it’s the perfect "I don't want to cook tonight" solution. Also, their Greek Specialty Pizza with feta, spinach, and olives is surprisingly fresh-tasting for a place that specializes in heavy meat toppings.
Actionable Insights for Your Next Order
If you're planning to give them a shot, don't just wing it.
First, stick to the specials. Their Tuesday Special—a small plain pizza for $7.80—is one of the best values in the city. Second, if you’re getting delivery, ask them to "well-done" the crust. Because it’s a pan-style Greek pizza, that extra minute in the oven makes the bottom structural enough to hold all those toppings.
Lastly, try the Jersey Shore Pizza. It’s a specific vibe that balances the sauce and cheese in a way that feels a bit more "down the shore" than the standard Northeast Philly grease-fest.
Grab your napkins. You’re going to need them.
To get the most out of your New London Pizza experience, try calling the shop directly at (215) 332-1511 rather than just using the apps—sometimes they have "in-house only" deals that don't show up on the third-party platforms.