If you’ve spent any time on social media over the last year, you’ve seen it. That specific shade of "New Heights" green. It’s everywhere. It is currently the unofficial uniform of a massive, cross-over fanbase that somehow bridges the gap between die-hard NFL Sunday Ticket subscribers and people who previously didn't know the difference between a tight end and a touchdown. Honestly, the explosion of new heights podcast merchandise isn't just about selling t-shirts; it’s a masterclass in how a side project becomes a lifestyle brand.
Jason and Travis Kelce have built something weirdly special. Most athlete podcasts feel like a chore—stiff, over-produced, and filled with "cliché" sports talk. But the Kelce brothers? They're basically just two guys arguing about whether a hot dog is a sandwich or if Jason can actually outrun a bear, all while drinking beer on camera. That authenticity is why people are currently refreshing the Homage website like they're trying to score Taylor Swift tickets. It's not just "merch." It's an entry ticket into the "92%ers" club.
What's Actually In The Collection?
The backbone of the new heights podcast merchandise ecosystem is their partnership with Homage. If you aren't familiar, Homage is that Columbus-based brand known for the super-soft, vintage-style shirts. They don't do that thick, cardboard-feeling cotton. They do the stuff that feels like you’ve owned it for ten years the second you pull it out of the mailer.
The "Big Yeti" shirt is the heavy hitter here. Travis earned that nickname back in college at Cincinnati, and it’s become a cornerstone of the brand. Then you’ve got the "92%ers" gear. For the uninitiated, that refers to the "statistic" the brothers cited early on claiming that a quarterback sneak works 92% of the time (a nod to the Eagles’ "Tush Push"). Fans latched onto it. Now, if you wear a 92%ers hat at an airport, someone is going to give you a nod. It’s a secret handshake in fabric form.
They also lean hard into the "Fat Batman" persona Jason adopted. It’s self-deprecating. It’s funny. It’s exactly what people want from their sports heroes—the realization that these multi-millionaires are just as ridiculous as the rest of us.
The Great Green Hoodie Shortage
Let's talk about the green hoodie. Specifically, the "New Heights" signature script hoodie. It’s a simple design. It shouldn't be this hard to get, right? Wrong.
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Every time a new batch drops, it vanishes. Part of this is the "Swift Effect." We have to acknowledge that once Travis started dating the biggest pop star on the planet, the demographic for new heights podcast merchandise shifted overnight. Suddenly, you had millions of new fans who weren't just looking for football stats; they wanted to support "the guy on the Chiefs." This led to massive sell-outs and a secondary market on sites like eBay where people are marking up hoodies by 200%. It's wild. But it's also a testament to the "limited drop" model that Homage and the Kelces have perfected. They don't over-saturate. They keep the demand high by keeping the supply just a bit too low.
The Quality Factor: Why This Isn't Just Cheap Swag
Look, we’ve all bought "influencer" merch before that falls apart after three washes. It’s annoying. You pay $45 for a shirt and the collar turns into a lasagna noodle by October.
The Kelces went a different route. By sticking with Homage, they ensured the quality stayed high. The fabric blends—usually a mix of polyester, cotton, and rayon—are designed for that "tri-blend" feel. It’s stretchy but holds its shape. When you're buying new heights podcast merchandise, you’re paying for the license, sure, but you’re also getting a garment that actually lasts.
And they keep it local-ish. Both brothers have strong ties to Ohio (Cleveland Heights roots, University of Cincinnati), so partnering with an Ohio-based company like Homage felt authentic. It wasn't just a corporate deal; it felt like a homecoming.
More Than Just Shirts: The Weird Stuff
It’s not just apparel anymore. The brand has expanded into things like:
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- The "New Heights" Beer Stein: Because obviously.
- Limited Edition Christmas Ornaments: A nod to their "Philly Special" Christmas albums.
- Signature "92%ers" Hats: Usually in that specific hunter green or a classic black.
People are buying this stuff because the show feels like a community. When Jason announces his retirement on the pod and he’s wearing a specific shirt, that shirt becomes a piece of history for the fans. It’s emotional. It’s weird to say about a podcast, but for many people, the Kelce brothers provided a sense of "brotherhood" during a time when sports media felt pretty cynical.
How To Actually Get Your Hands On It
If you’re trying to buy new heights podcast merchandise, you have to be tactical. If you wait for the tweet announcing a drop, you’re already too late. The botters and the super-fans are faster.
- Sign up for the Homage email list. They usually give a few hours' heads-up before a major restock.
- Follow the show’s Instagram religiously. They often leak new designs in the background of their recording sessions.
- Check the "Eagles Pro Shop" or "Chiefs Pro Shop" occasionally. While the main hub is Homage, sometimes team-specific collaborations pop up in the official NFL stores, especially during the playoffs.
The Business of Being Relatable
The genius of the Kelce brand is that it doesn't feel like a brand. It feels like a family business. When you buy a shirt with a drawing of Jason’s bearded face on it, it feels like you're supporting a friend, not a conglomerate.
But make no mistake, this is a massive business. The new heights podcast merchandise revenue likely rivals the actual ad-read revenue of the show. It’s a vertical integration that most creators dream of. They own the content, they own the IP, and they’ve partnered with a high-quality manufacturer to handle the logistics.
It’s also interesting to see how they handle "controversy" or memes. If something funny happens on a Wednesday episode, there is often a t-shirt concept being teased by Friday. That speed-to-market is why they’re winning. They aren't waiting for a board of directors to approve a design. They just do it.
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The Future of the Brand
With Jason retiring from the NFL and moving into a full-time media role (hello, ESPN!), the podcast is only going to get bigger. That means the merch will likely expand into more "lifestyle" categories. Don't be surprised if we see New Heights grilling gear, more "Dad-style" apparel, or even specialized athletic wear.
The "92%ers" aren't going anywhere. Even if the tush-push gets banned by the NFL, the name has stuck. It represents a specific type of fan: someone who loves the game, doesn't take themselves too seriously, and values a good story over a dry box score.
Practical Steps for Fans
If you're looking to start your collection or find that specific gift for a Kelce fan, don't just Google "Kelce shirt" and click the first ad. There are a lot of "bootleg" sites out there using low-res images of the logo.
- Stick to the official Homage site. It’s the only place where the brothers actually see a cut of the profit.
- Look for the "Vintage" label. Those are the ones with the best fit.
- Pay attention to the "Limited Edition" tags. Those items rarely come back once they’re gone.
- Wash on cold, tumble dry low. If you want that "Big Yeti" shirt to last through the 2026 season, treat the fabric with a little respect.
The reality of new heights podcast merchandise is that it has become a cultural touchstone. It represents a bridge between different worlds—sports, pop culture, and family dynamics. Whether you’re a "New Heights" fan because of the All-Pro blocks or because you love the banter, wearing the gear is how you show you’re part of the conversation. Just make sure you grab that green hoodie the second it restocks, because it won't be there five minutes later.
To ensure you get the most out of your gear, always verify the sizing charts on the official Homage site, as their "tri-blend" items tend to have a slightly more athletic, slimmer fit than standard heavy cotton tees. If you prefer a baggier look for game day, consider sizing up. Keep an eye on the official @newheightshow social accounts for "surprise drops" that often bypass the standard email notifications. Finally, prioritize the "Core Collection" for timeless pieces, as the "Episode Specific" drops are often one-time runs that become instant collector's items.