You know that feeling when you hop out of a hot shower, towel off, and within thirty seconds your skin feels like a crisp piece of parchment? It’s annoying. We’ve all been told to slather on thick creams, but the real battle starts before you even reach for the lotion. Most drugstore soaps are basically glorified detergents. They strip everything. That is exactly why Naturium The Glow Getter Multi-Oil Hydrating Body Wash went viral, and honestly, it’s one of those rare times where the hype actually matches the chemistry.
I’ve spent years looking at ingredient decks. Most "moisturizing" washes are just standard surfactants with a tiny splash of oil that gets rinsed down the drain. This one is different. It’s an oil-to-gel formula. It feels fancy, like something you’d find at a high-end spa in West Hollywood, but it’s sitting right there on the shelf at Target.
The Science of Why This Actually Hydrates
Let’s get into the weeds for a second. Your skin barrier is a delicate mix of lipids. When you use a harsh cleanser, you’re basically sandblasting those lipids away. Naturium The Glow Getter Multi-Oil Hydrating Body Wash uses a high concentration of surfactants derived from oils, specifically linoleic-rich oils like rosehip, jojoba, and sea buckthorn.
Sea buckthorn is the heavy hitter here. It’s packed with Omega-7. Most brands skip it because it's expensive or hard to stabilize, but Naturium puts it front and center. When this hits your skin, it doesn’t create that massive, mountain of bubbles you get from cheap dish soap. Instead, it transforms into a thin, milky emulsion. This is the "oil-to-foam" magic. It’s cleaning you, sure, but it’s also replenishing the fatty acids your skin loses during the washing process.
It’s about the pH level, too. Your skin is naturally slightly acidic, usually around a 5.5. A lot of bar soaps are alkaline, which is why they leave that "squeaky clean" feeling. Squeaky is bad. Squeaky means your acid mantle is screaming. Naturium keeps the pH balanced so you don't end up with that tight, itchy sensation on your shins or elbows.
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What Most People Get Wrong About Oil Washes
There is a huge misconception that if you have back acne or oily skin, you should stay away from Naturium The Glow Getter Multi-Oil Hydrating Body Wash. That is actually backwards.
Oil dissolves oil.
If you have "congested" skin on your body, using a harsh, drying wash can actually make your skin overproduce sebum to compensate. By using a lipid-heavy wash, you’re telling your skin, "Hey, we’re good, you don't need to freak out." Plus, the glycerin in this formula is a humectant. It pulls water into the skin.
You’ve probably seen people on TikTok saying this is a "dupe" for the L'Occitane Almond Shower Oil. Honestly? I think it’s better. The L'Occitane one smells incredible, but it uses MIPA-Laureth Sulfate. Naturium’s version feels more sophisticated in its surfactant choice. It’s more "skin-care" and less "fragrance-experience."
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Glycerin is the Unsung Hero
We talk a lot about the oils—jojoba, rosehip, squalane—but glycerin is doing the heavy lifting. This formula has a massive amount of it. Glycerin is cheap, so brands often overlook it in marketing, but it’s one of the most effective ways to prevent transepidermal water loss (TEWL). If a body wash doesn't have a high percentage of humectants, those fancy oils are just sitting on top of dry, dehydrated cells. Naturium gets the balance right.
How to Actually Use It for the "Glow"
If you just slap this on and rinse it off in five seconds, you’re wasting your money. Treat it like a treatment.
- Get the water warm, not scalding. I know, hot showers feel great, but they destroy your skin.
- Apply the oil to damp skin.
- Massage it in for at least 60 seconds. You want those lipids to actually interact with your skin.
- Watch the transformation. It starts as an oil and turns into a light, creamy lather.
- Rinse and pat dry. Don't rub.
If you do this, you'll notice a sheen. It’s not a greasy film—it’s just healthy, hydrated skin. It’s the kind of glow that makes you look like you actually drink a gallon of water a day, even if you’ve mostly had coffee.
The Scent Situation
Some people complain about the smell. It’s subtle. It’s not that "artificial vanilla cupcake" scent that lingers for six hours. It’s more of a botanical, slightly nutty aroma. If you’re looking for a body wash that doubles as a perfume, this isn't it. But if you have sensitive skin or you’re tired of fragrance-induced eczema flares, the mildness is a blessing. It plays well with whatever actual perfume you decide to wear later.
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Is It Worth the $16?
In a world where you can get a giant jug of generic body wash for five bucks, sixteen dollars feels like a jump. But you have to look at the concentration. Naturium The Glow Getter Multi-Oil Hydrating Body Wash is dense. You don't need three giant pumps to cover your whole body. A little goes a long way because of the oil content.
When you compare it to prestige brands like Nécessaire or OSEA, which charge $25 to $48 for similar oil-based cleansers, Naturium is a steal. You’re getting clinical-grade ingredients without the "luxury tax." Susan Yara, the founder, has a background in beauty journalism, and it shows in the formulation. She’s not just throwing ingredients at a wall; she’s building products that solve specific barrier issues.
The "Winter Skin" Savior
This product shines in the winter. When the heater is blasting and the humidity drops to zero, your skin usually gives up. I’ve found that switching to this wash in October prevents that "winter itch" that usually hits by December. It’s essentially a preventive measure. You’re hydrating while you’re cleaning.
The Actionable Insight: Your New Body Routine
Stop treating your body skin like it's tougher than your face. It's not. It has fewer sebaceous glands, which means it’s actually more prone to drying out.
Step 1: Swap your current foaming gel for Naturium The Glow Getter Multi-Oil Hydrating Body Wash. Use it daily.
Step 2: While your skin is still slightly damp (the "three-minute rule"), apply a ceramide-based lotion. This seals in the humectants from the wash.
Step 3: For extra dry areas like shins or elbows, layer a tiny bit of body oil over the lotion at night.
You’ll notice a difference in texture within three days. No more "ashy" skin. No more tightness. Just soft, resilient skin that actually reflects light. That’s the "glow" everyone is chasing. It’s not magic; it’s just proper lipid replacement.