Mike Lindell is a polarizing guy. Whether you see him as a marketing genius who built a literal empire out of foam scraps or a political lightning rod, there is no denying that he understands his audience better than almost anyone in the home goods space. The introduction of the MyPillow MyCross wasn't just another product launch; it was a deeply personal move that signaled a shift in how the brand communicates with its core customer base. People weren't just looking for a piece of jewelry. They were looking for a connection to the story of redemption that Lindell has preached since he first hit the airwaves.
Honestly, it’s about the intersection of faith and commerce.
When you look at the MyPillow MyCross, you aren't looking at a high-end luxury item meant to compete with Tiffany’s or Cartier. That’s not the point. It’s a series of silver and gold-toned necklaces that feature a distinct, flared cross design. Some come with small crystals; others are plain. But the "why" behind it is what drove the search volume. Lindell has often spoken about his past struggles with addiction and how his faith saved him. By launching a cross under the MyPillow brand umbrella, he effectively turned his personal testimony into a wearable product.
What is the MyPillow MyCross exactly?
It’s basically a collection of jewelry. Specifically, these are crosses designed to be affordable. You’ve got options ranging from standard sterling silver to 14k gold-plated versions. Most of them feature a specific aesthetic—usually a "flared" or "budded" cross style—which is often associated with various Christian traditions representing the Trinity.
The marketing wasn't subtle. It featured Mike Lindell himself wearing the cross in commercials, often alongside his standard pillow pitches. For a lot of people, this felt like a natural extension of the brand. For others, it was a confusing pivot. Why would a pillow company sell jewelry?
The answer lies in brand loyalty.
MyPillow isn't just a company that sells sleep products anymore. It has morphed into a lifestyle brand for a specific demographic that values American manufacturing and traditional Christian values. When a customer buys a MyPillow MyCross, they aren't just buying metal and a chain. They are buying into a community. They are supporting a man they feel represents their worldview. It's a fascinating case study in niche marketing where the product itself—the physical cross—is almost secondary to the sentiment it represents.
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The Construction and Quality of the Pieces
Let’s get real about the specs because that’s what people actually want to know before they enter their credit card info.
The pieces are typically made from .925 sterling silver. Some are then dipped in 14k gold. They aren't "fine jewelry" in the sense of being investment-grade bullion, but they are built to be durable enough for daily wear. Most come with a standard cable chain, usually around 18 to 20 inches. You’ll find that the stones used are generally cubic zirconia, not diamonds. This keeps the price point in that "giftable" range, usually under a hundred bucks, though prices fluctuate based on sales and those ubiquitous promo codes Lindell is famous for.
It's heavy. Not "pulling on your neck" heavy, but it has enough weight to feel substantial. People who bought the MyPillow MyCross often comment in reviews that they were surprised by the thickness of the metal. It doesn't feel like a cheap tin cracker-jack prize.
The Controversy and the Comeback
You can't talk about anything MyPillow-related without acknowledging the elephant in the room. The brand has faced massive headwinds. Big-box retailers like Walmart and Bed Bath & Beyond dropped the products years ago. This forced Lindell to move toward a direct-to-consumer model that relies heavily on his own platforms and conservative media appearances.
The MyPillow MyCross became a symbol of this "cancel proof" strategy.
By diversifying into jewelry, Lindell tapped into a market that isn't dependent on being stocked on a shelf at a local mall. He sells directly to the people who watch his livestreams. This creates a feedback loop. The more he is criticized, the more his core supporters want to buy the cross to show their solidarity. It's a unique economic phenomenon. It’s not just retail; it’s a statement of identity.
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Critics have pointed out that mixing religious symbols with aggressive political commentary can be off-putting. However, from a business perspective, it has allowed the company to maintain a revenue stream even when traditional advertising channels were closed off. It’s a scrappy, if controversial, way to keep a manufacturing plant running in Minnesota.
Comparison to Other Faith-Based Brands
If you look at other companies like Hobby Lobby or even smaller Etsy creators, the faith-based market is huge. Billions of dollars. But most of those brands stay in their lane. They sell crafts or home decor. MyPillow’s jump from foam pillows to the MyPillow MyCross is a much wider leap.
- It’s about the "Personal Brand" of the founder.
- It utilizes the existing shipping and logistics infrastructure already in place for pillows.
- It targets the exact same customer persona: 45-70 years old, faith-oriented, and politically engaged.
Why Quality Control Matters Here
One thing that often gets lost in the noise is the actual manufacturing. Lindell has always beat the drum of "Made in the USA." While many jewelry components are globally sourced—that's just how the silver market works—the assembly and distribution happen out of the same hubs that ship the pillows.
If you get a MyPillow MyCross and the clasp breaks, the customer service experience is the same one you’d get for a lumpy pillow. This is a double-edged sword. On one hand, the company has a massive customer service wing. On the other hand, the high volume of orders sometimes leads to shipping delays that have been well-documented in Better Business Bureau filings.
Most users, however, report that the finish on the silver holds up well against tarnishing, provided you aren't wearing it in a chlorinated pool every day. It’s a standard jewelry care situation. Keep it dry, wipe it down, and it stays shiny.
Understanding the Different Styles
There isn't just one "Cross." The lineup expanded over time. You have the "Classic" flared version, which is the one you see in most of the ads. Then there’s the "Elegant" version, which usually has more stone work.
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People often ask if there is a men's version. While the designs are technically unisex, the chains provided are often on the thinner side, which tends to appeal more to women. If a man wants to wear the MyPillow MyCross, he might find himself swapping out the included chain for something a bit beefier, like a curb or a box chain. The pendant itself is plenty large enough to look right on a man's chest.
The Practical Value: Is It Worth It?
Is it worth the money? That’s subjective. If you are looking for a high-value silver investment, you're better off buying silver bars. If you are looking for a piece of jewelry that carries a specific story and supports a specific person's mission, then the price point is fair.
The MyPillow MyCross often goes on sale for around $40 to $60. At that price, it’s competitive with what you’d find at a mall kiosk or a mid-tier department store. You’re paying a bit of a premium for the brand name, but you’re also getting a 30-day or 60-day money-back guarantee, which is rare in the jewelry world. Most jewelry stores consider a sale final or only offer store credit. Lindell’s "guarantee" applies here too, which gives skeptical buyers a bit of a safety net.
Actionable Steps for Potential Buyers
If you’re thinking about picking up a MyPillow MyCross, don't just pay the full MSRP. The company almost always has a promotion running.
- Check the "Radio Specials" section of the website. This is where the deepest discounts on the jewelry usually hide.
- Be aware of the material. If you have a nickel allergy, stick to the sterling silver options rather than the plated ones to avoid skin irritation.
- Look at the dimensions. The pendants are often larger than they look in close-up photography. Check the millimeter height so you aren't surprised when a "statement piece" arrives.
- Verify the return policy for the jewelry specifically. While the pillows have a famous 60-day trial, jewelry sometimes has different hygiene or wear-and-tear clauses in the fine print.
Buying a piece of jewelry like this is a personal choice that goes beyond fashion. It’s about what the symbol represents to you and whether you want to support the man behind the brand. Regardless of the politics, the MyPillow MyCross has carved out a unique spot in the world of celebrity-backed products, proving that for some customers, the message is just as important as the metal.
Maintaining Your MyPillow MyCross
To keep the silver from dulling, avoid spraying perfume or hairspray while wearing the necklace. The chemicals in those products react with the silver and cause it to turn black much faster. If it does tarnish, a simple microfiber cloth is usually enough to bring back the shine without needing harsh chemical cleaners. Store it in a small airtight bag when you aren't wearing it to prevent oxidation from the air. Simple steps, but they make the difference between a necklace that looks new for years and one that looks like scrap metal in six months.