Honestly, the internet is kind of a mess right now if you're trying to figure out what’s actually happening with My Little Pony 7. People are throwing around "Generation 7" or "G7" like it’s right around the corner. It's confusing. To be totally real with you, we aren't even remotely close to a seventh generation yet, considering My Little Pony: A New Generation (G5) is still the current flagship.
But I get it. The fandom moves fast.
Whenever a franchise has been around since the 80s, people start looking for the next big reboot the second they get bored with the current one. If you’ve spent any time on Hasbro’s investor calls or tracking trademarks, you know the cycle is predictable but slow. Right now, G5 is still finding its footing on Netflix and YouTube with Make Your Mark and Tell Your Tale. Jumping to My Little Pony 7 would be like trying to bake a cake before you’ve even bought the flour. It’s just not how Hasbro operates.
The Reality of My Little Pony 7 and the Generation Gap
Why do people keep searching for G7? Part of it is a misunderstanding of how generations are numbered in the toy industry. Historically, My Little Pony follows a very specific timeline. G1 started in 1982. Then we had the weird, short-lived G2 in the late 90s. G3 gave us that classic "pink and sparkly" vibe in the early 2000s, followed by the behemoth that was G4 (Friendship is Magic).
G5 is where we are now.
When people talk about My Little Pony 7, they are often confusing "generations" with "seasons" or perhaps even "waves" of toy releases. It’s a common mix-up. If you look at the gap between G4 and G5, it was over a decade. G4 ran from 2010 to 2019. We didn't get the G5 movie until 2021. If Hasbro sticks to that math, we won't see a true "G7" until somewhere in the late 2030s. That’s a long way off.
What actually defines a "Generation" anyway?
It’s about the reboot. A new generation isn't just a new season of a show. It’s a total overhaul. New art style. New voice cast. Often, a completely new universe or timeline. Sunny Starscout and her friends are the face of the brand right now. Until Hasbro decides to retire Sunny, Zipp, Pipp, Izzy, and Hitch, we are firmly staying in G5 territory.
There’s also the "G4.5" phenomenon. Remember Pony Life? That was a weird transitional period where they used the G4 characters but in a completely different, Chibi-inspired art style. Some fans mistakenly call these sub-sets "new generations," which adds to the search engine chaos.
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Why the My Little Pony 7 Rumors Keep Spreading
Misinformation is a beast. You’ve probably seen those fan-made trailers on YouTube. They look professional. They use AI-generated voices or clever editing from other shows. They title the videos "MY LITTLE PONY GENERATION 7 REVEALED" because it gets clicks. It’s bait.
Kids see it, parents see it, and suddenly it’s a "fact" on Reddit.
Another reason for the My Little Pony 7 buzz is the way Hasbro manages its trademarks. In 2024 and 2025, Hasbro filed dozens of patents and trademarks related to digital play and "phygital" (physical plus digital) toys. Speculative blogs pick this up and claim it's for a new generation. In reality, it’s usually just tech upgrades for the current line. They want to make the toys talk to your iPad. It doesn't mean they're throwing away the current characters.
The Business Side of the Ponies
Hasbro is a massive corporation. They don't just "drop" a new generation on a whim. According to their recent quarterly earnings reports, the company has been focusing heavily on "fewer, bigger brands." They are leaning into the "Playbook" strategy, which means milking the current IP for as long as possible through licensing deals.
- G5 toys are still filling shelves at Target and Walmart.
- Netflix contracts for Make Your Mark were significant investments.
- The YouTube series Tell Your Tale has hundreds of episodes planned.
Basically, why would they spend millions on My Little Pony 7 development when G5 is still generating revenue? They wouldn't. It’s bad business. They have to recoup the costs of the G5 CGI movie first.
Analyzing the "Lost" Generations (G2 and G3.5)
To understand why we aren't at G7, you have to look at the failures of the past. G2 was a disaster in the US. The ponies were "slim," and the fans hated them. It only lasted a few years before Hasbro pulled the plug and pivoted to G3.
Then there was G3.5.
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This was a nightmare for collectors. The "New Look" ponies had giant heads and tiny bodies. It was a desperate attempt to compete with the "Bratz" doll craze of the time. It flopped. Hard. This taught Hasbro a lesson: don't rush the next generation. Wait until the current one is completely exhausted. Right now, G5 isn't exhausted—it's still evolving.
What to Actually Expect Instead of My Little Pony 7
Instead of a new generation, look for "iterations." Hasbro has been experimenting with "crossover" toys. You’ve seen the Transformers/MLP crossovers and the Dungeons & Dragons ponies. This is where the innovation is happening.
- Digital Integration: Expect more apps where you can scan your pony to play games.
- Adult Collector Focus: Hasbro knows the "Brony" demographic didn't just disappear. They are releasing high-end G1 and G4 reproductions through Hasbro Pulse.
- Short-Form Content: The move away from 22-minute TV episodes toward 5-minute YouTube clips is the current trend.
If you are looking for My Little Pony 7 because you’re bored with G5, you’re better off looking at the IDW comics. The comics often go much deeper into the lore and satisfy that itch for "new" content without needing a total franchise reboot.
Expert Take: The 10-Year Cycle
I’ve been tracking toy industry trends for a long time. The "10-year rule" is almost a law in toy marketing. It takes about a decade for the children who grew up with one generation to age out, and for a new "crop" of kids to be ready for something fresh. Since G5 started in 2021, we are only four years into the cycle.
We are essentially at the halfway point.
Anyone telling you My Little Pony 7 is coming in 2026 is either misinformed or lying for engagement. We might see a "G5.5" around 2027—maybe a slight redesign or a new central gimmick—but a full jump to a seventh generation is logically impossible based on current production schedules.
How to Spot Fake My Little Pony 7 News
Don't get fooled. If you see a headline, check for these red flags:
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- The "Leaked" Poster: If the art looks like it was made in Midjourney or DALL-E (look for weirdly shaped hooves or inconsistent eyes), it’s fake.
- No Source: If the article doesn't link to a Hasbro press release or a Variety/Hollywood Reporter exclusive, it’s just gossip.
- Vague Dates: "Coming Soon" or "Coming in 2026" without a specific month or day is usually a guess.
The truth about My Little Pony 7 is that it doesn't exist yet. Not even in a storyboard room. Hasbro’s creative teams are currently focused on expanding the "Maretime Bay" world. They are building out the lore of how magic returned to Equestria. There are still too many unanswered questions in the G5 story to move on to G7.
Actionable Steps for Fans and Collectors
If you're a fan of the franchise, stop hunting for G7 and start maximizing your experience with what actually exists. Here is how to stay ahead of the curve:
Follow the Trademarks Search the United States Patent and Trademark Office (USPTO) for "Hasbro" and "My Little Pony." This is the only way to see what’s actually coming. If a new generation is planned, the trademark for the name or the new logo will appear there 12-18 months before any announcement.
Support the Comics IDW Publishing’s My Little Pony series is where the real storytelling happens. Often, the "vibe" of the next generation is tested in the comics first. If you want to see where the brand is heading, read the latest issues.
Watch the Investor Presentations Hasbro is a publicly traded company (HAS). Every quarter, they release a slide deck for investors. They literally tell the world which brands they are going to "innovate" and which ones are on "maintenance mode." If they mention a "brand refresh" for MLP, that's your signal.
Check the Credits Keep an eye on the LinkedIn profiles of animators at Atomic Cartoons (the studio behind Tell Your Tale). When they start moving to "Unannounced Hasbro Project," that's when the real development begins.
Ultimately, My Little Pony 7 is a ghost. It's a fun thing to speculate about, but it’s not a reality yet. Stick to the official channels, enjoy the G5 chaos, and don't let the "leaks" get your hopes up for a reboot that isn't even on the drawing board.
Focus on the G1 40th-anniversary sets or the current G5 "Secret Rings" line if you need a pony fix. The next generation will happen eventually, but we have a whole lot of G5 magic to get through before the sun sets on Sunny Starscout.