You've finally decided to pull the trigger on that Brunello Cucinelli cardigan. It’s been sitting in your wish list for three weeks, mocking you. But before you hit "purchase" and let your credit card take the full hit, you do what everyone does. You go hunting for a code. Honestly, the world of Mr Porter promo codes is a mess of expired links and "click to reveal" buttons that just redirect you to the homepage.
It's frustrating.
Most people think these codes are just floating around on every coupon site, but the reality of luxury retail is way more gatekept. If you’re looking to shave 10% or 15% off a pair of Loro Piana loafers or some Rick Owens basics, you have to know the specific triggers that Mr Porter’s system actually recognizes.
The First-Timer Trick and Why It Fails
The most consistent way to grab a discount is the welcome offer. Basically, if you haven't shopped there before (or have a fresh email address), you can usually snag a 10% off code.
But here is the catch that trips everyone up: it almost never works on the "Essentials" or certain high-tier brands. You’ll find a code, type it in, and get that dreaded red text saying the items in your bag aren't eligible. Brands like Tom Ford, Brunello Cucinelli, and luxury watches are typically excluded from these blanket codes.
If you’re shopping via the app, there is often a separate mobile-only incentive. In early 2026, using the code APP10 has been the go-to for many new users, but again, check that brand list.
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The Secret Season: When Codes Don't Matter
Sometimes, a promo code is the wrong tool for the job.
Mr Porter’s bi-annual sales—usually kicking off in January and June/July—are where the real damage is done. We're talking 50% to 80% off. If you are hunting for Mr Porter promo codes during these windows, you're likely wasting your time because the site-wide markdowns usually override any small percentage codes you might find.
- The Private Sale: If you spend enough, you get bumped into the EIP (Extremely Important Person) category. These guys get access to sales before the public.
- The Final Reduction: Late January is the "sweet spot" where they move from 50% to 70% or 80%. It’s a gamble. Do you buy now or wait for the extra 20% and risk someone else snagging your size?
- The Seasonal Edit: Occasionally, they’ll run a "20% off selected items" promotion that doesn't require a code at all—it just applies at checkout.
Referrals and the "Friends with Benefits" Strategy
One of the most overlooked ways to get a 15% discount is the referral program.
It’s simple. You refer a "friend" (who happens to have a different last name and email, wink), they get 15% off their first order, and once they buy, you get a 15% code for yourself. This is actually a better deal than the standard 10% welcome offer.
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Does the Student Discount Actually Exist?
Yes, but it's finicky. Mr Porter has historically partnered with platforms like Student Beans. In 2026, verification is mandatory. If you’re a student, you can usually verify your status and get a 10% code. It’s not the biggest discount in the world, but on a £500 jacket, that’s fifty quid back in your pocket.
The Birthday Loophole
If you have an account, make sure your birthday is actually listed in your profile. Mr Porter is known for sending out a 15% off "Birthday Treat" code. These usually arrive a few days before your actual birthday and stay valid for about two weeks. Unlike the generic "WELCOME10" style codes, these are unique to your account and much more likely to work across a broader range of designers.
How to Actually Apply Your Code
It sounds stupidly simple, but people miss the box all the time.
- Add your items to the bag.
- Go to the "Shopping Bag" view.
- Look for the "Add a Promo Code" link right above the order total.
- Enter the code and hit apply.
If it doesn't work, don't just give up. Check if you're logged in. Many codes are tied specifically to the email address they were sent to. If you're trying to use a code from a coupon site while logged into your 5-year-old account, it’ll probably bounce.
Why Your Code Isn't Working
Let's be real—most of the codes you find on Google are fake. They're generated to get you to click. However, even "real" codes fail for these reasons:
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- Brand Exclusions: Rolex, Balenciaga, and Gucci almost never allow discounts.
- Minimum Spend: Some codes require you to spend over £200 or £400.
- Regional Locks: A code meant for the UK store might not work on the US or Middle East versions of the site.
- Sale Items: You generally cannot stack a promo code on top of an item that is already marked down in the sale section.
Actionable Next Steps
Stop hunting for "magic" codes on shady websites. If you want a real discount today, do this:
First, sign up for the newsletter with an email you haven't used there before; the 10% code usually arrives within 5 to 10 minutes. If that doesn't work or the brand you want is excluded, download the app and try the APP10 code.
If you're eyeing a big-ticket item that's currently full price, wait until the Monday of a holiday weekend (like Presidents' Day or Memorial Day). Mr Porter often runs "Flash Sales" during these periods that offer 15% to 20% off without needing a specific code at all. Lastly, if you have a friend who shops there, ask them for a referral link—it’s the highest percentage discount you can get outside of the major clearance sales.