If you spend even ten minutes scrolling through the jewelry side of TikTok or YouTube, you've definitely seen him. The big smile. The frantic energy. The "Mazal!" shouted at the top of his lungs after a high-stakes coin flip.
Moses the Jeweler is everywhere.
But searching for moses the jeweler photos usually leads you down a rabbit hole of more than just shiny necklaces. You find a lifestyle that looks like a high-speed car chase through the Diamond District.
He isn't your grandfather's jeweler. Honestly, he’s barely a jeweler in the traditional "loupe and workbench" sense. He is a force of nature. Ben Sharabi—his real name, by the way—has managed to turn the act of selling a Rolex into a spectator sport.
Why Everyone Is Hunting for Moses the Jeweler Photos
People aren't just looking for stock images of gold chains. They want the "flex."
When you look at photos of his work, or the shots he posts on Instagram (@mosesjewelry), you’re seeing a very specific New York subculture. It’s loud. It’s iced out. It’s unapologetic.
The Chrome Hearts Truck and the Ferrari
One of the most viral things associated with him isn't even jewelry. It’s his $1 million custom Chrome Hearts truck. Seriously.
Photos of this matte-black beast rolling through 47th Street are basically urban legends at this point. He also famously treats his Ferrari like a daily driver, further blurring the line between "luxury dealer" and "influencer."
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He sells the dream of being unforgettable.
Celebrity Sightings in the Wild
The photos people hunt for most are the ones where Moses is standing next to a giant in the entertainment or sports world. We’re talking:
- Floyd Mayweather Jr. (because of course)
- Alex Pereira (the UFC powerhouse)
- Dominik Mysterio
- Rey Mysterio
These aren't just "business" photos. They look like friends hanging out, usually involving some kind of frantic negotiation where a watch worth more than a house is being tossed around like a hot potato.
The Aesthetic: What Moses the Jeweler Photos Reveal
If you look closely at the galleries of his shop on 47th Street, the vibe is "welcoming chaos."
Most high-end jewelry stores feel like a funeral home—quiet, stuffy, and intimidating. Moses’ place? It’s a circus. You’ll see photos of fans crammed into the booth, people screaming over coin flips, and Moses himself doing his signature dance moves.
It’s All About the Aftermarket
While he has his own line of gold and silver jewelry, the real stars of his photo galleries are the watches.
He specializes in the "Big Three": Rolex, Patek Philippe, and Audemars Piguet. But he doesn’t just sell them stock. He hunts for the weird stuff. The Chrome Hearts Rolexes. The rare dials. The pieces that make a collector’s heart skip a beat.
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The photos capture a specific "Mazal Takeover" energy. It's a branding masterclass.
The Controversy Behind the Camera
You can't talk about Moses without mentioning the skeptics.
If you go on Reddit, specifically the Rolex forums, the reviews are... mixed. Some people love the energy he’s brought to the Diamond District. They think he’s humanized a business that can often feel predatory.
Others? They think it’s all "hype."
Critics argue that the negotiations in his videos and photos are staged for the camera. They worry that younger, less experienced buyers are being sold the "vibe" rather than the "value."
Whatever side you’re on, you can’t deny the impact. He’s 29 years old and has over 900,000 subscribers on YouTube. He’s shifted the center of gravity in the Diamond District just by keeping the camera rolling.
Practical Advice for Following the Mazal Movement
If you’re actually planning to head to NYC to get your own photo with Moses or buy a piece, keep these things in mind:
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- The Booth is Real: He’s located at 44 West 47th St, Booth GF-10. It’s a tiny space for such a big personality.
- The "Mazal" is a Contract: In the world of diamond dealers, saying "Mazal" (Hebrew for luck/blessing) is essentially a binding verbal agreement. Once that’s said and the hands are shaken, the deal is done. Don't say it if you aren't ready to pay.
- Verify the Goods: While Moses has a massive reputation, always do your own due diligence on luxury watches. Ask for papers. Check the movement.
- The Coin Flip is Optional: You don't have to gamble for your watch, but if you do, expect it to end up on the internet.
The Reality of the "Rich" Lifestyle
One thing that sticks out in moses the jeweler photos is the consistency of his brand.
He shows the wins, the million-dollar trucks, and the celebrity handshakes. But he also shows the grind. You’ll see photos of him in the gym at 5:00 AM or working late into the night. It’s a "hustle culture" aesthetic that resonates with a very specific demographic.
He isn't just selling a Patek; he’s selling the idea that if you work as hard as he does, you can shout "Mazal" and drive a million-dollar truck too.
Next Steps for the Aspiring Collector
If you're looking to dive deeper into this world, stop just looking at the photos and start understanding the market. Check out the current grey market prices for the Rolex GMT-Master II or the Patek Philippe Nautilus. These are the "staples" of the Moses ecosystem. Understanding the price gap between retail and "Moses-style" aftermarket pieces will give you a much clearer picture of why these deals are so intense.
Whether you love the flash or hate the noise, Moses has changed the game. He proved that in 2026, being a great jeweler isn't just about the diamonds—it's about the content.