You've probably heard the lyric. It’s catchy, a little weird, and has sent half the internet on a scavenger hunt. When Benson Boone sang about moonbeam ice cream in his hit "Mystical Magical," he probably didn't expect thousands of people to start raiding their local grocery store freezers.
But here’s the thing: it didn't actually exist. Not at first.
For the longest time, moonbeam ice cream was what songwriters call a "placeholder." Basically, Boone and his co-writer Jack LaFrantz were stuck. They couldn't find a rhyme. They were tired. Jack blurted out "moonbeam ice cream" just to keep the rhythm going, intending to change it later. They never did. Now, it’s a full-blown cultural phenomenon, and if you’re looking to actually put a spoon into some, the answer is a mix of "it’s complicated" and "get to the store fast."
The Crumbl Collaboration: Your Best Bet
If you’re asking where can I buy moonbeam ice cream right now, your first stop—historically and potentially again—is Crumbl. In mid-2025, Crumbl Cookies did what they do best: they took a viral moment and turned it into sugar.
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They launched a "Moonbeam Ice Cream" cookie that was basically a fever dream in dessert form. We’re talking a chilled chocolate base, cookies and cream bits, and a swirl of lemon, berry, and marshmallow frosting. It sounds like a lot because it was a lot.
- Availability: These were limited-time releases.
- The Vibe: Because Crumbl rotates their menu every week, you have to stalk their app.
- The Taste: Most people described it as "fruity cookies and cream."
If you missed the initial drop, don't panic. Crumbl is notorious for bringing back fan favorites, especially ones tied to massive celebrities like Boone. Keep an eye on their Sunday night menu reveals. Honestly, that’s your most reliable way to taste the "official" version of the hype.
Is Häagen-Dazs Making a Real Pint?
Here is where the tea gets interesting. During an interview on The Tonight Show, Jimmy Fallon asked Boone if Ben & Jerry's had reached out. Boone admitted they hadn't, but he dropped a massive hint: Häagen-Dazs was listening.
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There have been heavy rumors and "leaks" about a retail pint hitting shelves in 2026. While you can't walk into a Target and grab a pint of Häagen-Dazs Moonbeam just yet, the industry buzz is loud. Most experts expect a "Cosmic" or "Mystical" collection to launch alongside Boone’s next tour or album cycle.
If this happens, you’ll find it at:
- Walmart and Target: The usual suspects for major brand collaborations.
- Kroger and Safeway: They usually get these specialty "limited batch" flavors early.
- Häagen-Dazs Scoop Shops: If you want it fresh from the tub.
DIY Moonbeam: Making It at Home
Since the "real" ice cream is often sold out or yet to be released, the DIY community has gone wild. Honestly, making your own is kinda fun and probably tastes better than a mass-produced pint anyway.
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If you want to recreate the flavor profile Boone teased—the one with the purple hue and the mini marshmallows—you just need a solid vanilla base. Add a drop of natural butterfly pea flower powder for that "moonlight" purple color, fold in some marshmallow fluff, and sprinkle in edible silver glitter. It’s extra. It’s unnecessary. It’s exactly what the song feels like.
Don't Get Fooled by the Merch
If you search for moonbeam ice cream on sites like Etsy or Redbubble, you’re going to find a lot of results. Just... don't try to eat them.
Most of what’s available right now is "Moonbeam Ice Cream" apparel. T-shirts, stickers, and even scented candles. There's a brand called Blank Beauty that even released a nail polish named after the flavor. It’s a whole aesthetic, but none of it is edible.
Actionable Steps to Get Your Fix
Stop checking the empty freezer aisles and start being strategic. Here is exactly how to stay ahead of the next drop so you aren't the one left with a plain vanilla pint:
- Download the Crumbl App: Turn on notifications for the "Mystery Cookie." Often, local shops will run the Moonbeam flavor even when it isn't the national featured cookie.
- Follow Benson Boone on TikTok: He’s been the one leaking the Häagen-Dazs news. If a retail pint drops, he will be the first one eating it on camera.
- Check Specialty Shops: Local artisanal creameries (like Molly Moon's in Seattle or Jeni’s) often do "tribute" flavors when a song goes this viral. Call your local boutique shop and ask if they have anything "celestial" or "boone-inspired" on the menu.
The hunt for moonbeam ice cream is more about the chase than the calories. Whether it ends up being a permanent Häagen-Dazs fixture or stays a rotating Crumbl treat, the "mystical magical" hype isn't cooling down anytime soon.